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Brand tribes
Bonded loyalty, emotional attachment and tribal rituals
Curated by Pasi Tuominen
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Nokia's Lumia brand strategy for the US | asymco

Nokia's Lumia brand strategy for the US | asymco | Brand tribes | Scoop.it
As the market in the US transitions from competition against non-consumption to competition among rival platforms, the Lumia brand is being forced into targeting smartphone “switchers” rather than smartphone “adopters”.
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Guidelines for Running a Successful Competitor Brand Name Campaign | jhWebWorks | Columbus Ohio Web Design, Development, SEO, Social Media

Guidelines for Running a Successful Competitor Brand Name Campaign | jhWebWorks | Columbus Ohio Web Design, Development, SEO, Social Media | Brand tribes | Scoop.it
Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy.
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Build trust online because “reputation is your most valuable asset ...

Build trust online because “reputation is your most valuable asset ... | Brand tribes | Scoop.it
In one of the most engaging and, from a sales training perspective, thought-provoking presentations I've seen on Ted Talks, social innovator Rachel Botsman explained that “reputation is your most valuable asset” and the rise ...
Via Thomas McClintock, Geoff Farnsworth
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BDO Rewards recognized by int'l loyalty industry - Inquirer.net

BDO Rewards recognized by int'l loyalty industry - Inquirer.net | Brand tribes | Scoop.it
BDO Rewards recognized by int'l loyalty industryInquirer.netBDO Unibank, Inc.'s (BDO) loyalty program—BDO Rewards—was recognized in the recently concluded 3rd Annual Colloquy Loyalty Awards held in California, USA.
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