According to the Romain Goday, there are five distinct approaches to content curation. They are:
1. The Expert Approach: Curators A way to obtain relevant information with a reduced level of effort is to rely on experts.
2. The Crowd Approach: Popularity Most content curation tools use a series of algorithms to determine which content is popular and make it more visible to users.
3. The User Behavior Approach: Personalization Content personalization involves using technology to accommodate the different information needs between individuals. It surfaces content that is assumed to be more relevant for a specific user.
4. The Relationships Approach: Social Graph
The social graph is an increasingly used approach to curate information.
5. The Patterns Approach: Emergence This approach consists of representing the emergence of content over the Web.
And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.
He concludes with a simple but insightful point:
"Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users.
Tools cannot effectively understand the context of the user.
So the challenge is to reduce the noise without filtering information that could be valuable for the user.
This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are.
Intro: Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.
**It’s a mix of what’s going on in the world and what’s going on in your world, fused together.
Here's what caught my attention: I'm looking at this from a content curator's point of view: **The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,
the sheer number of users on mobile phones are impossible to ignore.
****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.
Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes, ****but around a whole range of factors that affect how, where, what and when we read.
For the new mobile reading, context becomes a cluster of these factors.
Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno: "It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"...
The typical evolution of a Web community looks and sounds a little something like this:
Stage 1: I love dogs! OMG, do I love dogs! If only there was a Web community to connect with others who love dogs.
Stage 2: Must. Get. Word out about my new dog community. Must host many constructive/ intelligent conversations, unlike those OTHER sites about dogs where users just howl and whine. We will be different. TELL YOUR FRIENDS! Send everyone! Stage 3: Dude, people are joining! Operation: Let’s Talk About Dogs is becoming a success! I am so smart! Floodgates open! Stage 4: People really are talking about dogs! They love dogs! They love my site! Community rules! Stage 5: People are talking about EVERYTHING, not just dogs! YEY! Harmony! Bliss! UNICORN FAIRY!...
There's so many things to consider when creating a page on Facebook that it's easy to overlook something. But we've got just the thing to help you stay on top of it all: A checklist.
Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.
Dans certain cas, nous pouvons être amené à télécharger tout ou partie des photos d’une page Web. Pour cela, il y a la façon fastidicieuse, en faisant un clic droit sur chacune des photos puis Enregistrer sous. Et il y a la façon astucieuse en utilisant l’extension Image Picker sur Firefox. Pour cela rien de bien compliqué.
"L’IFOP a réalisé fin octobre une grande enquête sur l’usage des réseaux sociaux en France, à partir d’un échantillon de 2080 internautes, nous révélant des classements et des tendances révélatrices. Google + dépasse Twitter, Foursquare progresse timidement et la bataille des réseaux professionnels fait rage !
J’ai réalisé pour vous une infographie présentant les résultats..."
The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here.
At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration...
Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high.
The fundamental path to succeeding with social media is to consistently contribute meaningfully—engaging with you should make the lives of those engaging more meaningful. The bonus would be to achieve this without adding costs to the others.
As you think through your social media strategy, here are seven unwritten rules of social media...
One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb.
Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now.
The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads.
When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...
Although Google has been playing with some fun image search toys in its lab and the official Google Image Search has recently significantly upped its game, some of its most hyped features — color search, instant scrolling, hover preview — are but mere shadows of sleeker, better versions that geekier, more sophisticated image search tools offer. Here are seven of our favorites.
"Le cumul des différentes révolutions technologiques de ces dernières années (Internet, miniaturisation, mobilité, géolocalisation…) va inexorablement amener nos usages numériques à fusionner autour d’une technologie de synthèse : la réalité augmentée.
Nos smartphones, (demain nos lunettes), superpose(ro)nt à la réalité des calques d’information numérique pour la plus grande excitation des consommateurs en quête de paradis technologiques et celle des publicitaires comme avancée exceptionnelle dans le contrôle du temps de cerveau disponible.
Décryptage du processus d’implantation d’une technologie annoncée."
Écrit par Pablo Grandjean, illustré par Vincent Broquaire.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.