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Come Join The Fight...

Come Join The Fight... | Breastfeeding Promotion & Scandals | Scoop.it

... to protect every feeding mother and her infant from man-made milk as babies need only the Mom-made one.

 

This was the theme of the 1st World breastfeeding Conference 2012 which was hosted jointly in Delhi by the Breastfeeding Promotion Network of India (BPNI), International Baby Food Action Network (IBFAN), and World Alliance for Breastfeeding Action (WABA), in partnership with the Ministry of Women and Child Development, and the Ministry of Health and Family Welfare.

There is compelling evidence to believe that Mother's milk is the cheapest investment in child survival, growth and investment. It is that magical potion which wards off malnutrition and offers protection against many killer diseases like diarrhea and pneumonia. On the other hand, artificial formula milk increases not only the risk of life threatening childhood infections, but also of non-communicable diseases like diabetes, obesity and cardiovascular diseases.

 

Yet only 38% of the world's infants (92 million out of 136 million born every year) are exclusively breastfed for the 1st 6 months of their lives. An overwhelming 62% of them are fed artificially either totally or partially. Initiating breastfeeding within the first hour of birth can reduce neonatal mortality by 20%, but more than half the world's newborns are deprived of this too. Suboptimal breastfeeding is responsible for 44% of all infant deaths due to acute respiratory infections. The term 'exclusive breastfeeding' has to be understood in the right context, as it entails giving only mother's milk and nothing else (not even water) to the baby during the 1st six months of life.

 

In India, of the 26 million babies born every year, a whopping 20 million are deprived of optimal feeding on mother's milk which is naturally sterilized, packed with nutrients and antibodies, easily available, and is free of cost. There is no other food that is more locally produced, affordable and healthier than mother's milk. In contrast, formula milk, despite being very expensive and not healthy, finds many takers in our country due to aggressive but misleading marketing tactics of baby food manufacturing companies.

 

Read more: http://www.modernghana.com/news/435008/1/come-join-the-fight.html

 

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UNICEF - Nutrition - Breastfeeding

UNICEF - Nutrition - Breastfeeding | Breastfeeding Promotion & Scandals | Scoop.it

Breastfeeding: impact on child survival and global situation

 

Optimal breastfeeding of infants under two years of age has the greatest potential impact on child survival of all preventive interventions, with the potential to prevent 1.4 million deaths in children under five in the developing world (Lancet 2008). The results of a study conducted in Ghana show that breastfeeding babies within the first hour of birth can prevent 22 per cent of neonatal deaths.

 

Breastfed children have at least six times greater chance of survival in the early months than non-breastfed children. Breastfeeding drastically reduces deaths from acute respiratory infection and diarrhoea, two major child killers, as well as from other infectious diseases (WHO-Lancet 2000). The potential impact of optimal breastfeeding practices is especially important in developing country situations with a high burden of disease and low access to clean water and sanitation.

But non-breastfed children in industrialized countries are also at greater risk of dying - a recent study of post-neonatal mortality in the United States found a 25% increase in mortality among non-breastfed infants. In the UK Millennium Cohort Survey, six months of exclusive breast feeding was associated with a 53% decrease in hospital admissions for diarrhoea and a 27% decrease in respiratory tract infections.

While breastfeeding rates are no longer declining at the global level, with many countries experiencing significant increases in the last decade, only 38 per cent of children less than six months of age in the developing world are exclusively breastfed and just 39 per cent of 20-23 month olds benefit from the practice of continued breastfeeding.

 

Read more: http://www.unicef.org/nutrition/index_24824.html

 

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Food for thought|HongKong Focus|chinadaily.com.cn

Food for thought|HongKong Focus|chinadaily.com.cn | Breastfeeding Promotion & Scandals | Scoop.it

A draft code aimed at regulating the marketing of baby food and formula milk has been applauded by international and local groups. But not everyone is impressed with manufacturers, claiming it will confuse mothers and restrict the free flow of information. Hazel Knowles reports.


