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Why Advertising Through RTB Needs a New Buying Model

cost-per-thousand (cpm) pricing provided the foundation for a decade of display ad growth, but now its doing more harm than good.
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The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real-Time

TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising...
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The Intersection of Digital and Brand

One of the side effects of the rate of change every brand team experiences is that looking back can seem, well, foolish.
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Marketers Shifting Ad Spend Mix to Digital Media

Marketers Shifting Ad Spend Mix to Digital Media | brands2me | Scoop.it
Almost 3 in 10 marketers say they have shifted at least half of their marketing spending from traditional to digital advertising over the past 3 years, according to June 2012...
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Is 2013 a Make or Break Year for Broadcast Brands?

2012 has been a strange, and potentially damaging, year for channel brands in the TV industry. More than any previous year, we have heard the phrase ‘viewers don’t care about channel brands’. This ...
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Good question - Why aren’t 100% of "connected TVs" connected?

"TV technology is smart and getting smarter, but where are the smart consumer marketers needed to make this a new marketing medium characterised by consumer marketing focus and capability?" Half the TV industry is funded by ads, so advertisers need persuading....
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Shazam Expands Shazam for TV in the U.S. to Include Any Show, Any Channel

Shazam Exceeds a Quarter of a Billion Users Worldwide
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How Social TV Keeps Viewers Engaged

Using social media to talk about TV helps viewers stay focused when their minds might otherwise wander, a study has found.
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Connected TV to grab two-thirds of new OTT services by 2020

New on-demand services, such as catch-up, VOD, SVOD, connected TV will increase their share of the global video market from 3% in 2011 to 12 % by 2020.
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Facebook launches real-time bidding for online ads

Facebook launches real-time bidding for online ads | brands2me | Scoop.it
Facebook is launching an Exchange service, which will enable marketers to bid for online advertising in real-time across the web.
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Microsoft’s NUads on Xbox Live ‘motions’ boring TV commercials forward

The traditional television commercials that play between programs on a TV set are long overdue for an upgrade, which Microsoft is more than happy to provide.
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9 Ways to Measure Your Brand's Social Media Health

There's a lot of data available to marketers, but not all of it is relevant. Here are nine key indicators and why they matter to a brand.
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