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Formula milk producers' association defends adverts

Formula milk producers' association defends adverts | Breastfeeding Promotion & Scandals | Scoop.it

I am writing on behalf of the Hong Kong Infant and Young Child Nutrition Association in response to letters by Caroline Carson ("Code aims to curb formula producers' outrageous claims", November 28) and Maggie Holmes ("Health benefits of breast milk are obvious", December 4), in order to clarify some misconceptions.

We would like to stress that the association has always supported the idea that breast milk is the best food for infants and that quality formula is the only safe alternative to breast milk, a statement supported by the World Health Organisation.

 

Both Ms Carson and Ms Holmes fail to acknowledge the main reasons mothers do not breastfeed.

According to a survey by the University of Hong Kong's Public Opinion Programme this February, as well as studies in 2000 and 2010 conducted in several Hong Kong hospitals, the major factors for not breastfeeding include inadequate breast milk supply, returning to work, fatigue or health problems and inadequate breastfeeding facilities.

Marketing activities by infant milk formula manufacturers are not mentioned.

We would also like to draw attention to the fact that there has been no ruling from the Office of the Communications Authority against claims in our advertising or against the promotional activities of formula manufacturers for "providing wrong information to the public" in the past five years.

The association supports the WHO recommendation that exclusive breastfeeding should be encouraged for the first six months of life.

 

And in line with the practices in other developed countries such as New Zealand, Singapore and nations in the European Union, we believe that marketing of breast milk substitutes for infants up to six months of age should be governed by legislation in Hong Kong - but there is no need to extend this to children up to three years old.

The proposed code would ban manufacturers entirely from providing information on breastfeeding or formula feeding, or any information on formulas, for children up to three years old.

Thus, once a child starts weaning, there would be a complete absence of information on options for follow-on formulas and food, which include some of the best supplemental nutritional choices for children of that age group.

Not only would this run contrary to Hong Kong's free-market economy, it would also limit the fundamental right of consumers to the free access of information.

 

Clarence Chung, president of the Hong Kong Infant and Young Child Nutrition Association

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KENYA: Exclusive breastfeeding on the rise

KENYA: Exclusive breastfeeding on the rise | Breastfeeding Promotion & Scandals | Scoop.it
Kenya has made significant strides in boosting exclusive breastfeeding, even passing a new law banning the promotion of infant formula.


Nevertheless, challenges to safe infant feeding - a major part of prevention of mother-to-child HIV transmission - remain.

The law, passed in September, prohibits the promotion of complementary foods and forbids health workers from accepting gifts from formula manufacturers. It also requires formula packaging to contain "notices, warnings and necessary information with respect to promotion of breastfeeding and proper use of breast milk substitutes".

It is hoped that the law will contribute to the government's push to encourage all mothers to breastfeed exclusively for at least six months. This is particularly important for HIV-positive women - six months of exclusive breastfeeding is associated with a three- to four-fold lower risk of HIV transmission compared to mixed feeding, according to the UN Children's Fund (UNICEF).


Read more http://www.plusnews.org/Report/96959/KENYA-Exclusive-breastfeeding-on-the-rise


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Barb's Daily Dose: Avoid Simply Thick for Infant Formula

Barb's Daily Dose: Avoid Simply Thick for Infant Formula | Breastfeeding Promotion & Scandals | Scoop.it
Recently the FDA issued a warning to parents about using SimplyThick, a product that thickens baby formula.


It was developed to help prevent babies from spitting up, however preemies are much more likely to develop a potentially life-threatening condition from using it.


The condition, Necrotizing Enterocolitis, NEC, developed in 22 infants who used the product.


It's important that every parent consult with their health care provider about whether the benefits of this thickening agent outweigh the possible risks to infants. It's always a good idea to read the labels carefully and consider the pros and cons with any medication or treatment.

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Can I Mix Different Baby Formula Brands For My Baby?

