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Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide. To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random. But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers. Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website). Read more: http://on.mash.to/Ke9Bil
Via Martin Gysler
Hey there! My name’s Ryan and I am another new member to the SEER team. I’ve learned so much since starting at SEER but I thought for my first blog post I would cover something I have some background in, WordPress. I am helping to set up SEER’s upcoming blog on SEO for college students and I thought I would share the checklist I go through every time I start a new site on WordPress. If anyone’s New Years resolution was to finally start blogging then hopefully this post will give you a few ideas and tips or possibly save you a headache down the road. The great thing about WordPress is that it really does simplify every step of creating and running a site. I was in a meeting with SEER’s developer Chris Le and half the time I thought he was speaking a foreign language when talking about advanced site design. I know some coding basics but thanks to WordPress and the plug-ins and themes created around it I’ve built more than a dozen sites ranging from your basic blog all the way to e-commerce and password protected membership sites. Read more: http://www.seerinteractive.com/blog/10-steps-to-creating-a-wordpress-blog?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seerinteractive%2FdndP+%28Seer+Interactive+-+SEM%2FSEO+Blog%29
Via Martin Gysler
Here's a comparison of the prices, functionality and usability of the top tools for adding miniature applications to Facebook pages. With such a great variety of Facebook page applications out there, it’s become even harder to find a suitable application that matches your business or personal goals. Here’s a look at seven popular tools for adding miniature applications, or tabs, to pages on the social network. - Static HTML - TabFusion - TabSite - WelcomeTab - IWipa - Lujure - PageModo...
Via Martin Gysler
Creating a social media marketing strategy for a blog or a business can be simple or it can be complex. A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them. A social media marketing strategy can be three simple steps. 1. See – What is today’s situation 2. Think – Define goals and objectives 3. Draw – Map a route to achieving the goals Using these elements as a template maybe all you need to to create a social media marketing strategy...
Via Martin Gysler
There's so many things to consider when creating a page on Facebook that it's easy to overlook something. But we've got just the thing to help you stay on top of it all: A checklist. Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.
Via Martin Gysler
A definitive list of over 400 social media and social networking sites. Giant list of social media and networking sites by category that’s constantly updated. You got to see it to believe it.
Via Martin Gysler
As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore? Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media.
Via Martin Gysler
Have you created a Fan Page, but now you’re wondering – “How Do I Get People to ‘Like’ my Page? If so, you’re not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans. Create A Customized Welcome Page – Creating a Customized Welcome Page is an excellent way to increase your number of fans. Statistics show that it will help you turn 72% of your visitors into fans. To create a custom page, you can use the Facebook application, Static HTML iframe tabs...
Via Martin Gysler
Keep track of your business, personal name, industry news and more. Here's how... One of the most useful services released by Google in recent years is its powerful Google Alerts (http://Google.com/alerts). This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more. Here are 10 ways to leverage Google Alerts for your business...
Via Martin Gysler
As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore? Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media.
Via Martin Gysler
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Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012. As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology. Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices. To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few. Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/
Via Martin Gysler
The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration...
Via Martin Gysler
Serious writers, who have experienced some level of success, when probed, will reveal that they have done their homework. They continuously read various magazines and blogs for authors, not just to help them improve their writing, but to ensure that they stay on top of the latest developments and opportunities. Many of the opportunities that I’ve snagged were discovered only as a result of reading and interacting with others on various blogs. These are opportunities I never would’ve found, otherwise...
Via Martin Gysler
Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high. The fundamental path to succeeding with social media is to consistently contribute meaningfully—engaging with you should make the lives of those engaging more meaningful. The bonus would be to achieve this without adding costs to the others. As you think through your social media strategy, here are seven unwritten rules of social media...
Via Martin Gysler
One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb. Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now. The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads. When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...
Via Martin Gysler
There are a lot of rumors around the “blogo-twitter-sphere” about the changes fan pages may face when Facebook makes updates to the platform, once again. A few weeks ago, when Mark Zuckerberg made his infamous speech about the new changes, we were told “Spotific, frictionless, serendipitous” changes are around the corner. Users with technical courage followed the hack instructions on Techcrunch and updated their profiles to the new format. The new format for users was said to take about a week until everyone was to be updated, but we are still waiting. Does this mean that fan pages will take longer to update? Or will this change hit out of nowhere, like the last time everyone flipped out about the new fan pages?
Via Martin Gysler
A comprehensive guide to terms you may encounter in social media. The Top 100 words & phrases in the social media dictionary The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you...
Via Martin Gysler
Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers. Content means value, and you always want to provide your readers with a great deal of value. I would recommend that you focus your blog around a topic in which you are passionately interested. The huge advantage of basing your blog around your passions is that it will be fun and exciting everyday. Remember – when you do what you’re passionate about, it never feels like work. However, many people often wonder – “How do I keep coming up with content?”...
Via Martin Gysler
Many of us actively use sites such as Twitter and Facebook to promote businesses. And those of us who want to connect with more business-related contacts may turn to sites like LinkedIn to develop relationships with people we have worked with or may want to work with. But not every site is oriented toward the business world and its needs. There are a growing number of social networking sites specifically focused on business users and meeting their needs. Here is a list of 36 additional leading social networking sites for business professionals and entrepreneurs including startups that are worth a look. This list is current as of October 2011, and will likely remain very fluid in the future.
Via Martin Gysler
As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore? Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media.
Via Martin Gysler
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Intéressant...Un nouveau levier ? Ca rappelle l'initiative suisse, avec son "dernier hôtel sans réseau..."