The picture of the smiling mother playing with her toddler on a sandy beach dominates the side of the MTR carriage traveling the Island Line. She looks blissfully happy. Her daughter glows with health.
In the foreground sits the product being advertised in this heart-warming scene, a blue and gold can of follow-up formula milk.
It is the type of advertisement people encounter several times a day - in MTR carriages, on billboards along escalators and at intervals on the walls of public walkways.


It's an image that soon may disappear from Hong Kong if new voluntary regulations aimed at curbing the marketing of baby food and formula milk are put into action.


Under a set of draft regulations currently the subject of public consultation, marketing or promotion of any formula milk aimed at newborns to 36 month-olds will be banned. The same will apply to baby foods and baby feeding products such as bottles and teats.
The code - called the Hong Kong Code of Marketing and Quality of Formula Milk and Related Products, and Food Products for Infants and Young Children - will also prevent manufacturers from producing educational materials about breastfeeding and feeding for mothers. Similarly manufacturers will be banned from sponsoring educational functions or competitions such as baby crawling competitions or mothers' clubs.


It will also forbid them from handing out free samples at health care facilities and restrict information and health claims on labels to what can be scientifically proven.


Aimed at protecting the practice of breastfeeding in the city, the drafting of the code has been applauded by international and local groups which support breastfeeding.


But manufacturers of formula milk and baby food are not happy, claiming the code contradicts Hong Kong's open, free market economy and will leave parents confused and without the information they need to make informed choices.


The code was unveiled in October by a special task force set up in 2010 to look at the issue by the Department of Health.
It is designed to bring Hong Kong in line with many other countries which already have regulations controlling the marketing of formula milk and the International Code of Marketing of Breast milk Substitutes, adopted by the World Health Assembly in 1981.
For Patricia Ip Lai-sheung the Hong Kong draft code is a welcome step towards making the city more baby friendly - but one which has been too long in coming.

 

Read more: http://www.chinadaily.com.cn/hkedition/2012-12/05/content_15986057.htm

 

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Toxic amounts of aluminium found in infant formulas

Although the unacceptably excessive presence of aluminium in infant formulas has been scientifically documented and proven since the late 1990s and the manufacturing companies are sufficiently warned and very well aware of the health problems it causes, it looks like commercial infant formulas still contain too much of this neurotoxic element.



Learn more: http://www.naturalnews.com/038220_aluminum_infant_formulas_toxicity.html?noredirect=1#noredirect#ixzz2EA6emx6d

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Attentions aux "laits" végétaux pour les enfants - France Info

Attentions aux "laits" végétaux pour les enfants  - France Info | Breastfeeding Promotion & Scandals | Scoop.it
De plus en plus de bébés sont nourris non pas au lait infantile mais avec des laits végétaux : lait de soja, d'amandes, de noisette ou de riz.


Ces laits ont la couleur du lait, l'onctuosité du lait, mais ce ne sont pas des laits. La réglementation est stricte sur ce point. Les "laits" de soja, d'amandes, de noisette ou de riz sont des boissons végétales ou des jus végétaux.

Des boissons que les parents donnent de plus en plus à leurs enfants en remplacement du lait.

Deux raisons à cela, explique le professeur Patrick Tounian, chef du service de nutrition pédiatrique à l'hôpital Trousseau à Paris: "La phobie du lait et l'incitation par des professionnels de santé à ne plus utiliser les laits infantiles, mais plutôt des jus végétaux."


Les conséquences sur la santé des enfants


L'impact est d'autant plus grave que le nourrisson est jeune.
Entre 0 et 6 mois, les nourrissons ne reçoivent normalement que du lait. S'il est remplacé par des jus végétaux, qui ne sont pas adaptés aux nourrissons, l'enfant risque de souffrir de carences en fer qui peuvent nécessiter des transfusions, de carences en calories, en protéines et vitamines.

Une étude a rapporté que sur l'ensemble de la France, il y a eu deux décès de bébés nourris avec ces "laits" végétaux.

