There are advantages and disadvantages of being one of the earlier companies in a very early market.
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Multi-screen brand engagement , targeted 2nd wave OTT, 2nd-screen 2.0
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Keith Johnson
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Scooped by Keith Johnson onto brands2me |
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cost-per-thousand (cpm) pricing provided the foundation for a decade of display ad growth, but now its doing more harm than good. Delete the scoop?
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TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising...
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New from YuMe a video marketing tool that should help publishers increase video revenue.
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One of the side effects of the rate of change every brand team experiences is that looking back can seem, well, foolish.
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Almost 3 in 10 marketers say they have shifted at least half of their marketing spending from traditional to digital advertising over the past 3 years, according to June 2012...
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2012 has been a strange, and potentially damaging, year for channel brands in the TV industry. More than any previous year, we have heard the phrase ‘viewers don’t care about channel brands’. This ... Delete the scoop?
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"TV technology is smart and getting smarter, but where are the smart consumer marketers needed to make this a new marketing medium characterised by consumer marketing focus and capability?" Half the TV industry is funded by ads, so advertisers need persuading....
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Shazam Exceeds a Quarter of a Billion Users Worldwide
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Using social media to talk about TV helps viewers stay focused when their minds might otherwise wander, a study has found.
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New on-demand services, such as catch-up, VOD, SVOD, connected TV will increase their share of the global video market from 3% in 2011 to 12 % by 2020.
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Facebook is launching an Exchange service, which will enable marketers to bid for online advertising in real-time across the web.
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The traditional television commercials that play between programs on a TV set are long overdue for an upgrade, which Microsoft is more than happy to provide.
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There's a lot of data available to marketers, but not all of it is relevant. Here are nine key indicators and why they matter to a brand.
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