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nouveaux outils,nouveaux continents un monde meilleur à construire
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | brave new world | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


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Content Curation Tools: 5 Different Approaches

Content Curation Tools: 5 Different Approaches | brave new world | Scoop.it

According to the Romain Goday, there are five distinct approaches to content curation. They are: 

 

1. The Expert Approach: Curators
A way to obtain relevant information with a reduced level of effort is to rely on experts. 

 

2. The Crowd Approach: Popularity
Most content curation tools use a series of algorithms to determine which content is popular and make it more visible to users. 

 

3. The User Behavior Approach: Personalization
Content personalization involves using technology to accommodate the different information needs between individuals. It surfaces content that is assumed to be more relevant for a specific user. 

 

4. The Relationships Approach: Social Graph

The social graph is an increasingly used approach to curate information. 

 

5. The Patterns Approach: Emergence
This approach consists of representing the emergence of content over the Web.

 

And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.

 

He concludes with a simple but insightful point:

 "Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users. 

Tools cannot effectively understand the context of the user.

So the challenge is to reduce the noise without filtering information that could be valuable for the user.

 

[read full article http://j.mp/tY3yYX]


Via Robin Good, Giuseppe Mauriello, Martin Gysler
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janlgordon's comment, December 8, 2011 1:27 AM
This is a great piece Robin!
Martin Gysler's comment, December 8, 2011 4:09 AM
A great post!
Giuseppe Mauriello's comment, December 8, 2011 4:11 AM
thank you Martin!
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7 Killer Apps For Building Custom Tabs On Facebook

7 Killer Apps For Building Custom Tabs On Facebook | brave new world | Scoop.it
Here's a comparison of the prices, functionality and usability of the top tools for adding miniature applications to Facebook pages.

 

With such a great variety of Facebook page applications out there, it’s become even harder to find a suitable application that matches your business or personal goals.

 

Here’s a look at seven popular tools for adding miniature applications, or tabs, to pages on the social network.

 

- Static HTML

- TabFusion

- TabSite

- WelcomeTab

- IWipa

- Lujure

- PageModo...


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Natural Evolution of a Web Community (& how to beat it)

Natural Evolution of a Web Community (& how to beat it) | brave new world | Scoop.it
The typical evolution of a Web community looks and sounds a little something like this:

 

Stage 1: I love dogs! OMG, do I love dogs! If only there was a Web community to connect with others who love dogs.

Stage 2: Must. Get. Word out about my new dog community. Must host many constructive/ intelligent conversations, unlike those OTHER sites about dogs where users just howl and whine. We will be different. TELL YOUR FRIENDS! Send everyone!
Stage 3: Dude, people are joining! Operation: Let’s Talk About Dogs is becoming a success! I am so smart! Floodgates open!
Stage 4: People really are talking about dogs! They love dogs! They love my site! Community rules!
Stage 5: People are talking about EVERYTHING, not just dogs! YEY! Harmony! Bliss! UNICORN FAIRY!...

 

Don’t let the Internet win...


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The Complete Bloggers Guide to Facebook Marketing

The Complete Bloggers Guide to Facebook Marketing | brave new world | Scoop.it

One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb.


Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now.

 

The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads.

 

When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...


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Martin Gysler's comment, December 6, 2011 1:42 PM
It's done, I subscribed as "martingysler". I have not set the connections yet, but I'll do it soon. Cheers and thanks for the advice.
manju chandra's comment, December 7, 2011 1:33 AM
Facebook is the best top one Social networking site .............
Martin Gysler's comment, December 7, 2011 8:13 AM
Yes, manju, you're probably right :)
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9 Facebook Marketing Strategies to Build Super Fans | Social Media Examiner

9 Facebook Marketing Strategies to Build Super Fans | Social Media Examiner | brave new world | Scoop.it

Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

 

So how do you move a Potential Fan all the way up the ranks to Super Fan?

For starters, it takes time. Facebook success rarely happens overnight and unless you are a huge brand like Zappos or Target, patience, persistence, and hustle are all required to create a successful Facebook page.

 

There are also specific actions you can take to create a thriving Facebook page full of Super Fans.

The following nine core strategies will help you streamline your Facebook activity and turn your Facebook page into a success story....

[read full article http://j.mp/nTGa7j]


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The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | brave new world | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.

 

As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.

 

Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.

 

To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.

 

Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/


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Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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The State of Social Marketing 2011 – 2012 - Brian Solis

The State of Social Marketing 2011 – 2012 - Brian Solis | brave new world | Scoop.it

The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here.


At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration...


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10 Steps to a Successful Social Media Marketing Strategy

10 Steps to a Successful Social Media Marketing Strategy | brave new world | Scoop.it

Creating a social media marketing strategy for a blog or a business can be simple or it can be complex.

 

A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them.

 

A social media marketing strategy can be three simple steps.

 

1. See – What is today’s situation
2. Think – Define goals and objectives
3. Draw – Map a route to achieving the goals

 

Using these elements as a template maybe all you need to to create a social media marketing strategy...


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7 Unwritten Rules Of Social Media

7 Unwritten Rules Of Social Media | brave new world | Scoop.it

Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high.

 

The fundamental path to succeeding with social media is to consistently contribute meaningfully—engaging with you should make the lives of those engaging more meaningful. The bonus would be to achieve this without adding costs to the others.

As you think through your social media strategy, here are seven unwritten rules of social media...


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how to use google alerts - 10 Ways to Use Google Alerts for Business and Social Media (Plus Tips for Improving Search Results)

how to use google alerts - 10 Ways to Use Google Alerts for Business and Social Media (Plus Tips for Improving Search Results) | brave new world | Scoop.it
Keep track of your business, personal name, industry news and more. Here's how...

 

One of the most useful services released by Google in recent years is its powerful Google Alerts (http://Google.com/alerts). This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more.


Here are 10 ways to leverage Google Alerts for your business...


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Direct Sellers: The Social Seller

Direct Sellers: The Social Seller | brave new world | Scoop.it

The direct selling model has been around for more than 150 years, and it continues to be an effective model for getting sales and obtaining profit. It is basically the original social networking business, since it is driven by word of mouth marketing, through the relationships and trust that people form with each other.
Though the main tools of the direct selling trade are basically the people themselves, the technology of today has definitely changed the way people form connections with other people. In the past, direct sellers were limited to physical locations. They literally had to go door-to-door, organize a party in their house, or conduct a meeting at a restaurant or local café.


Nowadays, technology has made it possible for direct sellers to conduct their business anywhere. They can now reach hundreds of people with just one click, and they don’t have to be physically next to the other person to interact with him and talk about the benefits of a product they’re selling...


Via Daniel J Smith, Martin Gysler
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