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Obamacare brings breastfeeding out of the bathroom

Obamacare brings breastfeeding out of the bathroom | Breastfeeding Promotion & Scandals | Scoop.it
Local educators are trying to highlight a component of the Affordable Care Act that mandates nursing women get breaks for breast-feeding.


When the bill took effect on March 23, 2010, so, too, did the change to section 7 of the Fair Labor Standards Act. The amendment states that businesses with more than 50 employees must allow nursing women "reasonable" time and private space to use a breast pump.


The space women use doesn't have to be its own room, but it does have to be a different space than a restroom, the provision reads.


Ashton Ibarra, a Women, Infants and Children nutritionist and breast-feeding coordinator with the City of St. Joseph Health Department, says the law is important because it doesn't make women choose between going back to work and breast-feeding their baby.


"I think that was a common issue before the law," adds La'Sherrie Tyes, a breast-feeding peer counselor for the WIC program.


Businesses don't need to provide that much to meet the law's requirements, Ms. Tyes says. If there's not a spare room available, they could partition off part of a seldom-used space. A breast-feeding mother really only needs a chair, a table and an outlet to use her pump. The company could provide a mini-fridge for the breast milk or the nursing woman could put it in a cooler. For most women, the process takes between 15 to 20 minutes. Some women can do it in as little as five minutes, Ms. Tyes says.



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Ireland has lowest breast-feeding rates in Europe

Ireland has lowest breast-feeding rates in Europe | Breastfeeding Promotion & Scandals | Scoop.it
A scientific report published by the Food Safety Authority of Ireland (FSAI) highlights key recommendations to improve the nation’s baby feeding patterns and nutrition.


The report is based on research into infant feeding practices in Ireland and the latest international scientific opinion. It states that emerging evidence worldwide shows good nutrition during pregnancy and throughout an infant’s first year, can have a significant positive impact on health throughout a person’s life.


According to Dr Mary Flynn, chief specialist public health nutrition, FSAI, research into infant feeding in Ireland over the past few years shows that practices are far from ideal. Ireland has the lowest breast feeding rates in Europe. The weaning of infants from milk to solid food is also found to be an area that needs particular attention as an estimated 71 per cent of babies are being weaned onto solid foods too early.

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Breast-feeding is the gift that lasts a lifetime

Breast-feeding is the gift that lasts a lifetime | Breastfeeding Promotion & Scandals | Scoop.it
Good nutrition during infancy is essential for lifelong health and well-being. It is well documented that “Breast is Best” when it comes to infant feeding. A little-known fact is the health benefits of breast-feeding are dose-dependent. This means that every day, week, month and year of breastfeeding improves the health of both the mother and child.


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Breastfeeding Past One Year - a beautiful testimony

Breastfeeding Past One Year - a beautiful testimony | Breastfeeding Promotion & Scandals | Scoop.it

When I gave birth to my first son five years ago, I had no idea if breastfeeding would work for us. Nursing was an uncharted territory for me and breastfeeding friends and family members weren’t really prominent at that point in my life. The lactation consultant on the other end of the warm line was one of the few people I knew to turn to if I had questions, concerns, or problems. But I was determined to at least try to breastfeed my baby. Thanks to a little patience and a lot of commitment, breastfeeding worked out really well for my son and me. So well in fact that we continued to breastfeed for 17 remarkable months.

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Nigeria: 12 African Countries for Breastfeeding Competition

Nigeria: 12 African Countries for Breastfeeding Competition | Breastfeeding Promotion & Scandals | Scoop.it

Twelve African countries will be represented at the Breastfeeding Competition of this year's 5th African International Babycare and Mothercare Pre-Xmas Festival holding at the University of Abuja Teaching Hospital, Gwagwalada, next month, the Executive Director, AFRIBABY INITIAVE, Mrs. Olayinka Odiboh, has said.


The countries are: South Africa, Ghana, Namibia, Zimbabwe, Egypt, Cote d'Ivoire, Liberia, Tunisia, Morocco, Kenya, Uganda and Nigeria.