Can I Mix Different Baby Formula Brands For My Baby? | Breastfeeding Promotion & Scandals | Scoop.it
It's okay to mix and match infant formula for your baby. Here's some tips about mixing formula and the Goldilock's just right bottle.
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Keep Infant Formula Marketing Out of Healthcare Facilities

Keep Infant Formula Marketing Out of Healthcare Facilities | Breastfeeding Promotion & Scandals | Scoop.it

Healthcare facilities shouldn’t market any commercial products. They should provide only the best, evidence-based medical care. Yet, many facilities and healthcare providers are co-opted by infant formula companies to market their products: in the United States, the vast majority of birthing hospitals dispense industry-sponsored samples of formula to new mothers after they give birth. Mothers who receive formula samples in hospital are less likely to breastfeed exclusively and more likely to breastfeed for shorter durations. Yet, all major healthcare provider organizations recommend breastfeeding for at least the first six months of life. It’s best for babies, mothers and communities.

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Pfizer slammed for UK infant formula advertising code breach

Pfizer slammed for UK infant formula advertising code breach | Breastfeeding Promotion & Scandals | Scoop.it
SMA Nutrition manufacturer Pfizer has been scolded by the UK Advertising Standards Authority (ASA) for breaching an advertising code relating to the promotion of infant formula products.
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Controls on formula ads long overdue - South China Morning Post

Controls on formula ads long overdue - South China Morning Post | Breastfeeding Promotion & Scandals | Scoop.it
Controls on formula ads long overdueSouth China Morning PostI was disappointed, but not surprised, to see the full page advert from the Hong Kong Infant and Young Child Nutrition Association, aka the manufacturers of formula milk, in the South...
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Kuwaiti medic awarded for promoting natural breastfeeding

Kuwaiti medic awarded for promoting natural breastfeeding | Breastfeeding Promotion & Scandals | Scoop.it

The Supervisor for improving nutrition in society at the Health Ministry Dr. Mona Al-Sumaei was awarded on Saturday for excellence in the field of promoting natural breastfeeding in Arab countries, amid the 3rd regional breastfeeding conference held in Dubai.

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Soy Formula Milk Versus Regular Formula Milk

Soy Formula Milk Versus Regular Formula Milk | Breastfeeding Promotion & Scandals | Scoop.it

Breast milk is the best food source for infants, but for various reasons, some mothers choose to feed their babies formula instead. There are several types of formula on the market, such as soy, low iron, and hypoallergenic. It can be a confusing choice for parents. Pediatricians overwhelmingly agree that standard formula, made with cow’s milk proteins supplemented with iron is the second best choice after breast milk.


Many parents are under the misconception that soy formula is better than milk formula because babies tolerate it better. The truth is that most children who have allergies to milk also have a sensitivity to soy and really should be using hypoallergenic formulas. Another mistaken belief is that iron supplemented formula causes stomach irritation, colic, stomach pain and constipation. Iron in formula does not cause any of those things. The soy formulas with low iron do not provide enough iron for an infant and can increase baby’s risk of iron deficiency anemia. Babies do not have enough natural reserves to provide their iron needs, and it is very important those needs are met to keep baby healthy [...]

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Some babies being fed 'inappropriate' foods - RTE News Ireland

Some babies being fed 'inappropriate' foods - RTE News Ireland | Breastfeeding Promotion & Scandals | Scoop.it
Children as young as six-months are being given inappropriate foodstuffs such as crisps, chocolate pudding and soft drinks, according to Dr Mary Flynn of the Food Safety Authority of Ireland.


"We now know that the timing and types of foods introduced in that first year of life can impact on lifelong risk of hypertension, heart disease, celiac disease and even diabetes," Dr Flynn said.


She believes the solution lay in treating infant feeding, not as a mother's problem, but as a family and societal issue.



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Formula milk draft law on anvil - The Gulf Today

Formula milk draft law on anvil - The Gulf Today | Breastfeeding Promotion & Scandals | Scoop.it

SHARJAH: The Ministry of Health is currently working on a draft law aimed at regulating the promotion and marketing of baby food products, specifically of infant formula.

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Experts: Terror should not hinder breastfeeding - Jerusalem Post

Experts: Terror should not hinder breastfeeding - Jerusalem Post | Breastfeeding Promotion & Scandals | Scoop.it

Although tension over the terrorist attacks could deter new mothers from nursing their babies, breastfeeding experts said Sunday that they need only patience to succeed and that doing so...

