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10 Steps to a Successful Social Media Marketing Strategy

10 Steps to a Successful Social Media Marketing Strategy | brave new world | Scoop.it

Creating a social media marketing strategy for a blog or a business can be simple or it can be complex.

 

A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them.

 

A social media marketing strategy can be three simple steps.

 

1. See – What is today’s situation
2. Think – Define goals and objectives
3. Draw – Map a route to achieving the goals

 

Using these elements as a template maybe all you need to to create a social media marketing strategy...


Via Martin Gysler
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brave new world
nouveaux outils,nouveaux continents un monde meilleur à construire
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Who Owns Social Media? [INFOGRAPHIC]

Who Owns Social Media? [INFOGRAPHIC] | brave new world | Scoop.it
Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.

Via Brian Yanish - MarketingHits.com
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Miguel Angel Perez Alvarez's curator insight, September 18, 8:24 PM

¿Realmente son libres las redes sociales o son como ha dicho Marturano, el filósofo italiano, medios de comunicación centralizados (CMC)? ¿Sociedad abierta o sociedad cerrada, como se preguntaba Popper?

LaDonna Tucker's curator insight, September 19, 10:35 AM

Very interesting comparison of the social media giants and what is up and coming...

KoneXiones Panamá's curator insight, September 19, 11:32 AM

Overview about "who owns the Social Media networks" 

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​This Language Learning Method Ensures You Never Forget What You Learn

​This Language Learning Method Ensures You Never Forget What You Learn | brave new world | Scoop.it
We all like the idea of learning a new language, but the time and effort involved can be off-putting.
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Smartphone apps can track financial health, too - USA TODAY

Smartphone apps can track financial health, too - USA TODAY | brave new world | Scoop.it
USA TODAY Smartphone apps can track financial health, too USA TODAY BillGuard, a free iPhone and Android app that monitors credit/debit card transactions and spots suspicious activity, has been enhanced with features such as budgeting and spending...

Via Thomas Faltin, Rami Kantari
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Online Film Boutique Curates Unique High-Quality Editions: The Criterion Collection

Online Film Boutique Curates Unique High-Quality Editions: The Criterion Collection | brave new world | Scoop.it

Via Robin Good
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Robin Good's curator insight, June 4, 6:13 PM



The Criterion Collection is an online specialty shop that offers selected films that have been individually licensed, re-mastered to digital for highest quality (Blu-Ray) and bundled with unique additional materials including video interviews, uncut scenes, commentary tracks and additional features.


To give a practical example, you can find the recent Oscar winning The Great Beauty in a uniquely remastered 2K edition, bundled with:

  • New conversation between Sorrentino and Italian cultural critic Antonio Monda
  • New interview with actor Toni Servillo
  • New interview with screenwriter Umberto Contarello
  • Deleted scenes
  • Trailer
  • New English subtitle translation
  • PLUS: A booklet featuring an essay by critic Phillip Lopate


Each film release at Criterion is a true work of curation: "Each film release has a producer who oversees the entire process, from restoration to supplemental features to packaging. The producer researches available materials, conceives of original supplements, and decides which features truly add value to the appreciation of the film."


Navigation and content discovery inside the Criterion Collection is facilitated by a set of curated galleries organized around 1) top 10 titles lists, 2) authors / directors, 3) themes / topics


At Criterion, you can also create your own online collections of favourite films, by selecting and saving your preferred ones into custom lists.


Criterion is a wonderful example of how much value can be added to existing content, even where, like in a film release, you would think that nothing, beyond the packaging can be added.



Free to explore, comment and contribute to. 


Check it out now: http://www.criterion.com/ 


Explore contents: http://www.criterion.com/explore 


FAQ: http://www.criterion.com/help#q1 

 




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Egalité, valeur de la République ...sur Internet aussi ? | E-pédagogie, web2.0

c'est l'accessibilité qui est garante de l'égalité sur Internet, et il faut ensuite s'intéresser à la fracture des usages et à celle des équipements.

Via Gilles Le Page
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Gilles Le Page's curator insight, March 31, 11:20 AM

Une série de ressources (liens et documents) sur le thème de l'égalité d'accès à l'information sur le web par l'accessibilité à Internet - 

#égalité #accessibilité

Gilles Le Page's curator insight, March 31, 11:21 AM

Une série de ressources (liens et documents) sur le thème de l'égalité d'accès à l'information sur le web par l'accessibilité à Internet - 

#égalité #accessibilité

Gilles Le Page's curator insight, March 31, 11:22 AM

Une série de ressources (liens et documents) sur le thème de l'égalité d'accès à l'information sur le web par l'accessibilité à Internet - 

#égalité #accessibilité

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10 Years In Social Media, and Blogging Has Changed - Babble

10 Years In Social Media, and Blogging Has Changed - Babble | brave new world | Scoop.it

Babble 10 Years In Social Media, and Blogging Has Changed Babble They not only offered new options, they offered completely customized options that made it easy to pick and choose the content they liked and take it into their own (online) backyards...


