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Don’t Get Mad--Get Innovative | Fast Company | Business + Innovation

Don’t Get Mad--Get Innovative | Fast Company | Business + Innovation | BRE Ventures | Scoop.it

History is riddled with genius inventions born of hairpulling frustration. Here's what today's entrepreneurs can learn about finding inspiration in pain points.

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This article explores how the dishwasher, HTML and other life-changing inventions were born out of frustrating situations.

When something limits or frustrates you, don't stress out, instead ask 'is there something that can prevent this frustration from happening?'. You never know, you may stumble upon the next can-opener!

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They don't make them like that any more: products through the ages – in pictures

They don't make them like that any more: products through the ages – in pictures | BRE Ventures | Scoop.it
From bathing suits to bikinis, ear trumpets to implants: Ali Mobasser and Russell Weekes' photography project reveals how the evolution of everyday objects opens a window on our lives, says Alice Rawsthorn...
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An amazing slideshow that illustrates how everyday objects have evolved and become redefined since the 1990s, and showcases the importance of evolution in the innovation of new products. 

This is a beautiful reminder of what we have achieved in the past 100+ years, and leaves the question of 'what can we accomplish in the future?'

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How do you Reject Ideas?

How do you Reject Ideas? | BRE Ventures | Scoop.it

"Any good suggestions scheme will generate a large number of ideas...not every idea can be funded, developed and implemented so many will have to be rejected."

"But it is worth remembering what Einstein said, ‘“If at first an idea is not absurd, then there is no hope for it.”"

BRE Ventures's insight:

A short extract from 'The Innovative Leader' by Paul Sloane which reminds us that although not all ideas may make it past the initial stages of development right now, they may hold value that can be unlocked in the future.

 

Taking inspiration from Shell's Gamechanger programme, we should ask 'how much would we loose if we rejected this idea, and it turned out to be everything that was promised?'

 

So rather than reject potentially good, but currently unfeasible ideas, maybe they should be filed away for a day in the future, rather than be scrapped outright. Of course, not every innovation will be good or useful and these should definitely be parked.

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When Innovating, Go Slow - IEEE Spectrum

When Innovating, Go Slow - IEEE Spectrum | BRE Ventures | Scoop.it
Advances in technoscience take human ingenuity—and time
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Just because innovation may not come in "gales", does not mean that innovation is not occuring.

 

This article explores those applications where innovating at a slower pace is essential, and that the importance and impact of these innovations is in no way less than that of  rapid innovation.

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The European Commission must support and stimulate the research and innovation needed to take Europe out of the crisis.

The European Commission must support and stimulate the research and innovation needed to take Europe out of the crisis. | BRE Ventures | Scoop.it

Could the Eurozone crisis and austerity lead to a lost decade for millions of Europe’s citizens? Jonathan Grant and Helen Rebecca Schindler write that in the face of the crisis, Europe must invest in research and innovation. With an annual budget of over €10 billion for research and development, the European Commission must now play a leading role in stimulating innovation, at the same time as balancing the tensions between bureaucracy and creativity.



Via Peter Verschuere
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The FORTH innovation method

The FORTH innovation method | BRE Ventures | Scoop.it
FORTH is a customer oriented inspiring practical innovation method in five steps to create new products and services
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Gijs Van Wulfen presents 5 steps for successful innovation generation, as illustrated in this map.

This interesting visual helps innovators plan activities that should be undertaken at the individual stages of innovation development, and can provide focus and milestones, as well as illustrating the challenges that may have to be overcome.

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Is Innovation Killing the Soap Business?

Is Innovation Killing the Soap Business? | BRE Ventures | Scoop.it
For years, consumer-product makers could count on extra sales from shoppers who poured in too much detergent with every load. Then P&G introduced its pre-measured soap pods, bursting that bubble.
BRE Ventures's insight:

Paul Ziobro reports on an interesting story that poses the dilemma of whether innovation can go too far.

 

By introducing 'pre-measured' detergent, US sales of laundry detergent have fallen.

Customers are not over-using the product, thus reducing the waste soap product, as well as packaging and transportation impacts. Sounds good right? However, as a result, the laundry detergent companies are losing out.