Odiboh who made the revelation while briefing the Chairman of AFRIBABY Initiative, Sir Chief (Dr.) Molade Okoya-Thomas, and other members of the Board of Trustees of the NGO on the programme of event, said the representation of all African countries at Abuja AFRIBABY Festival is to justify the NGO's continental objectives of promoting everything that is associated with babycare with reference to the Millennium Development Goals (MDGs) of reducing infant mortality in Africa by 2015.

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EU, UNICEF reinforce breastfeeding campaign : Lao Voices

Planners are working to mobilise a mix of health workers and community volunteers from four southern provinces to address a range of infant and young child nutrition topics.


The strategy builds on a nationwide exclusive breastfeeding campaign that began in 2009. The strategy has since been credited for helping the practice to gain fast momentum in Laos.
Research conducted last year indicated the national average for exclusive breastfeeding had jumped from about 26 percent in 2006 to 40 percent in 2011.


“Our country has made strong progress toward ensuring mothers know the best way to feed their children,” said Director General of the Ministry of Health’s Hygiene and Health Promotion Department, Dr Phath Keungsaneth.


“But there are still a variety of obstacles. Whether it’s formula milk advertising or traditional practices, we have to continue to address challenges while finding new ways to encourage best practices.”

[...]

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Baby formula regulations applauded in HK - chinadaily.com.cn

A Hong Kong government proposal to ban all forms of advertising on baby formula for infants under three years old has won the backing of some stakeholders.
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Breastfeeding up in UK, but few persist

Breastfeeding up in UK, but few persist | Breastfeeding Promotion & Scandals | Scoop.it

The 2010 Infant Feeding Survey results from a poll of more than 10,000 women show 81 in every 100 start breastfeeding, up from 76 in 2005.


But after one week less than half of all new mothers are still exclusively breastfeeding.


And only one in every 100 manage the full recommended six months, the NHS Information Centre found.

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India lags behind in breastfeeding practices: Report - Health - DNA

Only 8 million of the 26 million babies born in India every year are breastfed within an hour of birth, said a World Breastfeeding Trends Initiative report.

 

It also ranked India at 31 out of the 51 countries surveyed.

In breastfeeding practices from 2008-2012, the report found only 46 percent of newborns in India were breastfed in the first 24 hours of their birth.

The percentage was found higher in neighbouring countries such as Sri Lanka (75.8), Bangladesh (64), Afghanistan (54.3) and Bhutan (58.5).

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World Breastfeeding Conference 2012 “ 'Babies Need Mom-Made Not Man-Made'

Report by India Education bureau, New Delhi

 

The World Breastfeeding Conference 2012, was inaugurated here today. The Ministry of Women and Child Development and Ministry of Health and Family Welfare in partnership with International Baby Food Action Network (IBFAN) organized this Conference. The theme of the three day conference is ‘Babies need Mom-Made not Man-made’.

 

Addressing the gathering Smt. Krishna Tirath, the Minister for State, Independent Charge, Women and Child Development said, “The benefits of a simple practice cannot be ignored and adequate breastfeeding support for mothers and families should be provided. She mentioned “Taking stock of policies and programmes the theme for World Breastfeeding week this year was apt and timely preceding this World Conference. It is time for all of us to act and look back and set the stage for change of behavior, mindsets and make an honest attempt to improve the unacceptable levels of breastfeeding .”

 

The Minister also mentioned that The ICDS programme currently reaches out to about 80 million children under six years of age and 20 million pregnant and lactating mothers through a network of 1.3 million child development centres called ‘Anganwadi centres’.

The Minister also mentioned the initiatives taken by the Ministry of Women and Child Development for supporting breastfeeding like the inclusion of IYCF as a component in the redesigned service package ICDS scheme and introduction of an additional dedicated worker in 200 high burden districts to address the critical issues of IYCF for under 3s with special focus on under 6 months children.