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Change or Die

Change or Die | brave new world | Scoop.it

Changing the behavior of people isn't just the biggest challenge in health care. It's the most important challenge for businesses trying to compete in a turbulent world, saysJohn Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people."


Via David Hain, Jose Luis Yañez, Tom George
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David Hain's curator insight, April 27, 1:38 AM

The importance of framing as a trigger for behavioural change.

Tom George's curator insight, April 27, 6:26 AM

Any headline that says change or die will get my attention. Change is an important part of the equation. How will you get your organization to change for the better? Great post!

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A Social Butterfly's Guide to Social Media

A Social Butterfly's Guide to Social Media | brave new world | Scoop.it
For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections.
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Le premier smiley de l’histoire daterait de 1648 ?

Le premier smiley de l’histoire daterait de 1648 ? | brave new world | Scoop.it
Jolie découverte : selon un passionné de littérature anglaise, le premier smiley de l'histoire serait apparu dans un poème du 17èeme siècle.
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Comment Google lit vos emails pour vous proposer des publicités ciblées

Comment Google lit vos emails pour vous proposer des publicités ciblées | brave new world | Scoop.it
Afin de se protéger contre des actions en justice, Google indique clairement que vos emails sont utilisés à des fins publicitaires Lire la suite © Rédigé par, Nicolas Catard pour Be Geek le mar, 15 avr 2014 à 10h07...
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Sitedrop. Des portfolio collaboratifs avec Dropbox - Les Outils Collaboratifs

Sitedrop. Des portfolio collaboratifs avec Dropbox - Les Outils Collaboratifs | brave new world | Scoop.it

Sitedrop est un service en ligne qui permet de créer très facilement des portfolios à partir de vos fichiers présents sur Dropbox. Sitedrop a la particularité de faciliter le travail collaboratif pour tous les métiers du visuel. Graphistes, designers, photographes y trouveront un outil simple pour partager leurs créations avec leurs clients. 


Via Fidel NAVAMUEL
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Fidel NAVAMUEL's curator insight, April 9, 1:42 AM

Un execellent outil qui vient enrichir Dropbox pour vous permettre de créer des portfolios à la volée.

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Simplebooklet. Creer facilement des flipbooks et brochures en ligne - Les Outils Tice

Simplebooklet. Creer facilement des flipbooks et brochures en ligne - Les Outils Tice | brave new world | Scoop.it

Simplebooklet est un service qui vous permet de créer très facilement des flipbooks ou brochures en ligne.

Simplebooklet va vous permettre à vous et à vos élèves de créer, publier et partager facilement tout type de flyer, brochure, dépliant ou présentation en ligne sous la forme d’un flipbook.


Via Fidel NAVAMUEL
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Fidel NAVAMUEL's curator insight, April 15, 2:03 AM

Un bon outil pour c réer par exemple une version électronique d'un journal de classe.

Blandine Lécuyer's curator insight, April 15, 2:10 AM

Pour créer facilement un journal de classe par exemple.

Murielle Godement's curator insight, April 15, 3:21 AM

Pour un journal de classe ou pour publier des travaux d'élèves, à partager par mail et intégrable dans une page web ... mais payant : 10 USD l'année pour le tarif éducation.

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The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic]

The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] | brave new world | Scoop.it
The history of social media is relatively new, but when did it begin? You may be surprised to find out that it wasn’t Facebook or Twitter, two of the most (The History Of Social Media. When Did It Really Begin?

Via Rami Kantari, Louis-Bertrand Raffour
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Etta B Dickerson's curator insight, July 8, 2013 12:06 PM

Nice visual retrospective, but i would put AOL at 1991, although the parent company was founded 1983.  AOL's big push began in the mid 90s as many of us remember, along with CompuServe which actually brought the internet to the general public, followed closely by Prodigy.  Real geeks were using IRQ and BulletinBoards by the early 90s. Facebook was limited first to Harvard students (2005) and then expanded to high school students. Those of us who made facebook profiles as "mature" faces got our courage up around 2008. I had shoulder surfed my teenagers for a couple of years when i jumped in. My youngest, born 1995, was using the computer by 2 years old.

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YouTube décide de financer ses créateurs

YouTube décide de financer ses créateurs | brave new world | Scoop.it
YouTube va financer des contenus produits par ses meilleurs créateurs.
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | brave new world | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
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Caren Taubman Glasser's curator insight, July 25, 10:36 AM

Thanks @Robin Good for sharing this amazing resource. 

Caren Taubman Glasser's curator insight, July 25, 10:38 AM

Thanks @Robin Goodfor a great resource.

Christian Habermann's curator insight, August 8, 10:55 AM

Very nice!

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5 outils qui feront de vous un meilleur rédacteur web

5 outils qui feront de vous un meilleur rédacteur web | brave new world | Scoop.it
Les bons outils font les bons ouvriers, dit le célèbre proverbe.

