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Brands, trends & insights - Get more on www.brandsight.fr
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These are the 10 breakthrough technologies you need to know about right now

These are the 10 breakthrough technologies you need to know about right now | BrandSight | Scoop.it
These technologies all have staying power. They will affect the economy and our politics, improve medicine, or influence our culture. Some are unfolding now; others will take a decade or more to develop. But you should know about all of them right now.
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Starbucks se lance dans le brand content

Starbucks se lance dans le brand content | BrandSight | Scoop.it
Pour sa première campagne de contenus originaux, la marque vise à nous redonner de l’optimisme en jouant sur la beauté de l’engagement citoyen.
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Mapping rénové des profils consommateurs

Mapping rénové des profils consommateurs | BrandSight | Scoop.it
Typologie consommateurs en 5 agrégats. Un oeil neuf sur les comportements et les processus d'achat des cibles de consommation
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Coca-Cola crashes out of world's top 10 brands

Coca-Cola crashes out of world's top 10 brands | BrandSight | Scoop.it
chart created using amCharts live editor
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Apple lance sa nouvelle génération d’Apple Store à San Francisco

Apple lance sa nouvelle génération d’Apple Store à San Francisco | BrandSight | Scoop.it
AltaviaWatch is Altavia's selection of the most significant innovations in retail, updated by the central team in charge of market intelligence with the contributions of all our local business units worldwide.
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What Twitter's evolved character count means for brands and agencies

What Twitter's evolved character count means for brands and agencies | BrandSight | Scoop.it
Twitter is reportedly excluding images and URLs from its 140-character limit, making it easier for users to post longer updates with multimedia.
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Le futur de l’alimentation en 5 tendances

Le futur de l’alimentation en 5 tendances | BrandSight | Scoop.it
Les questions sanitaires et environnementales, parce qu’elles sont à la fois une nécessité et que les citoyens-consommateurs y sont de plus en plus sensibles, revisitent nos pratiques de consommation et habitudes alimentaires. Retour sur cinq tendances qu
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Un shop (presque) entièrement géré par des robots

Un shop (presque) entièrement géré par des robots | BrandSight | Scoop.it
Une dizaine d’androïdes qui informent, promeuvent et vendent smartphones et abonnements: à Tokyo, un pop-up store f
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Grenoble vient d’inventer les distributeurs à histoires

Grenoble vient d’inventer les distributeurs à histoires | BrandSight | Scoop.it
Implantée en Isère mais promise à un bel essaimage, la maison Short Edition a installé de petites bornes en ville q
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Les livres, des armes pour affronter la dureté du réel

Les livres, des armes pour affronter la dureté du réel | BrandSight | Scoop.it
Outre un plaisir esthétique, le lecteur cherche des émotions dans les livres. Une dimension que les enseignants, les critiques, et les chercheurs ont tendance à délaisser, déplore la professeure de littérature Hélène Merlin-Kajman.
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Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly

Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly | BrandSight | Scoop.it
Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly, A brand purpose is for life, and not just for Christmas, according to P&G's brand director for Northern Europe, Roisin Donnelly. | Marketing Magazine
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Op-Ed | Why Retail Is Getting 'Experience' Wrong

Op-Ed | Why Retail Is Getting 'Experience' Wrong | BrandSight | Scoop.it
Most customer experience design is just fresh icing on the same stale cake, argues Doug Stephens, founder of Retail Prophet.
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User experience will become more essential than ever in 2017

User experience will become more essential than ever in 2017 | BrandSight | Scoop.it
No longer restricted to just what is on-screen, UX will become central to creating a seamless customer experience across digital and physical platforms.
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From Ikea, 7 Key Insights On The Future Of Home

From Ikea, 7 Key Insights On The Future Of Home | BrandSight | Scoop.it
Ikea interviewed 12,000 people to find out what home means to them. The big priorities? Good Wi-Fi and alone time.
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Le consommateur a toujours besoin de l'humain, même à l'heure du digital !

Le consommateur a toujours besoin de l'humain, même à l'heure du digital ! | BrandSight | Scoop.it
La digitalisation des points de vente et des marques s'est-elle faite au détriment du contact humain ? C'est le risque souligné par Accenture Strategy, s'appuyant sur son étude consacrée à la place de l'interaction humaine dans la stratégie client.
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Le futur de la beauté en 5 tendances

Le futur de la beauté en 5 tendances | BrandSight | Scoop.it
L'évolution des mentalités et les progrès technologiques influencent fortement la perception de la beauté et des standards associés, tout comme ils bouleversent nos pratiques de consommation. Le bureau de tendances et prospective, Vitamin, revient sur cin
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Baptiser sa société, une étape décisive

Baptiser sa société, une étape décisive | BrandSight | Scoop.it
Le choix du nom peut jouer un rôle très important dans la réussite d'une entreprise. Conseils d'experts et écueils à éviter.
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Où en sont les comportements, la consommation et l'état d'esprit des Français

Où en sont les comportements, la consommation et l'état d'esprit des Français | BrandSight | Scoop.it
Plus le temps d’attendre. Ras le bol des promesses. Faut que ça bouge pour les Français. Le phénomène n’est pas nouveau mais il s’accélère, selon la 9ème édition du cahier « Tendances » du Groupe M6 Publicité qui analyse les principales évolutions marketi
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The five biggest challenges for marketers in 2016

The five biggest challenges for marketers in 2016 | BrandSight | Scoop.it
The five biggest challenges for marketers in 2016, As part of the Marketing Society's 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year. | Marketing Magazine
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Samsung has a new flagship store where you can't buy anything

Samsung has a new flagship store where you can't buy anything | BrandSight | Scoop.it
Many people like to do their shopping online, but there's something to be said for going to a brick-and-mortar location and actually seeing something before you...
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15 Lessons Of Innovation For 2016

15 Lessons Of Innovation For 2016 | BrandSight | Scoop.it
What we learned this year while building our list of the best and brightest.
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10 reasons why Snapchat is the platform du jour for brands

10 reasons why Snapchat is the platform du jour for brands | BrandSight | Scoop.it
10 reasons why Snapchat is the platform du jour for brands, Snapchat is all the rage for brands looking for new ways to reach young consumers on social media. But why? | Marketing Magazine
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