She also informed that the Indira Gandhi Matritiya Sahyog Yojana (IGMSY) a maternity benefit scheme with conditional cash transfer of Rs 4000 for maternal care with provision of promoting breastfeeding is being implemented in 52 districts.

She said that “To address the critical area of education and building awareness of adolescent girls, the Rajiv Gandhi Scheme for Empowerment of Adolescent girls (SABLA) is been implemented in 200 districts.”

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Formula milk producers' association defends adverts

Formula milk producers' association defends adverts | Breastfeeding Promotion & Scandals | Scoop.it

I am writing on behalf of the Hong Kong Infant and Young Child Nutrition Association in response to letters by Caroline Carson ("Code aims to curb formula producers' outrageous claims", November 28) and Maggie Holmes ("Health benefits of breast milk are obvious", December 4), in order to clarify some misconceptions.

We would like to stress that the association has always supported the idea that breast milk is the best food for infants and that quality formula is the only safe alternative to breast milk, a statement supported by the World Health Organisation.

 

Both Ms Carson and Ms Holmes fail to acknowledge the main reasons mothers do not breastfeed.

According to a survey by the University of Hong Kong's Public Opinion Programme this February, as well as studies in 2000 and 2010 conducted in several Hong Kong hospitals, the major factors for not breastfeeding include inadequate breast milk supply, returning to work, fatigue or health problems and inadequate breastfeeding facilities.

Marketing activities by infant milk formula manufacturers are not mentioned.

We would also like to draw attention to the fact that there has been no ruling from the Office of the Communications Authority against claims in our advertising or against the promotional activities of formula manufacturers for "providing wrong information to the public" in the past five years.

The association supports the WHO recommendation that exclusive breastfeeding should be encouraged for the first six months of life.

 

And in line with the practices in other developed countries such as New Zealand, Singapore and nations in the European Union, we believe that marketing of breast milk substitutes for infants up to six months of age should be governed by legislation in Hong Kong - but there is no need to extend this to children up to three years old.

The proposed code would ban manufacturers entirely from providing information on breastfeeding or formula feeding, or any information on formulas, for children up to three years old.

Thus, once a child starts weaning, there would be a complete absence of information on options for follow-on formulas and food, which include some of the best supplemental nutritional choices for children of that age group.

Not only would this run contrary to Hong Kong's free-market economy, it would also limit the fundamental right of consumers to the free access of information.

 

Clarence Chung, president of the Hong Kong Infant and Young Child Nutrition Association

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KENYA: Exclusive breastfeeding on the rise

KENYA: Exclusive breastfeeding on the rise | Breastfeeding Promotion & Scandals | Scoop.it
Kenya has made significant strides in boosting exclusive breastfeeding, even passing a new law banning the promotion of infant formula.


Nevertheless, challenges to safe infant feeding - a major part of prevention of mother-to-child HIV transmission - remain.

The law, passed in September, prohibits the promotion of complementary foods and forbids health workers from accepting gifts from formula manufacturers. It also requires formula packaging to contain "notices, warnings and necessary information with respect to promotion of breastfeeding and proper use of breast milk substitutes".

It is hoped that the law will contribute to the government's push to encourage all mothers to breastfeed exclusively for at least six months. This is particularly important for HIV-positive women - six months of exclusive breastfeeding is associated with a three- to four-fold lower risk of HIV transmission compared to mixed feeding, according to the UN Children's Fund (UNICEF).


Read more http://www.plusnews.org/Report/96959/KENYA-Exclusive-breastfeeding-on-the-rise


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Barb's Daily Dose: Avoid Simply Thick for Infant Formula

Barb's Daily Dose: Avoid Simply Thick for Infant Formula | Breastfeeding Promotion & Scandals | Scoop.it
Recently the FDA issued a warning to parents about using SimplyThick, a product that thickens baby formula.


It was developed to help prevent babies from spitting up, however preemies are much more likely to develop a potentially life-threatening condition from using it.


The condition, Necrotizing Enterocolitis, NEC, developed in 22 infants who used the product.


