Design, Service & Utility
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Grush Gaming Toothbrush

Social teeth cleaning
The Grush Gaming Toothbrush. It’s a smart toothbrush that turns cleaning your teeth into a game via a smartphone app. The accelerometer in your toothbrush tells you where you’ve missed a bit, but it also allows you to play a Temple Run-type game as you brush. This is meant to be an incentive for kids to spend more time on their pearly whites whilst also being a social game for families. It might just work…

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Ralph Lauren - The Polo Tech Shirt that tracks workout data

We are proud to be the first luxury lifestyle brand to offer apparel that tracks and streams real-time workout data directly to your smartphone or tablet. #P...
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Starbucks starts rolling out wireless phone chargers nationwide

Starbucks starts rolling out wireless phone chargers nationwide | Design, Service & Utility | Scoop.it

"Starbucks plans to install Powermat's wireless charging stations at its coffee stores across the US."

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Case Start/Stop Volkswagen by AlmapBBDO

Volkswagen anticipates the Start-Stop technology with an app created by AlmapBBDO. To explain how the resource that turns the car motor off during stops works, the user will be able to control

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Give your calories - How Photographing Your Food Can Help Fight World Hunger

Give your calories - How Photographing Your Food Can Help Fight World Hunger | Design, Service & Utility | Scoop.it
The Give Your Calories app helps you take a little guilt out of guilty-pleasure foods, by letting you offset those high calories through a charity donation.
Samuel Grinfeder's insight:

Give Your Calories is an app developed for Action Against Hunger in the USA, with it you take pictures of your food, convert what the app sees into calories and then into a monetary value, which the user then has the choice to donate instantly to the charity. The prototype has become a successful product that is now open to other organisations and countries that are pro-actively engaged in the fight against world hunger.

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Helly Hansen - First Tracks alarm app

Helly Hansen - First Tracks alarm app | Design, Service & Utility | Scoop.it

An alarm clock that wakes you up earlier if it snows during the night. Get it here: http://www.hellyhansen.com/firsttracks/

Samuel Grinfeder's insight:

Alarm clock app checking all night long for weather reports of powder - if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up.

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IKEA Creates Craigslist Platform To Help Customers Sell Old Pieces

IKEA Creates Craigslist Platform To Help Customers Sell Old Pieces | Design, Service & Utility | Scoop.it
The furniture giant engages customers by offering professional advertising treatment for their secondhand items.
Samuel Grinfeder's insight:

IKEA creates craiglist platform to help customers sell old pieces.

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Samsung Life Insurance’s "Bridge of Life" by CHEIL in South Korea

Samsung Life Insurance’s "Bridge of Life" by CHEIL in South Korea | Design, Service & Utility | Scoop.it

Samsung Life Insurance’s Bridge of Life
Talk about a great initiative that satisfies an insurance company’s purpose in a meaningful and effective way!

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CIF The Web by Lowe London

Samuel Grinfeder's insight:

We’ve created a unique new iPad app that lets your kids surf the internet in complete safety. ‘Cif The Web’ works like a normal web browser but blocks the sites that are unsuitable for children (4.2 million sites and growing).
Read more at http://www.thedrum.com/news/2013/06/13/iab-creative-showcase-winner-may-feed-getty-images-rga#y5JtCD57rYAbtrqs.99

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Nextpedition : American Express Unveils Mystery Trips For Your Travel Sign by CP+B

Nextpedition : American Express Unveils Mystery Trips For Your Travel Sign by CP+B | Design, Service & Utility | Scoop.it
AMEX offers a mysterious, customized travel service, using mobile technology to enhance the experience.
Samuel Grinfeder's insight:

They wanted to deal with the fact that they are a full-service travel agency, in a world of travel discount websites. What they actually needed was a new travel product.

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Is This The Future of The Airline Website?

Here at Fi, we sometimes look at industry verticals such as travel through the lens of progressive disruption. So we asked ourselves, what is the future of the airline?

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Pepsi Vending Machine Accepts Likes Instead Of Cash

Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking our product at the same time.

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Huggies Debuts TweetPee Sensor to Detect Diaper Wetness

Huggies unveils a TweetPee sensor to alert parents of wet diapers. Changing diapers is a never-ending task for new mommies. Huggies is using technology to he...
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Unilever Brazil recycles Shampoo to Earn Points for Your Phone

Unilever Brazil recycles Shampoo to Earn Points for Your Phone | Design, Service & Utility | Scoop.it
Unilever Brazil exchanges shampoo bottles for cell phone credit
Samuel Grinfeder's insight:

To promote the release of Seda Recarga Natural haircare line, Unilever Brazil has launched a recycling hub in Sao Pãulo’s Republica subway station. The installment includes a special machine that exchanges disposable shampoo packaging for cell phone credits and bonuses.

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McDonald's Mobile Platform from DDB & Tribal Amsterdam on Vimeo

learn more : http://awards.designforexperience.com/gallery/2013/bottom-line-impact/ddb-tribal-worldwide-amsterdam

Samuel Grinfeder's insight:

From these mainly business-focused needs, we started up an experience strategy process to ensure our solution would be mainly user-focussed, in order to achieve early (and massive) adoption of the app. What exactly did the existing app need, to be downloaded and used actively by McDonald’s customers? Tapping into the right mind states of users and filling in their needs would be crucial to become successful.

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KBC "The gap in the market" by TBWA Belgium

It's pretty hard to start your own business these days. That's why KBC bank decided to help beginning entrepreneurs instead of being a pain in the #@$.

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Polar Beer - Cell Phone Nullifier

The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can enjoy a good old fashion chat while you drink an ice cold beer.

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Moda Operandi - Tinder for Clothes

Moda Operandi - Tinder for Clothes | Design, Service & Utility | Scoop.it

Allows fashion-obsessed to “yay” or “nay” the runaway looks in real time. Once the “yay” looks become available for sale couple of days later, you are of course first to know.

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Barclays Bike Clinics

Barclays Bike Clinics | Design, Service & Utility | Scoop.it

Barclays Bike Clinics : pop-up bike repair stores strategically placed around busy roads of London. Sponsored by Barklay’s bank, these temporary repair shops offer free check-ups, tune-ups and safety info to bikers.

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The Feed from Getty Images by R/GA

The Feed from Getty Images by R/GA | Design, Service & Utility | Scoop.it
IAB reveals May's Creative Showcase winner and runners up.
Samuel Grinfeder's insight:

Rather than write a broadcast campaign, we created a utility that solved a problem for these organisations and the people who work for them. We saw a chance to help Getty Images position themselves for the way that people increasingly consume media – in streams, in real-time, wherever they are, across multiple devices. This would have a three-fold effect – reinforce perceptions of Getty Images as an innovator, and open up new revenue streams for them with brands hungry for relevant content and make Getty Images’ content open and accessible for the masses in a channel they visit multiple times a day - Facebook.

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Isobar Explorer

Today, in Hypermedia Isobar, we run an unusual project – Isobar Explorer. The reason why we are doing it is to enable every person who is interested in our place of work to visit it thanks to a special cosmic robot. 
The machine that you can steer online enables two-sided communication between Isobar employees and the person who is steering.

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