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Rescooped by Rachel Monerasinghe from Digitized Health
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Boost your patient engagement via social media and e-newsletters | Articles | Main

Medical specialties such as ophthalmology can inform their targeted communities, but these techniques hold for most health practitioners in their online outreach campaigns.

Via Emmanuel Capitaine
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Rescooped by Rachel Monerasinghe from Breastfeeding
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Tongue and Lip Ties: Best Evidence | Birthing Magazine | Birth Unlimited | Calgary Alberta

Tongue and Lip Ties: Best Evidence | Birthing Magazine | Birth Unlimited | Calgary Alberta | Breastfeeding | Scoop.it
Tongue and Lip Ties: Best Evidence By: Lee-Ann Grenier Tongue and lip tie (often abbreviated to TT/LT) have become buzzwords among lactation consultants bloggers and new mothers. For many these are
Via Tova Ovits, Rachel Monerasinghe
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Rescooped by Rachel Monerasinghe from Breastfeeding
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Tongue and Lip Ties: Best Evidence | Birthing Magazine | Birth Unlimited | Calgary Alberta

Tongue and Lip Ties: Best Evidence | Birthing Magazine | Birth Unlimited | Calgary Alberta | Breastfeeding | Scoop.it
Tongue and Lip Ties: Best Evidence By: Lee-Ann Grenier Tongue and lip tie (often abbreviated to TT/LT) have become buzzwords among lactation consultants bloggers and new mothers. For many these are
Via Tova Ovits
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Rescooped by Rachel Monerasinghe from Social Media and Healthcare
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The Role of Social Media in Recruiting for Clinical Trials in Pregnancy

The Role of Social Media in Recruiting for Clinical Trials in Pregnancy | Breastfeeding | Scoop.it

AbstractBackground

 

Recruitment of women in the periconceptional period to clinical studies using traditional advertising through medical establishments is difficult and slow. Given the widespread use of the internet as a source for medical information and research, we analyze the impact of social media in the second phase of an ongoing randomized, open-label clinical trial among pregnant women. This study aims to assess the effectiveness of social media as a recruitment tool through the comparison of diverse recruitment techniques in two different phases of the trial.

Methods

 

Recruitment in Phase 1 of the study consisted solely of traditional healthcare-based sources. This was compared to Phase 2 of the study where traditional recruitment was continued and expanded, while social media was used as a supplementary source. Yearly recruitment and recruitment rates in the two phases were compared using the Mann Whitney U test. The contributions of each recruitment source to overall recruitment were analyzed, and the impact of potential confounders on recruitment rate was evaluated using a multiple regression and Interrupted Time Series Analysis.

Results

 

In the first phase of the study, with over 56 months of recruitment using traditional sources, 35 women were enrolled in the study, resulting in a mean rate of ±0.62 recruits/month. In the 6 months implementing recruitment through social media, 45 women were recruited, for a 12-fold higher rate of ±7.5 recruits/month. Attrition rates remained constant, suggesting that social media had a positive impact on recruitment. The Interrupted Time Series Analysis detected a significant difference in recruitment after the intervention of social media (p<0.0001) with an evident increase in the number of recruits observed after the use of social media.

Conclusions

 

Clinicians and scientists recruiting for clinical studies should learn how to use online social media platforms to improve recruitment rates, thus increasing recruitment efficiency and cost-effectiveness.

 


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Rescooped by Rachel Monerasinghe from Breastfeeding
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Preparing your toddler for the new baby

Preparing your toddler for the new baby | Breastfeeding | Scoop.it

Your baby is growing into a toddler and you discover that you are expecting again! You will probably have mixed emotions — excitement at the thought of a new baby and worry about how you will manage two.


Via Tova Ovits
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