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Emerging Thought Leaders: Kristi Hansen

Emerging Thought Leaders: Kristi Hansen | Brand Storytelling | Scoop.it

Curated blog posts on Emerging Media by Kristi Hansen. Read more from Kristi's blog:www.kristinhansen.com

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Why the Human Story Will Always Beat Brand Storytelling | Danny Brown

Why the Human Story Will Always Beat Brand Storytelling | Danny Brown | Brand Storytelling | Scoop.it

As long as people can see the difference between a brand and a human vision, brand storytelling will always play second fiddle to real human stories. Which isn’t necessarily a bad thing.

 

There’s a large movement currently for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog.

 

There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 20, 2014 12:11 PM

Danny Brown talks about storytelling and business.

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7 Basic Types of Stories: Which One Is Your Brand Telling?

7 Basic Types of Stories: Which One Is Your Brand Telling? | Brand Storytelling | Scoop.it
You think you're being all clever and original with your brand storytelling. In fact, you're not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising Week panel hosted by TBWA suggested on Wednesday.
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50 Brands With Amazing Brand Stories

50 Brands With Amazing Brand Stories | Brand Storytelling | Scoop.it
Welcome back to the countdown of 50 Brands With Amazing Brand Stories. I've shared some of my favourite stories so far, but now it gets down to the nitty-gritty as we delve into the top 20.
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Harriet Smythe's curator insight, April 25, 2014 12:23 AM

This is very interesting, similar to something I have posted before but different brands, each week posting another 10 - this is the top 10-20. Each of the brands are very different in what they are marketing and have found ways of identifying incredibly important things such as the need, feel, and brand story. My favourite from this list is innocent - a UK drink company who pride themselves on sustainability and this shows through on their very cool website (I hadn't heard of them until i read this article). Very clever execution of IMC for all of these brands.

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Harvard Business School’s Content Strategy Is All About Storytelling

Harvard Business School’s Content Strategy Is All About Storytelling | Brand Storytelling | Scoop.it
We spoke with Brian Kenny, chief marketing and communications officer at HBS, to find out how one of America's most prestigious MBA programs manages content.
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Infographic: Why visual content is better than text

Infographic: Why visual content is better than text | Brand Storytelling | Scoop.it
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.
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Harriet Smythe's curator insight, April 25, 2014 12:33 AM

I knew that pictures and visuals were important, but i didn't realise they were to this extent. It makes sense that people are less likely to read a large block of text - i know i wouldn't. I ignored the text at the top of the article and looked at the pretty picture first - this is something that evidently almost everyone would do. As 94% of content with visuals gets more views, and that people retain only 20% of what they read vs 80% they see and 10% they hear - these are some of the awesome facts that can be found within this article. 

Beatriz Gorrez's curator insight, May 11, 2014 5:08 AM

I remember when I was a kid, I would always remember the books with the more pictures rather the one with just all words. Why? Simply because I remembered pictures better than words and with the pictures, I can retell the story. I believe the same goes for marketing products. Having more visuals than text appeals more to the public because they won't have to go through the hassle of reading a bunch of words all crammed into a certain space. "A picture is worth a thousand words" this indeed is true, with just a simple picture, brands can show the public what they are marketing. An image and a small amount of words is all an ad needs to get the image engraved into the publics mind. 

Holly Knowles's curator insight, May 16, 2014 1:43 AM

With the attention span of readers in decline, when it comes to a content marketing strategy it can be better to use visuals to convey a message or a combination with visuals. This infographic proves just how important visuals are and how they can be better at getting a message across rather than traditional text.

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How to Write Brand Stories that Build Emotional Connections

How to Write Brand Stories that Build Emotional Connections | Brand Storytelling | Scoop.it
Learn the four key steps used by the world's most powerful brands to writing brand stories that evoke emotions and build brand trust.
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The Four Commandments of Storytelling

The Four Commandments of Storytelling | Brand Storytelling | Scoop.it
Wherever we may be (at home, in the office, with our friends or colleagues), we always tell stories no matter how simple or complicated. But if we want to create a big impact to our audience, here ...

