GiftBasketVillas ...
Follow
Find tag "businessgrowth"
652 views | +0 today
GiftBasketVillas News - from my home to yours
GiftBasketVillas News - from my home to yours
Trends, News, Recipes, fitness, books
Curated by eNews
Your new post is loading...
Your new post is loading...
Rescooped by eNews from Just Story It Biz Storytelling
Scoop.it!

For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing

For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing | GiftBasketVillas News - from my home to yours | Scoop.it
Content marketing is moving up the chain in importance for marketers, and that holds especially true for those in the B2B space.

Via Karen Dietz
more...
Karen Dietz's curator insight, January 16, 2013 12:15 PM

OK -- here's another back-end approach to why storytelling is critical in business2business (B2B) sales and where companies can leverage stories for maximum value.


Yes, we know that sharing stories is the best process a business can use for creating relationships.


This study show how to use those stories (see the second chart):

Creating content based on specific business needs and solutions comes out on top. 74% of respondents say they create content based on these. So focus your storytelling here!


The rest of the chart is just as helpful. Here are a few:

  1. Craft your stories specific to industries or company types you are targeting.
  2. Create product descriptions in the form of stories.
  3. Develop buyer personas and then tailor your stories to them.


The third chart explains the respondents long-term online marketing strategy -- and this mirrors the points above.


Now here is the kicker: over 50% of B2B marketers said they didn't really know who they were targeting, or who they could sell to. LOL -- some days I feel the same! If you find yourself in that place, you are in good company. 


The take away is to keep figuring these 2 pieces out as you fine-tune your marketing and your stories -- they do inform each other.


Overall, there is great information here to help you market better with stories in 2013.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by eNews from Just Story It Biz Storytelling
Scoop.it!

Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | GiftBasketVillas News - from my home to yours | Scoop.it
Is your brand focused on transactions or interactions?

 

Why is this article showing up in this collection on biz storytelling?

 

Because the 4 ways brands can build relationships gets done through effective storytelling.

 

I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.

 

As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!

 

This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.

 

Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.

 

This is a game-changer.

 

This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
Karen Dietz's comment, May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
Rescooped by eNews from Just Story It Biz Storytelling
Scoop.it!

Three Basic Elements of Content that Spreads -- It's All About Storytelling

Three Basic Elements of Content that Spreads -- It's All About Storytelling | GiftBasketVillas News - from my home to yours | Scoop.it
Have you ever asked yourself why a specific blog post stopped you dead in your tracks? Did you truly feel the author's pain? Maybe the post was so cap

Via Karen Dietz
more...
Karen Dietz's curator insight, January 16, 2013 11:24 AM

Well here is a fab post that summarizes biz storytelling into 3 points of view so you can grow your business. If you need a refresher or just some inspiration as 2013 unfolds, you will enjoy this article.


The author Paul Jun sums it up the process of crafting biz stories into results as follows:

  1. Be willing to be vulnerable. He cites Brene Brown's TED talk on vulnerability which is a masterpiece and must-view video for storytellers. Just search this site for Brene Brown and you'll go right to the link. Or click the link in the article :)
  2. Share stories -- they enchant your audience. Yep! And I like Jun's story that he shares, along with a link to Seth Godin to explain why biz storytelling is so important.
  3. Focus on the why -- not the what. Storytelling is about creating meaning. When you share the 'why' it inspires action. Anwer the few questions he poses and you'll be good to go for crafting stories that people re-share.



Now there are actually 4 parts to Jun's post, not 3. The last one is 'practice'. You get better over time at crafting and sharing your stories. So keep practicing! 


As Jun says at the end, "Remind yourself of two things: You can either write content that is dry, safe, and has no personality, or you can write something daring and transparent — something that will shake the floor beneath your reader’s feet. You have this power within you. All you need to do is use it."


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it