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Maryland releases breast-feeding recommendations for hospitals

Maryland releases breast-feeding recommendations for hospitals | Breastfeeding Promotion & Scandals | Scoop.it
Maryland health officials want the state's hospitals to play a larger role in encouraging mothers to breast-feed in the crucial hours after they give birth, as growing evidence points to the health benefits of feeding babies human milk.
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Toxic amounts of aluminium found in infant formulas

Although the unacceptably excessive presence of aluminium in infant formulas has been scientifically documented and proven since the late 1990s and the manufacturing companies are sufficiently warned and very well aware of the health problems it causes, it looks like commercial infant formulas still contain too much of this neurotoxic element.



Learn more: http://www.naturalnews.com/038220_aluminum_infant_formulas_toxicity.html?noredirect=1#noredirect#ixzz2EA6emx6d

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Attentions aux "laits" végétaux pour les enfants - France Info

Attentions aux "laits" végétaux pour les enfants  - France Info | Breastfeeding Promotion & Scandals | Scoop.it
De plus en plus de bébés sont nourris non pas au lait infantile mais avec des laits végétaux : lait de soja, d'amandes, de noisette ou de riz.


Ces laits ont la couleur du lait, l'onctuosité du lait, mais ce ne sont pas des laits. La réglementation est stricte sur ce point. Les "laits" de soja, d'amandes, de noisette ou de riz sont des boissons végétales ou des jus végétaux.

Des boissons que les parents donnent de plus en plus à leurs enfants en remplacement du lait.

Deux raisons à cela, explique le professeur Patrick Tounian, chef du service de nutrition pédiatrique à l'hôpital Trousseau à Paris: "La phobie du lait et l'incitation par des professionnels de santé à ne plus utiliser les laits infantiles, mais plutôt des jus végétaux."


Les conséquences sur la santé des enfants


L'impact est d'autant plus grave que le nourrisson est jeune.
Entre 0 et 6 mois, les nourrissons ne reçoivent normalement que du lait. S'il est remplacé par des jus végétaux, qui ne sont pas adaptés aux nourrissons, l'enfant risque de souffrir de carences en fer qui peuvent nécessiter des transfusions, de carences en calories, en protéines et vitamines.

Une étude a rapporté que sur l'ensemble de la France, il y a eu deux décès de bébés nourris avec ces "laits" végétaux.

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Obamacare brings breastfeeding out of the bathroom

Obamacare brings breastfeeding out of the bathroom | Breastfeeding Promotion & Scandals | Scoop.it
Local educators are trying to highlight a component of the Affordable Care Act that mandates nursing women get breaks for breast-feeding.


When the bill took effect on March 23, 2010, so, too, did the change to section 7 of the Fair Labor Standards Act. The amendment states that businesses with more than 50 employees must allow nursing women "reasonable" time and private space to use a breast pump.


The space women use doesn't have to be its own room, but it does have to be a different space than a restroom, the provision reads.


Ashton Ibarra, a Women, Infants and Children nutritionist and breast-feeding coordinator with the City of St. Joseph Health Department, says the law is important because it doesn't make women choose between going back to work and breast-feeding their baby.


"I think that was a common issue before the law," adds La'Sherrie Tyes, a breast-feeding peer counselor for the WIC program.


Businesses don't need to provide that much to meet the law's requirements, Ms. Tyes says. If there's not a spare room available, they could partition off part of a seldom-used space. A breast-feeding mother really only needs a chair, a table and an outlet to use her pump. The company could provide a mini-fridge for the breast milk or the nursing woman could put it in a cooler. For most women, the process takes between 15 to 20 minutes. Some women can do it in as little as five minutes, Ms. Tyes says.



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Ireland has lowest breast-feeding rates in Europe

Ireland has lowest breast-feeding rates in Europe | Breastfeeding Promotion & Scandals | Scoop.it
A scientific report published by the Food Safety Authority of Ireland (FSAI) highlights key recommendations to improve the nation’s baby feeding patterns and nutrition.


The report is based on research into infant feeding practices in Ireland and the latest international scientific opinion. It states that emerging evidence worldwide shows good nutrition during pregnancy and throughout an infant’s first year, can have a significant positive impact on health throughout a person’s life.


According to Dr Mary Flynn, chief specialist public health nutrition, FSAI, research into infant feeding in Ireland over the past few years shows that practices are far from ideal. Ireland has the lowest breast feeding rates in Europe. The weaning of infants from milk to solid food is also found to be an area that needs particular attention as an estimated 71 per cent of babies are being weaned onto solid foods too early.