 

This article prompts the question of whether we should be only considering the positive improvement an innovation makes to people, the environment etc; and overlooking the harm that may be dealt to revenue as a result.

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Mavenlink Infographic: Are We Brainstorming the Wrong Way? - Column Five Media

Mavenlink Infographic: Are We Brainstorming the Wrong Way? - Column Five Media | BRE Ventures | Scoop.it
This infographic created with Mavenlink examines the effectiveness of brainstorming.
BRE Ventures's insight:

Have we been innovating the wrong way?

 

This infographic challenges the traditional group brainstorming sessions, suggesting that we will be more creative if we consider issues individually before bouncing ideas around in a group.

The problems with 'groupthink' are made evident, (who hasn't experienced those individuals who never partake, or, conversely, that person who always has all the ideas?), so perhaps the whole 'groupthink' session should be re-evaluated- are we really going to come up with our best ideas in a group setting?

 

My biggest concern over the suggested format (individual thinking prior to group brainstorming) would be the ability to influence and engage with others to use this different approach, the failure of which would exaggerate the problems already outlined for the 'groupthink' sessions.

 

An interesting study which certainly raises many questions.

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From Innovation to Marketing: Understanding Technology Cycles | TIME.com

From Innovation to Marketing: Understanding Technology Cycles | TIME.com | BRE Ventures | Scoop.it
The market will move from innovation to mass commercialization in three- to four-year cycles rather than 10-year cycles like before, causing chaos for companies who do not understand it and make adjustments.
BRE Ventures's insight:

Although this article focuses on innovative technologies, the essence of it is the same for all innovations; they fail if they cannot be marketed.

 

Ben Bajarin explores the fact that although innovators and investors 'get' their ideas-this is not a magical universal gift of innovation; people might just not understand it right away.

We are also led through understanding the importance of understanding, as innovators, the cyclic nature of 'the market' and how good marketing is necessary to appeal to the early adopters and then move on to the mass market.

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Under the Radar: 7 Stories to Watch In 2013 - IEEE Spectrum

Under the Radar: 7 Stories to Watch In 2013 - IEEE Spectrum | BRE Ventures | Scoop.it
Other technical advances worth keeping an eye on this year
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Despite the large variation in application of each of these technologies, each will make a difference to the environment, the way we operate, and/or what we know. A brilliant showcase of innovation!

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Credit where it's due | Opinion | The Engineer

Credit where it's due | Opinion | The Engineer | BRE Ventures | Scoop.it
Diamuid McDougall explains how the new R&D tax credit, due to come into effect at the beginning of April, will benefit a wide range of technology-based industry
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Marketing's Seat at the Innovation Table

Marketing's Seat at the Innovation Table | BRE Ventures | Scoop.it
Where does your marketing department fit when it comes to innovation?

The prevailing view in most companies is that marketing is not a distinct function, and therefore, everyone can do marketing.  As a result, the status of the marketing department is in a steep decline, which is especially observable within the NPD process.  This development is surprising because it seems that top innovators strongly involve the marketing department in the NPD process. 


Via Peter Verschuere
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Open Innovation - Definition and Benefits

Open Innovation - Definition and Benefits | BRE Ventures | Scoop.it

As you know, it is important to establish a workplace where creativity and innovation thrive.

“Open innovation” – a trendy term nowadays – can help you do this. But what exactly does “Open innovation” mean?


Via Peter Verschuere
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Innovation Failure: A Pitstop to Transformation

Innovation Failure: A Pitstop to Transformation | BRE Ventures | Scoop.it
The root cause of innovation failure can be hard to pinpoint. Here are five reasons for failure to consider when undertaking an innovation initiative.

 

"Things are always clearer in hindsight and I can now see that while my colleagues were plugging holes in the boat, and I was drawing plans for a new ship, not one of us was willing to admit we were no longer gliding on the water, but instead stuck in the mud.   It’s this blindness, or more truthfully, unwillingness to see, that led what once could have been a remarkable innovation for the organization and the industry, to devolve into an exercise in process reengineering." 

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