It's important that every parent consult with their health care provider about whether the benefits of this thickening agent outweigh the possible risks to infants. It's always a good idea to read the labels carefully and consider the pros and cons with any medication or treatment.

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Can I Mix Different Baby Formula Brands For My Baby?

Can I Mix Different Baby Formula Brands For My Baby? | Breastfeeding Promotion & Scandals | Scoop.it
It's okay to mix and match infant formula for your baby. Here's some tips about mixing formula and the Goldilock's just right bottle.
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Keep Infant Formula Marketing Out of Healthcare Facilities

Keep Infant Formula Marketing Out of Healthcare Facilities | Breastfeeding Promotion & Scandals | Scoop.it

Healthcare facilities shouldn’t market any commercial products. They should provide only the best, evidence-based medical care. Yet, many facilities and healthcare providers are co-opted by infant formula companies to market their products: in the United States, the vast majority of birthing hospitals dispense industry-sponsored samples of formula to new mothers after they give birth. Mothers who receive formula samples in hospital are less likely to breastfeed exclusively and more likely to breastfeed for shorter durations. Yet, all major healthcare provider organizations recommend breastfeeding for at least the first six months of life. It’s best for babies, mothers and communities.

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Pfizer slammed for UK infant formula advertising code breach

Pfizer slammed for UK infant formula advertising code breach | Breastfeeding Promotion & Scandals | Scoop.it
SMA Nutrition manufacturer Pfizer has been scolded by the UK Advertising Standards Authority (ASA) for breaching an advertising code relating to the promotion of infant formula products.
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Controls on formula ads long overdue - South China Morning Post

Controls on formula ads long overdue - South China Morning Post | Breastfeeding Promotion & Scandals | Scoop.it
Controls on formula ads long overdueSouth China Morning PostI was disappointed, but not surprised, to see the full page advert from the Hong Kong Infant and Young Child Nutrition Association, aka the manufacturers of formula milk, in the South...
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Kuwaiti medic awarded for promoting natural breastfeeding

Kuwaiti medic awarded for promoting natural breastfeeding | Breastfeeding Promotion & Scandals | Scoop.it

The Supervisor for improving nutrition in society at the Health Ministry Dr. Mona Al-Sumaei was awarded on Saturday for excellence in the field of promoting natural breastfeeding in Arab countries, amid the 3rd regional breastfeeding conference held in Dubai.

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Soy Formula Milk Versus Regular Formula Milk

Soy Formula Milk Versus Regular Formula Milk | Breastfeeding Promotion & Scandals | Scoop.it

Breast milk is the best food source for infants, but for various reasons, some mothers choose to feed their babies formula instead. There are several types of formula on the market, such as soy, low iron, and hypoallergenic. It can be a confusing choice for parents. Pediatricians overwhelmingly agree that standard formula, made with cow’s milk proteins supplemented with iron is the second best choice after breast milk.


Many parents are under the misconception that soy formula is better than milk formula because babies tolerate it better. The truth is that most children who have allergies to milk also have a sensitivity to soy and really should be using hypoallergenic formulas. Another mistaken belief is that iron supplemented formula causes stomach irritation, colic, stomach pain and constipation. Iron in formula does not cause any of those things. The soy formulas with low iron do not provide enough iron for an infant and can increase baby’s risk of iron deficiency anemia. Babies do not have enough natural reserves to provide their iron needs, and it is very important those needs are met to keep baby healthy [...]

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Some babies being fed 'inappropriate' foods - RTE News Ireland

Some babies being fed 'inappropriate' foods - RTE News Ireland | Breastfeeding Promotion & Scandals | Scoop.it
Children as young as six-months are being given inappropriate foodstuffs such as crisps, chocolate pudding and soft drinks, according to Dr Mary Flynn of the Food Safety Authority of Ireland.


"We now know that the timing and types of foods introduced in that first year of life can impact on lifelong risk of hypertension, heart disease, celiac disease and even diabetes," Dr Flynn said.


She believes the solution lay in treating infant feeding, not as a mother's problem, but as a family and societal issue.



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