Via Digitives, Gilles Le Page
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Gilles Le Page's curator insight, July 21, 12:41 PM

Mon avis : ce ne sont que des outils, même s'ils sont performants ; ils aident à travailler, gagnent du temps, mais n'améliorent pas la qualité de l'écriture web elle même.

Marco Bertolini's curator insight, July 21, 1:30 PM
5 outils pour vous aider dans l'écriture de votre blog (et améliorer votre productivité au passage).
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Making Sense of the Internet Through a Gallery of Maps

Making Sense of the Internet Through a Gallery of Maps | brave new world | Scoop.it

Via Robin Good
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Francisco Morfin's curator insight, June 9, 7:29 PM

Mapas sobre Internet en el mundo

Gonzalo Moreno's curator insight, June 10, 7:20 AM

40 mapas que explican INTERNET

Chulísimo!!

Mechanical Walking Space Man's curator insight, June 14, 7:27 AM

Mapping virtual experience…

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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | brave new world | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


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Darius Douglass's curator insight, April 16, 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Si vous avez des choses à cacher... Comment effacer vos recherches sur Facebook ?

Si vous avez des choses à cacher... Comment effacer vos recherches sur Facebook ? | brave new world | Scoop.it
Voici quelques conseils pour effacer toute trace de votre journal d'activités.

Via Mathieu Bruc
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Mathieu Bruc's curator insight, April 22, 6:35 AM

Il est utile de connaître l’historique de vos activités sur Facebook et de pouvoir le cas échéant les supprimer ou les rendre invisibles à vos amis...

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Comment trouver de nouveaux clients grâce à Facebook ?

Comment trouver de nouveaux clients grâce à Facebook ? | brave new world | Scoop.it
Yaël Lasry est consultante en webmarketing. Elle est l’auteure d’un blog (yaellasry.com) consacré à l’utilisation de Facebook pour les entrepreneurs contenant plus de 100 articles tutoriels et vidéos.
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Les forces du mal ?

Les forces du mal ? | brave new world | Scoop.it
Gros titre du monde ce WE : Les ordinateurs vous surveillent.
En cause : les « méchants » cookies, et la capacité des programmes de vous « tracker » sur la toile.
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5 Ways Small Businesses Can Make a Big Impact on Social Media

5 Ways Small Businesses Can Make a Big Impact on Social Media | brave new world | Scoop.it
Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it!
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Slid.es Broadcaster ses presentations - Les Outils Tice

Slid.es Broadcaster ses presentations - Les Outils Tice | brave new world | Scoop.it

Slid.es est un outil TICE qui permet de créer des slides et des présentations époustouflantes au format html5.


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Fidel NAVAMUEL's curator insight, March 28, 4:45 AM

Slid.es permet désormais de broadcaster une présentation en direct à un nombre illimité de participants.

Daniel Morgenstern's curator insight, March 29, 4:19 AM

Cet outil en ligne facilite la création de présentations en s’adossant  sur la technologie html5 qui rendra toutes vos créations parfaitement compatibles avec tous les dispositifs de consultation. (Ordinateurs, tablettes ou smartphones).

Les créateurs de cet outil génial viennent d’ajouter de nouvelles fonctions qui lui donnent un intérêt supplémentaire. Slid.es permet désormais de broadcaster une présentation en direct à un nombre illimité de participants. 

Odile Godefroy's curator insight, March 29, 1:16 PM

Simple et facile à utiliser : pas de téléchargement

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Steady Demand. Mesurer et analyser votre presence sur Google+ - Les outils de la veille

Steady Demand. Mesurer et analyser votre presence sur Google+ - Les outils de la veille | brave new world | Scoop.it

Steady Demand Pro est un outil en ligne qui permet de mesurer et d’analyser l’efficacité d’une page ou d’un profil Google+. Cet outil de veille va au-delà d’une simple analyse, et c’est un de ses principaux intérêts, Steady Demand Pro va vous aider à améliorer les performances de votre présence sur le réseau social.


Via Fidel NAVAMUEL
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Fidel NAVAMUEL's curator insight, April 14, 2:29 AM

Un bon outil pour améliorer la performance de votre présence sur le réseau social Google+

Marco Bertolini's curator insight, April 14, 2:43 AM

Steady Demand, un outil pour analyser votre présence sur Google+ !

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How to Drive More Facebook Traffic to Your Website | Social Media Examiner

How to Drive More Facebook Traffic to Your Website | Social Media Examiner | brave new world | Scoop.it
Facebook Domain Sponsored Stories: Drive traffic to your website, increase your reach and traffic, and promote user interaction with your website.

Via Debra Askanase, Norman Reiss, Louis-Bertrand Raffour
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Debra Askanase's curator insight, June 28, 2013 8:15 AM

Learn about Domain Sponsored Stories in Facebook Advertising. That is when Facebook promotes actions a fan has taken by sharing something from your website.