As long as people can see the difference between a brand and a human vision, brand storytelling will always play second fiddle to real human stories. Which isn’t necessarily a bad thing.
There’s a large movement currently for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog.
There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below....
You think you're being all clever and original with your brand storytelling. In fact, you're not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising Week panel hosted by TBWA suggested on Wednesday.
From Robin Good's insight: "Twitter has just announced the availability of a new feature that will be gradually rolled out to all Twitter users and which allows you to create custom curated Twitter channels on any topic you want.
To start using immediately Twitter Timelines what you need to do is to head over to https://tweetdeck.twitter.com/ and to register yourself for the free web app owned by Twitter."
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute: "Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources; 2. Prominently link to the original source; 3. Avoid “nofollow” links; 4. Quote sparingly; 5. Insert your own point of view; 6. Fill in the gaps; 7. Use thumbnail images; 8. Give readers the option to close an iFrame or share bar; 9. Add a new title; 10. Claim Google authorship, as appropriate..."
As the "It" social network of 2012, Pinterest has gained over 10 million users in just over 2 years. Major brands are seriously looking to Pinterest to drive more traffic and increase sales.
Did you know:
• Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic? (Experian) • 80% of Pinterest users are female? (comScore) • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter? (Wayfair)
Uberflip have released this Infographic about the rise of content curation as a content marketing strategy, showing that curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.
Key Takeaways: - Creating original content is the biggest obstacle for 73% of content marketers. - 75% of marketers cannot justify spending the time needed to create original content for their audience. - There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways. - 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility
Humans have shared beloved stories since the dawn of our existence. The ancient tradition of storytelling serves to remind us of who we are, and how we relate to each other within the structures of our organizations, our village, our culture and our world at large. And brands are no different.
"SpecificFeeds is a free web app which allows you to provide the opportunity to your RSS readers to subscribe only to the type of news and stories they are interested into by allowing them to select tags, keywords and authors they want to read about..."
Are you struggling with developing your 2014 content marketing strategy? Are you re-evaluating your 2013 content marketing plan and wondering where you can make improvements? Designing and implementing an effective content strategy will help marketers get more from their content marketing efforts. Marketers will successfully expand their read and broadcast their brand’s content through numerous digital channels. The following tips will help content marketers develop a 2014 content marketing plan that will plug all those holes in last year’s strategy.
Generate Content Your Customers Care About
Creating content your customers actually care about is the key to driving engagement with that content. To increase engagement with your content, marketers must learn more about their customers: who they are, what they want and why they buy products and services from your company. The more you know about your customers, the more effective your marketing message becomes. Tools like Compete and Quantcast help marketers research consumer behavior, and Appinions helps marketers “identify prominent themes and influencer opinions that inform and define content.” With these tools, marketers can gather valuable data that will prove extremely useful for developing an effective content marketing strategy.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.