I selected this video by Simon Sinek because he always inspires me and this talk is now exception. Today more than ever before, social networks - [social business] has given us the opportunity to support each other and do business in exciting new ways.
It got me thinking about the power of communities and what they can do together and the importance of businesses to find, connect and support those communities who resonate with their brand promise.
He talks about trust and the importance of being authentic as individuals and organizations to be transparent, honest, generous and consistent through all of our actions.. He wrote a book called "It Starts With Why" [people don't buy what you do, they buy WHY you do it], which I highly recommend.
"If you inspire people, more people will inspire you"
"Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers"
Here's what caught my attention:
**When we are authentic as individuals and businesses, every decision we make is a communication to others who will immediately be drawn to us.
**Trust and common beliefs are the ingredients that make up great communities, brand advocates and word of mouth.
As a Business:
**People make purchasing decisions based on recommendations from their trusted friends, they want to buy your products and services because you have clearly communicated to them that you care about their needs, you have listened and you are there to provide solutions
**When we have clearly stated who we are and what we believe through our actions, others who share those beliefs are attracted to us. We then come together to form a trusted community based on these core values
**Think about the power of being in a community that builds trust through common beliefs and the impact this group can make on us as individuals as well as out in the world.
**Think about the fulfillment of doing something for others without wanting anything in return
**Think about the richest day you’ve had as a business or as an individual, was it about money or was it about helping others in some way. When you have your priorities straight, you reap human satisfaction and financial rewards always follow.
Selected by Jan Gordon covering "Exploring Change Through Ongoing Discussions"
See Vimeo here: [http://vimeo.com/26774102]