"Recently, a friend of mine sent me a message on Facebook, asking me why I hated the Susan G. Komen Foundation so much (I had been railing about Kohl's Pink Elephant in the Room campaign). I sent her a five-point, abridged version with my reasons, but I wanted to really write a well thought-out reason as to why I think Komen is the problem, not the solution.
Komen is allergic to reality.
Really? Oh really? Breast cancer is the pink elephant in the room, and let's not ignore it? Since when is breast cancer ever ignored? It's not the pink elephant in the room. It's the pink elephant on a rampage, mowing down innocents in the street. We have an entire month devoted to so-called breast cancer awareness. Every time I went into a retail store in the months of September and October, I was assaulted by crap with pink ribbons.
Breast cancer isn't being ignored. You know what's being ignored and the real elephant in the pink room (see below for more on this reference): metastatic breast cancer, aka Stage 4 breast cancer, which leads me to....
Komen has ignored those living with metastatic breast cancer disease.
According to Peggy Orenstein's April 25, 2013 article in The New York Times called "Our Feel Good War on Breast Cancer," she wrote:
Last October, for the first time, Komen featured a woman with Stage 4 disease in its awareness-month ads, but the wording carefully emphasized the positive: "Although, today, she has tumors in her bones, her liver and her lungs, Bridget still has hope." (Bridget died earlier this month.)"