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Rescooped by eNews from Just Story It! Biz Storytelling
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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | GiftBasketVillas News - from my home to yours | Scoop.it
Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...

Via Karen Dietz
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Jeff Domansky's comment, January 25, 2013 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 2013 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 2013 7:57 AM
I like stories too.
Rescooped by eNews from Just Story It! Biz Storytelling
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Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | GiftBasketVillas News - from my home to yours | Scoop.it
Is your brand focused on transactions or interactions?

 

Why is this article showing up in this collection on biz storytelling?

 

Because the 4 ways brands can build relationships gets done through effective storytelling.

 

I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.

 

As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!

 

This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.

 

Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.

 

This is a game-changer.

 

This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Karen Dietz's comment, May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)