brave new world
Follow
Find tag "Knowledge"
1.2K views | +0 today
brave new world
nouveaux outils,nouveaux continents un monde meilleur à construire
Your new post is loading...
Your new post is loading...
Rescooped by Louis-Bertrand Raffour from SOCIAL MEDIA, what we think about!
Scoop.it!

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | brave new world | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.

 

As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.

 

Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.

 

To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.

 

Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/


Via Martin Gysler
more...
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 6:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 9:51 AM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 9:52 AM
Thank you for the information Renato, I'll check out the website.
Rescooped by Louis-Bertrand Raffour from SOCIAL MEDIA, what we think about!
Scoop.it!

Natural Evolution of a Web Community (& how to beat it)

Natural Evolution of a Web Community (& how to beat it) | brave new world | Scoop.it
The typical evolution of a Web community looks and sounds a little something like this:

 

Stage 1: I love dogs! OMG, do I love dogs! If only there was a Web community to connect with others who love dogs.

Stage 2: Must. Get. Word out about my new dog community. Must host many constructive/ intelligent conversations, unlike those OTHER sites about dogs where users just howl and whine. We will be different. TELL YOUR FRIENDS! Send everyone!
Stage 3: Dude, people are joining! Operation: Let’s Talk About Dogs is becoming a success! I am so smart! Floodgates open!
Stage 4: People really are talking about dogs! They love dogs! They love my site! Community rules!
Stage 5: People are talking about EVERYTHING, not just dogs! YEY! Harmony! Bliss! UNICORN FAIRY!...

 

Don’t let the Internet win...


Via Martin Gysler
more...
No comment yet.
Rescooped by Louis-Bertrand Raffour from SOCIAL MEDIA, what we think about!
Scoop.it!

The Checklist All Facebook Pages Absolutely Must Have

The Checklist All Facebook Pages Absolutely Must Have | brave new world | Scoop.it
There's so many things to consider when creating a page on Facebook that it's easy to overlook something. But we've got just the thing to help you stay on top of it all: A checklist.

 

Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.


Via Martin Gysler
more...
No comment yet.
Rescooped by Louis-Bertrand Raffour from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Curation Tools: 5 Different Approaches

Content Curation Tools: 5 Different Approaches | brave new world | Scoop.it

According to the Romain Goday, there are five distinct approaches to content curation. They are: 

 

1. The Expert Approach: Curators
A way to obtain relevant information with a reduced level of effort is to rely on experts. 

 

2. The Crowd Approach: Popularity
Most content curation tools use a series of algorithms to determine which content is popular and make it more visible to users. 

 

3. The User Behavior Approach: Personalization
Content personalization involves using technology to accommodate the different information needs between individuals. It surfaces content that is assumed to be more relevant for a specific user. 

 

4. The Relationships Approach: Social Graph

The social graph is an increasingly used approach to curate information. 

 

5. The Patterns Approach: Emergence
This approach consists of representing the emergence of content over the Web.

 

And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.

 

He concludes with a simple but insightful point:

 "Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users. 

Tools cannot effectively understand the context of the user.

So the challenge is to reduce the noise without filtering information that could be valuable for the user.

 

[read full article http://j.mp/tY3yYX]


Via Robin Good, Giuseppe Mauriello, Martin Gysler
more...
janlgordon's comment, December 7, 2011 10:27 PM
This is a great piece Robin!
Martin Gysler's comment, December 8, 2011 1:09 AM
A great post!
Giuseppe Mauriello's comment, December 8, 2011 1:11 AM
thank you Martin!
Rescooped by Louis-Bertrand Raffour from SOCIAL MEDIA, what we think about!
Scoop.it!

7 Unwritten Rules Of Social Media

7 Unwritten Rules Of Social Media | brave new world | Scoop.it

Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high.

 

The fundamental path to succeeding with social media is to consistently contribute meaningfully—engaging with you should make the lives of those engaging more meaningful. The bonus would be to achieve this without adding costs to the others.

As you think through your social media strategy, here are seven unwritten rules of social media...


Via Martin Gysler
more...
No comment yet.
Rescooped by Louis-Bertrand Raffour from SOCIAL MEDIA, what we think about!
Scoop.it!

Social media glossary

Social media glossary | brave new world | Scoop.it
A comprehensive guide to terms you may encounter in social media.

 

The Top 100 words & phrases in the social media dictionary


The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you...


Via Martin Gysler
more...
No comment yet.