1. Life isn’t fair, but it’s still good. 2. When in doubt, just take the next small step. 3. Life is too short not to enjoy it. 4. Your job won’t take care of you when you are sick. Your friends and...
In our social media-infused world, traditional marketing logic just doesn't work.
I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!
Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!
Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.
And I also like that he shares with us what we need to do to stay with the curve:
Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together
What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!
Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.
DOGS quickly become part of the family. Tales abound of dogs celebrating joy in a household or commiserating when tragedy strikes. This may not seem surprising after 15,000 years of co-evolution. But what hard evidence is there of dogs’ empathy with humans? A new experiment suggests that behind all the waggy tails there really is something deeper going on.
Past experiments have hinted that animals can feel sympathy. Rats and monkeys had been found to forgo food to avoid delivering electric shocks to relatives.
....These discoveries suggest that dogs do have the ability to express empathetic concern.
18 Recipes That Make The Paleo Diet Look (Almost) Easy BuzzFeed 18 Recipes That Make The Paleo Diet Look (Almost) Easy. Blueberry French Toast Casserole? Enough said. posted on July 11, 2013 at 5:27pm EDT.
'The Warm Kitchen' has 150 recipes for gluten-free cooks Los Angeles Times Fothergill is an enthusiastic guide to making gluten-free foods that mimic their with-gluten versions, recipes she devised, she writes, with persistence and with the help of...
Collectively, women-owned businesses are changing the landscape of the business world for the better—generating $1.3 trillion in revenues annually, up more than 58 percent over the past 15 years*. To put that in perspective, $1.3 trillion is greater than the GDP of Australia. That revenue is more than the combined market cap of Apple, Microsoft, General Electric and Sony.
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Truth 3: The number one human need is to feel appreciated and valued.
Truth 4: People will buy from you because they feel a human or an emotional connection with you.
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by Rachelle Disbennett-Lee, PhD - One of the most important activities in growing a business is growing relationships. Many people think they can go out to networking events, hand their cards out and the business will come flowing in.