Via Rob Marsh
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Twitter Launches Custom Timelines Feature To Curate Specific Topic Or Event

Twitter Launches Custom Timelines Feature To Curate Specific Topic Or Event | Brand Storytelling | Scoop.it

From Robin Good's insight:
"Twitter has just announced the availability of a new feature that will be gradually rolled out to all Twitter users and which allows you to create custom curated Twitter channels on any topic you want.

To start using immediately Twitter Timelines what you need to do is to head over to https://tweetdeck.twitter.com/ and to register yourself for the free web app owned by Twitter."

Read full Robin Good's insight below.

Try it out now: https://tweetdeck.twitter.com

Check also: https://blog.twitter.com/2013/custom-timelines-in-tweetdeck


Via Robin Good, Giuseppe Mauriello
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Stephen Dale's curator insight, November 14, 2013 12:47 PM

Hoping this facility will soon be available to use on aggregators other than Tweetdeck (which I don't use).  Looks useful, particularly for themed storytelling. #socmed #curation

Elsie Whitelock's curator insight, November 17, 2013 10:28 AM

Ise Tweetdeck? Then this is for you.

Dean Mantz's curator insight, January 1, 2014 12:40 PM

I realize this is old news but it is still relevant and new to a large number of teachers and pre-service students.

 

I would also recommend folks to follow Robin Good's scoop.it site for a vast array of curation tools and resources. 

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Content Curation: 10 Tips To Help You Curate Ethically

Content Curation: 10 Tips To Help You Curate Ethically | Brand Storytelling | Scoop.it

Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute:
"Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws.
Here’s our 10-step checklist to help you curate ethically and effectively.

1. Draw from a variety of sources;
2. Prominently link to the original source;
3. Avoid “nofollow” links;
4. Quote sparingly;
5. Insert your own point of view;
6. Fill in the gaps;
7. Use thumbnail images;
8. Give readers the option to close an iFrame or share bar;
9. Add a new title;
10. Claim Google authorship, as appropriate..."

Each step is analyzed with more information. Read full original article here:
http://contentmarketinginstitute.com/2013/11/ethical-content-curation-checklist

 


Via Giuseppe Mauriello
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Michelle Gilstrap's curator insight, January 5, 2014 3:18 PM

Excellent steps to look at how you are doing Content Curation.

Ivon Prefontaine's curator insight, January 8, 2014 7:35 PM

This is interesting and worth having.

John Thomas's curator insight, February 5, 2014 7:32 AM

Content Curation: 10 Tips To Help You Curate Ethically

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What Are We Pinning? [Infographic]

What Are We Pinning? [Infographic] | Brand Storytelling | Scoop.it

As the "It" social network of 2012, Pinterest has gained over 10 million users in just over 2 years. Major brands are seriously looking to Pinterest to drive more traffic and increase sales.

 

Did you know:


• Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic? (Experian)
• 80% of Pinterest users are female? (comScore)
• Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter? (Wayfair) 

 

by Search Engine People Inc

 

 


Via John van den Brink, TechWombat
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Using Curation To Create The Perfect Content Marketing Mix

Using Curation To Create The Perfect Content Marketing Mix | Brand Storytelling | Scoop.it

 Uberflip have released this Infographic about the rise of content curation as a content marketing strategy, showing that curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

 

By Uberflip. http://bit.ly/OIRu2q

Source. http://bit.ly/Q0zGRB


Via maxOz
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malek's comment, August 29, 2012 9:16 AM
I like the recipe: a down-to-earth tool to spice up curation, good one
maxOz's comment, August 29, 2012 9:17 AM
Well said Malek, Thank You for sharing xxx
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Creative Content: Telling Your Brand Story Online

Creative Content: Telling Your Brand Story Online | Brand Storytelling | Scoop.it
Here are some examples and tips on how creative content can tell your brand story online, with examples from Cornett and Southern Comfort
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Crap: The Content Marketing Deluge.

Crap: The Content Marketing Deluge. | Brand Storytelling | Scoop.it
IMCyclopedia.com's insight:

A slideshow by @venturepar, on how content marketing has become its own worst enemy, and how building a great content brand will help you break through all the online clutter.

