The 128 million Chinese nationals who traveled overseas in 2015 make a tempting target for overseas tourist destinations. Representatives of those destinations, including New York and Ibiza, Spain, spent the weekend in Shanghai hyping their homes as wondrous places for Chinese tourists to visit. But as the number of Chinese traveling abroad has grown, so has the competition for their attention. Overseas destinations have been developing more elaborate services and attractions to lure Chinese travelers, who have only grown more discriminating as they spend more time overseas.
Via Trevor Lee @ TravConsult