Embratur, Brazil's tourism board, launched a video marketing campaign to entice international visitors as the country prepares to host the 2014 FIFA World Cup soccer tournament.
The new campaign, called “House,” was launched in the form of a video that invites tourists to feel at home in Brazil.
The video will be used primarily through digital marketing channels and targets the U.S., Argentina, Chile, Colombia, Mexico, Germany and the U.K.
Embratur is investing $20 million in the campaign, which will run through June 2014.
Via Julien Dos Reis Pedro