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4 Brands That Know How to Tell a Story

4 Brands That Know How to Tell a Story | Brand Storytelling | Scoop.it
What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. But for many successful companies, it’s thei...
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Branding Strategy Insider | The Brand Storytelling Workshop

Branding Strategy Insider | The Brand Storytelling Workshop | Brand Storytelling | Scoop.it
IMCyclopedia.com's insight:

Humans have shared beloved stories since the dawn of our existence. The ancient tradition of storytelling serves to remind us of who we are, and how we relate to each other within the structures of our organizations, our village, our culture and our world at large. And brands are no different.

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Brand Storytelling: Evolving beyond Information to Purpose | THE SOCIAL CMO Blog

Brand Storytelling: Evolving beyond Information to Purpose | THE SOCIAL CMO Blog | Brand Storytelling | Scoop.it
THEME #6 OF POST SERIES ON HUMANIZING BRAND STORYTELLING
This post series has so far explored five different ways in which brand stories have evolved in recent years to become more humanized and
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5 Secrets to Use Storytelling for Brand Marketing Success

5 Secrets to Use Storytelling for Brand Marketing Success | Brand Storytelling | Scoop.it
Learn the five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers.
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Omar Kattan's curator insight, April 18, 2014 12:38 PM

A must read, highlights 5 essential guidelines for effective brand storytelling.  Especially relevant for b2b marketers.

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Brand Storytelling Becomes a Booming Business

Brand Storytelling Becomes a Booming Business | Brand Storytelling | Scoop.it
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
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Turn Your Brand Story Into an Epic Narrative | The Agency Post

Turn Your Brand Story Into an Epic Narrative | The Agency Post | Brand Storytelling | Scoop.it
Use your brand's story to distinguish it from others by creating an epic narrative around your brand.

Via Rob Marsh
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SpecificFeeds Delivers a Customized Version of Your RSS Feeds

From Robin Good's insight:

"SpecificFeeds is a free web app which allows you to provide the opportunity to your RSS readers to subscribe only to the type of news and stories they are interested into by allowing them to select tags, keywords and authors they want to read about..."

 

Read full Robin Good's insight below.

 

Try it out now: http://www.specificfeeds.com

 


Via Robin Good, Giuseppe Mauriello
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malek's curator insight, November 17, 2013 5:56 PM

Worth a try, easy to customize was my first impression

Stephen Dale's curator insight, November 18, 2013 9:11 AM

A useful app for syndicating RSS content using tags, author or keywords. Fills a gap in the market for this type of functionality (not available in Feedburner) and nice to see that some people still see RSS as a viable means of consuming information. 

Adam Donkus's curator insight, November 18, 2013 1:01 PM

Cool app

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Content Marketing Tools and Tips for 2014 - Business 2 Community

Content Marketing Tools and Tips for 2014 - Business 2 Community | Brand Storytelling | Scoop.it

Are you struggling with developing your 2014 content marketing strategy?  Are you re-evaluating your 2013 content marketing plan and wondering where you can make improvements?  Designing and implementing an effective content strategy will help marketers get more from their content marketing efforts.   Marketers will successfully expand their read and broadcast their brand’s content through numerous digital channels.  The following tips will help content marketers develop a 2014 content marketing plan that will plug all those holes in last year’s strategy.

 

Generate Content Your Customers Care About  

 

Creating content your customers actually care about is the key to driving engagement with that content.  To increase engagement with your content, marketers must learn more about their customers:  who they are, what they want and why they buy products and services from your company.  The more you know about your customers, the more effective your marketing message becomes. Tools like Compete and Quantcast help marketers research consumer behavior, and Appinions helps marketers “identify prominent themes and influencer opinions that inform and define content.”  With these tools, marketers can gather valuable data that will prove extremely useful for developing an effective content marketing strategy.




Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 7, 2013 1:24 PM

This article presents some very useful ideas about measuring #contentmarketing and conducting a content marketing #audit.

Nicholas Evangelisti's curator insight, December 8, 2013 12:36 PM

Generate Content Your Customers Care About  

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How to Create an Awesome Infographic

How to Create an Awesome Infographic | Brand Storytelling | Scoop.it
There's no better way to show companies how to create an engaging infographic than through outlined steps in the form of an infographic.

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