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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | brave new world | Scoop.it
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In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002.
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Content Curation Tools: 5 Different Approaches

Content Curation Tools: 5 Different Approaches | brave new world | Scoop.it

According to the Romain Goday, there are five distinct approaches to content curation. They are: 

 

1. The Expert Approach: Curators
A way to obtain relevant information with a reduced level of effort is to rely on experts. 

 

2. The Crowd Approach: Popularity
Most content curation tools use a series of algorithms to determine which content is popular and make it more visible to users. 

 

3. The User Behavior Approach: Personalization
Content personalization involves using technology to accommodate the different information needs between individuals. It surfaces content that is assumed to be more relevant for a specific user. 

 

4. The Relationships Approach: Social Graph

The social graph is an increasingly used approach to curate information. 

 

5. The Patterns Approach: Emergence
This approach consists of representing the emergence of content over the Web.

 

And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.

 

He concludes with a simple but insightful point:

 "Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users. 

Tools cannot effectively understand the context of the user.

So the challenge is to reduce the noise without filtering information that could be valuable for the user.

 

[read full article http://j.mp/tY3yYX]


Via Robin Good, Giuseppe Mauriello, Martin Gysler
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janlgordon's comment, December 8, 2011 1:27 AM
This is a great piece Robin!
Martin Gysler's comment, December 8, 2011 4:09 AM
A great post!
Giuseppe Mauriello's comment, December 8, 2011 4:11 AM
thank you Martin!
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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | brave new world | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 

 

Intro: Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

 

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together. 

 

Here's what caught my attention: I'm looking at this from a content curator's point of view: **The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

 

the sheer number of users on mobile phones are impossible to ignore.

 

****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

 

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes, ****but around a whole range of factors that affect how, where, what and when we read.

 

For the new mobile reading, context becomes a cluster of these factors.

 

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno: "It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"...


Via janlgordon, Martin Gysler
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Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
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Top 10 Blogs for Authors

Top 10 Blogs for Authors | brave new world | Scoop.it
Serious writers, who have experienced some level of success, when probed, will reveal that they have done their homework.

 

They continuously read various magazines and blogs for authors, not just to help them improve their writing, but to ensure that they stay on top of the latest developments and opportunities.

 

Many of the opportunities that I’ve snagged were discovered only as a result of reading and interacting with others on various blogs. These are opportunities I never would’ve found, otherwise...


Via Martin Gysler
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Natural Evolution of a Web Community (& how to beat it)

Natural Evolution of a Web Community (& how to beat it) | brave new world | Scoop.it
The typical evolution of a Web community looks and sounds a little something like this:

 

Stage 1: I love dogs! OMG, do I love dogs! If only there was a Web community to connect with others who love dogs.

Stage 2: Must. Get. Word out about my new dog community. Must host many constructive/ intelligent conversations, unlike those OTHER sites about dogs where users just howl and whine. We will be different. TELL YOUR FRIENDS! Send everyone!
Stage 3: Dude, people are joining! Operation: Let’s Talk About Dogs is becoming a success! I am so smart! Floodgates open!
Stage 4: People really are talking about dogs! They love dogs! They love my site! Community rules!
Stage 5: People are talking about EVERYTHING, not just dogs! YEY! Harmony! Bliss! UNICORN FAIRY!...

 

Don’t let the Internet win...


Via Martin Gysler
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The Checklist All Facebook Pages Absolutely Must Have

The Checklist All Facebook Pages Absolutely Must Have | brave new world | Scoop.it
There's so many things to consider when creating a page on Facebook that it's easy to overlook something. But we've got just the thing to help you stay on top of it all: A checklist.

 

Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.


Via Martin Gysler
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Comment convertir un fichier PDF en texte avec Google Docs | Autour du Tuto

Comment convertir un fichier PDF en texte avec Google Docs | Autour du Tuto | brave new world | Scoop.it
Découvrez dans ce tutoriel vidéo Comment convertir un fichier PDF en texte avec Google Docs...