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Breast-feeding is the gift that lasts a lifetime

Breast-feeding is the gift that lasts a lifetime | Breastfeeding Promotion & Scandals | Scoop.it
Good nutrition during infancy is essential for lifelong health and well-being. It is well documented that “Breast is Best” when it comes to infant feeding. A little-known fact is the health benefits of breast-feeding are dose-dependent. This means that every day, week, month and year of breastfeeding improves the health of both the mother and child.


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Breastfeeding Past One Year - a beautiful testimony

Breastfeeding Past One Year - a beautiful testimony | Breastfeeding Promotion & Scandals | Scoop.it

When I gave birth to my first son five years ago, I had no idea if breastfeeding would work for us. Nursing was an uncharted territory for me and breastfeeding friends and family members weren’t really prominent at that point in my life. The lactation consultant on the other end of the warm line was one of the few people I knew to turn to if I had questions, concerns, or problems. But I was determined to at least try to breastfeed my baby. Thanks to a little patience and a lot of commitment, breastfeeding worked out really well for my son and me. So well in fact that we continued to breastfeed for 17 remarkable months.

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Nigeria: 12 African Countries for Breastfeeding Competition

Nigeria: 12 African Countries for Breastfeeding Competition | Breastfeeding Promotion & Scandals | Scoop.it

Twelve African countries will be represented at the Breastfeeding Competition of this year's 5th African International Babycare and Mothercare Pre-Xmas Festival holding at the University of Abuja Teaching Hospital, Gwagwalada, next month, the Executive Director, AFRIBABY INITIAVE, Mrs. Olayinka Odiboh, has said.


The countries are: South Africa, Ghana, Namibia, Zimbabwe, Egypt, Cote d'Ivoire, Liberia, Tunisia, Morocco, Kenya, Uganda and Nigeria.


Odiboh who made the revelation while briefing the Chairman of AFRIBABY Initiative, Sir Chief (Dr.) Molade Okoya-Thomas, and other members of the Board of Trustees of the NGO on the programme of event, said the representation of all African countries at Abuja AFRIBABY Festival is to justify the NGO's continental objectives of promoting everything that is associated with babycare with reference to the Millennium Development Goals (MDGs) of reducing infant mortality in Africa by 2015.

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EU, UNICEF reinforce breastfeeding campaign : Lao Voices

Planners are working to mobilise a mix of health workers and community volunteers from four southern provinces to address a range of infant and young child nutrition topics.


The strategy builds on a nationwide exclusive breastfeeding campaign that began in 2009. The strategy has since been credited for helping the practice to gain fast momentum in Laos.
Research conducted last year indicated the national average for exclusive breastfeeding had jumped from about 26 percent in 2006 to 40 percent in 2011.


“Our country has made strong progress toward ensuring mothers know the best way to feed their children,” said Director General of the Ministry of Health’s Hygiene and Health Promotion Department, Dr Phath Keungsaneth.


“But there are still a variety of obstacles. Whether it’s formula milk advertising or traditional practices, we have to continue to address challenges while finding new ways to encourage best practices.”

[...]

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Baby formula regulations applauded in HK - chinadaily.com.cn

A Hong Kong government proposal to ban all forms of advertising on baby formula for infants under three years old has won the backing of some stakeholders.
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Breastfeeding up in UK, but few persist

Breastfeeding up in UK, but few persist | Breastfeeding Promotion & Scandals | Scoop.it

The 2010 Infant Feeding Survey results from a poll of more than 10,000 women show 81 in every 100 start breastfeeding, up from 76 in 2005.


But after one week less than half of all new mothers are still exclusively breastfeeding.


And only one in every 100 manage the full recommended six months, the NHS Information Centre found.

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Midwife refuses award in protest at sponsors - Irish Times

Midwife refuses award in protest at sponsors - Irish Times | Breastfeeding Promotion & Scandals | Scoop.it

Ms Canning, a homebirth midwife, maintained SMA's sponsorship of the awards was in breach of the international code of marketing of breast-milk substitutes adopted by the World...

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Tougher breast milk substitutes law 'soon' in Bangladesh

Tougher breast milk substitutes law 'soon' in Bangladesh | Breastfeeding Promotion & Scandals | Scoop.it

Bangladesh will soon have a stricter law to stop 'aggressive marketing' of baby food companies that, experts say, put brakes on life-saving breastfeeding campaign. M

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