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8 Keys To Creating An Emotional Connection Between Products And People

8 Keys To Creating An Emotional Connection Between Products And People | Breaking Into Copywriting | Scoop.it
Woodshop's Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.
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Copywriting Q&A: The Problem With Creativity — Filthy Rich Writer

Copywriting Q&A: The Problem With Creativity — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
New copywriters often worry that they're not creative enough to be successful. But the truth is, they're worried about the wrong thing. Find out what they need to focus on instead...
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Use Copywriting to Make Your Audience Anxious — Filthy Rich Writer

Use Copywriting to Make Your Audience Anxious — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
You love your target audience! But sometimes you can make your copy even more effective by making them...a little uncomfortable. What do I mean? Read on...
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What Most Press Release Writers Miss — Filthy Rich Writer

What Most Press Release Writers Miss — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
Adding press release writing to a copywriter's toolkit is a great idea, but there's one big misstep that lead to big problems. Find out the one (big!) thing that most press release writers miss...
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What is Content Marketing? — Filthy Rich Writer

What is Content Marketing? — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
In general, content writers aren't paid well. (Sad, but true.) However, there *is* an area of content that's both paid well and growing: content marketing. Learn more about it here...
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Copywriters' Mindreading for Fun and Profit — Filthy Rich Writer

Copywriters' Mindreading for Fun and Profit — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
What if you could get inside your target audience's head, and then use those thoughts in your copy to disarm all of their objections to purchase? Well, you can—and here's how...
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How Great Copywriting Can Maximize Email Subscriptions — Filthy Rich Writer

How Great Copywriting Can Maximize Email Subscriptions — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
One of the most important things you can do for your copywriting clients is to create copy that helps them convert site visitors into newsletter subscribers. But just how do you do that? Read on...
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The Cardinal Sin for New Copywriters — Filthy Rich Writer

The Cardinal Sin for New Copywriters — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
There's one offer that new copywriters can make to potential employers that, while meant well, is guaranteed to ruin the work conversation. Even worse? It's an incredibly common one. Read on to find out what it is...
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Should You Take a Copywriting Project at a Low Rate? — Filthy Rich Writer

Should You Take a Copywriting Project at a Low Rate? — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
When you're offered a project at a lower rate than usual, how should you know when to take it...and when to let it go? Find out the two important questions to ask yourself. Read on...
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How to Deal with Haters — Filthy Rich Writer

How to Deal with Haters — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
When you decide to become a copywriter, a lot of people are going to have an opinion—and some of those opinions aren't going to be especially supportive. Want to learn to deal with negative comments (in person and online)? Read on...
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What Copywriters Need to Know About Testing — Filthy Rich Writer

What Copywriters Need to Know About Testing — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
When your client or boss starts talking about "A/B tests" and "multivariate tests," you need to know what he or she is talking about—and exactly how they can make you a better copywriter. Ready to learn? Read on...
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Why Writing Copy Faster Isn't Necessarily Better — Filthy Rich Writer

Why Writing Copy Faster Isn't Necessarily Better — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
A lot of newer copywriters are eager to learn to write faster—they want to get their projects and churn them out quickly. But could it be that "faster" is the exact wrong thing to focus on? Read on to find out why...
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What Are Copy Tests for Copywriting Jobs? — Filthy Rich Writer

What Are Copy Tests for Copywriting Jobs? — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
Often, when you apply for a job (especially as a junior or mid-level writer), you'll be asked to take a "copy test." Despite our conditioning from years of school, though, copy tests can actually be great opportunities. Read on to find out what they are and how you can use them to your advantage!
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How to Develop a Thick Skin — Filthy Rich Writer

How to Develop a Thick Skin — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
Creative reviews can be tough for copywriters: Your work gets critiqued right in front of you by a roomful of people. But it doesn't have to be a recipe for hurt feelings. Learn how to develop a thick skin and maintain your professionalism. Read on...
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Write Copy That Makes Your Clients' Product Epic — Filthy Rich Writer

Write Copy That Makes Your Clients' Product Epic — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
You need to set your client's product or service apart from the competition—and there's one tactic that both sets it apart and actually inspires your target audience to buy it, use it, and love it. Want to know what it is? Read on...
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The Mistake Copywriters Make With Their Print Portfolio — Filthy Rich Writer

The Mistake Copywriters Make With Their Print Portfolio — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
A great print portfolio is crucial for a successful copywriting job interview, but there's one mistake that many copywriters make—and that makes them look terrible to prospective employers. Find out what that mistake is and how to avoid it...
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Filthy Rich Writer – Tips, Tools & Training for New & Aspiring Copywriters — Write copy, make money, be happy!

Filthy Rich Writer – Tips, Tools & Training for New & Aspiring Copywriters — Write copy, make money, be happy! | Breaking Into Copywriting | Scoop.it
Learn everything you need to know to create a successful (and fulfilling!) copywriting career. Get tips and training for mastering agency, in-house and freelance work.
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How to Write Effective Copy for Non-Profits — Filthy Rich Writer

How to Write Effective Copy for Non-Profits — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
Copywriting for non-profit organizations is deeply fulfilling—and also deeply challenging. How do you convince someone to donate, volunteer, or support the cause? Read on...
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The Definition of Content Strategy — Filthy Rich Writer

The Definition of Content Strategy — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
What's content strategy? How does it relate to copy? Or content? And, for that matter, what's content marketing? Read on to find out all of the answers...
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3 Marks of Lazy Copywriting — Filthy Rich Writer

3 Marks of Lazy Copywriting — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
How can you tell when a copywriter is thinking and engaged and when they're...not? Well, here are three quick ways to tell—and major mistakes to avoid. Read on...
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Curiosity Headlines Versus Benefit-Driven Headlines — Filthy Rich Writer

Curiosity Headlines Versus Benefit-Driven Headlines — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
As a copywriter, how do you know when to use a curiosity-style headline and when to use one that focuses on benefits? There are a few keys that will make the choice much easier—read on!
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5 Tips to Maximize Your Time — Filthy Rich Writer

5 Tips to Maximize Your Time — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
When you're building a copywriting career, time is an important asset. Here are five tips to make sure your time is going to the most important things: writing and prospecting. Read on...
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The Big Secret About Changing Careers — Filthy Rich Writer

The Big Secret About Changing Careers — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
If you're interested in changing your career, there's a good chance you're missing the key to the process. And without this key, you're almost certain to fail. Care to succeed instead? Read on!
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How to Rock Your LinkedIn Portfolio — Filthy Rich Writer

How to Rock Your LinkedIn Portfolio — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
Your LinkedIn profile is crucial for helping you attract prospective employers, but also potential clients. And as a copywriter, you need to make sure your portfolio shows off just how well you can write. Want to find out how to make sure your profile rocks? Read on...
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5 Reasons You're Not Getting Called Back for Copywriting Jobs — Filthy Rich Writer

5 Reasons You're Not Getting Called Back for Copywriting Jobs — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
You found a copywriter job listing, you polished your resume, you sent it in...so why is your phone so silent? Here are five reasons they're not calling—and exactly how to fix them! Read on...
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How to Improve Your Copywriting Skills — Filthy Rich Writer

How to Improve Your Copywriting Skills — Filthy Rich Writer | Breaking Into Copywriting | Scoop.it
When you're first learning to write copy, writing lines can feel a lot like slogging through. You want to get quicker, more efficient and just overall better as soon as you can. But how do you do that? Read on...
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