Via Jean-François Tronel
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Télécharger toutes les photos d’un site d’un seul coup avec Image Picker sur Firefox | Mistipi

Télécharger toutes les photos d’un site d’un seul coup avec Image Picker sur Firefox | Mistipi | brave new world | Scoop.it

Dans certain cas, nous pouvons être amené à télécharger tout ou partie des photos d’une page Web. Pour cela, il y a la façon fastidicieuse, en faisant un clic droit sur chacune des photos puis Enregistrer sous. Et il y a la façon astucieuse en utilisant l’extension Image Picker sur Firefox. Pour cela rien de bien compliqué.


Via Jean-François Tronel
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Panorama des réseaux sociaux en France, Infographie | Wesaw.it

Panorama des réseaux sociaux en France, Infographie | Wesaw.it | brave new world | Scoop.it

"L’IFOP a réalisé fin octobre une grande enquête sur l’usage des réseaux sociaux en France, à partir d’un échantillon de 2080 internautes, nous révélant des classements et des tendances révélatrices. Google + dépasse Twitter, Foursquare progresse timidement et la bataille des réseaux professionnels fait rage !

 

 J’ai réalisé pour vous une infographie présentant les résultats..."

 

Par Mathieu Kutak >> http://twitter.com/korosion

 

 

Source : http://www.wesaw.it 

Direct Link : http://goo.gl/y5mEL

 

 


Via Bertrand CHARLET
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Les Français et les réseaux sociaux - étude et chiffres 2011 / Karalys

Les Français et les réseaux sociaux - étude et chiffres 2011 / Karalys | brave new world | Scoop.it

"L’observatoire des réseaux sociaux de l’IFOP vient de livrer ses nouveaux chiffres.

C’est la 6ème vague de cette étude menée auprès d’un échantillon de plus de 2000 internautes français concernant l’utilisation de 35 réseaux sociaux.

Après les chiffres 2010, voici les chiffres 2011 quant aux réseaux sociaux les plus fréquentés et connus par les Français et leur appréciation des marques et entreprises qui y sont présentes."

 

Par Laurence Lubrano

 

>>  http://twitter.com/laurencelubrano

 

Source : http://www.blogkaralys.com

Direct Link : http://bit.ly/uum3w3

 

 

 

 

 

 

 

 

 

 


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10 outils d'analyse de média gratuits: maîtriser sa e-reputation

10 outils d'analyse de média gratuits: maîtriser sa e-reputation | brave new world | Scoop.it
L'e-reputation des personnes, des marques, des entreprises devient un phénomène de société. Voici une sélection d'outils pour gérer sa notoriété en ligne.
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Le Guide de la curation (2) - Les pratiques

Le Guide de la curation (2) - Les pratiques | brave new world | Scoop.it
Dans le premier volet de ce guide, nous avons défini la curation comme une fonction consistant à sélectionner du contenu pertinent, à l'éditorialiser et à le partager.
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MediasSociaux.fr > Google+ ouvre les pages pour les annonceurs

MediasSociaux.fr > Google+ ouvre les pages pour les annonceurs | brave new world | Scoop.it
À peine plus de 3 mois après son lancement (Google lance sa plateforme sociale unifiée Google+), les équipes de Google+ viennent d'annoncer le lancement...
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First Look: NEW Brand Pages on Twitter [Screenshots]

First Look: NEW Brand Pages on Twitter [Screenshots] | brave new world | Scoop.it
Twitter announced a major redesign on Thursday that finally includes Official BRAND Pages.  Have a look...

Via Tom George
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The State of Social Marketing 2011 – 2012 - Brian Solis

The State of Social Marketing 2011 – 2012 - Brian Solis | brave new world | Scoop.it

The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here.


At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration...


Via Martin Gysler
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7 Killer Apps For Building Custom Tabs On Facebook

7 Killer Apps For Building Custom Tabs On Facebook | brave new world | Scoop.it
Here's a comparison of the prices, functionality and usability of the top tools for adding miniature applications to Facebook pages.

 

With such a great variety of Facebook page applications out there, it’s become even harder to find a suitable application that matches your business or personal goals.

 

Here’s a look at seven popular tools for adding miniature applications, or tabs, to pages on the social network.

 

- Static HTML

- TabFusion

- TabSite

- WelcomeTab

- IWipa

- Lujure

- PageModo...


Via Martin Gysler
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10 Steps to a Successful Social Media Marketing Strategy

10 Steps to a Successful Social Media Marketing Strategy | brave new world | Scoop.it

Creating a social media marketing strategy for a blog or a business can be simple or it can be complex.

 

A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them.

 

A social media marketing strategy can be three simple steps.

 

1. See – What is today’s situation
2. Think – Define goals and objectives
3. Draw – Map a route to achieving the goals

 

Using these elements as a template maybe all you need to to create a social media marketing strategy...


Via Martin Gysler
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7 Unwritten Rules Of Social Media

7 Unwritten Rules Of Social Media | brave new world | Scoop.it

Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high.

 

The fundamental path to succeeding with social media is to consistently contribute meaningfully—engaging with you should make the lives of those engaging more meaningful. The bonus would be to achieve this without adding costs to the others.

As you think through your social media strategy, here are seven unwritten rules of social media...


Via Martin Gysler
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The Complete Bloggers Guide to Facebook Marketing

The Complete Bloggers Guide to Facebook Marketing | brave new world | Scoop.it

One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb.


Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now.

 

The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads.

 

When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...


Via Martin Gysler
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Martin Gysler's comment, December 6, 2011 1:42 PM
It's done, I subscribed as "martingysler". I have not set the connections yet, but I'll do it soon. Cheers and thanks for the advice.
manju chandra's comment, December 7, 2011 1:33 AM
Facebook is the best top one Social networking site .............
Martin Gysler's comment, December 7, 2011 8:13 AM
Yes, manju, you're probably right :)
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7 Image Search Tools That Will Change Your Life

7 Image Search Tools That Will Change Your Life | brave new world | Scoop.it

Although Google has been playing with some fun image search toys in its lab and the official Google Image Search has recently significantly upped its game, some of its most hyped features — color search, instant scrolling, hover preview — are but mere shadows of sleeker, better versions that geekier, more sophisticated image search tools offer. Here are seven of our favorites.


Via Jean-François Tronel
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Skitch passe en version gratuite

Skitch passe en version gratuite | brave new world | Scoop.it
Skitch est un petit soft qui existe sous Mac et Android (et prochainement iOS) et qui est vraiment super pratique si vous avez besoin de prendre des captures...

Via Raina Nini, Frédéric DEBAILLEUL, Jean-François Tronel
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Réalité augmentée, humanité diminuée ? /Strabic

Réalité augmentée, humanité diminuée ? /Strabic | brave new world | Scoop.it

"Le cumul des différentes révolutions technologiques de ces dernières années (Internet, miniaturisation, mobilité, géolocalisation…) va inexorablement amener nos usages numériques à fusionner autour d’une technologie de synthèse : la réalité augmentée.

Nos smartphones, (demain nos lunettes), superpose(ro)nt à la réalité des calques d’information numérique pour la plus grande excitation des consommateurs en quête de paradis technologiques et celle des publicitaires comme avancée exceptionnelle dans le contrôle du temps de cerveau disponible.

Décryptage du processus d’implantation d’une technologie annoncée."

 

Écrit par Pablo Grandjean, illustré par Vincent Broquaire.

 

Source : http://www.strabic.fr/

Direct Link : http://bit.ly/vvRk1W

 

 

 


Via Bertrand CHARLET
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Social Media Demographics: Who’s Using Which Sites?

Social Media Demographics: Who’s Using Which Sites? | brave new world | Scoop.it
Numerous social media sites have witnessed explosive growth of their user bases in the last several years, but it's a known fact that the type of user a site...

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Outils de publication automatique | SocialCompare - Site communautaire de comparatifs

Outils de publication automatique | SocialCompare - Site communautaire de comparatifs | brave new world | Scoop.it

Comparaison des outils de publication automatique

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Le Guide de la curation (1) - Les concepts

Le Guide de la curation (1) - Les concepts | brave new world | Scoop.it
La curation est le mot à la mode en ce début 2011. Mais que cache cette appellation, quels bénéfices l'entreprise en tire-t-elle et quel rôle peut jouer le curator ?
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