Brands with a purpose
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Rescooped by Mallika Das from Empathy and Compassion
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It’s not creativity you need, it’s empathy. - Craig Davis Now

It’s not creativity you need, it’s empathy. - Craig Davis Now | Brands with a purpose | Scoop.it

Let’s face it, 1000 might look like a long list but spare a thought for gazillions of brands that never made it onto the radar.  So what’s the difference between the elite few here and the vast majority of also-rans?  Empathy.

 

These 1000 brands understand people, they’re relevant and meaningful and they have a role to play in the real world.  In the absence of those connections no amount of conspicuous creativity is going to help.

By far the most potent types of creativity are baked into the brand from the beginning in ways you can’t see, but are built on deep empathetic foundations.

 


Via Edwin Rutsch
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Rescooped by Mallika Das from itsyourbiz
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The World's Most Meaningful Brands (Infographic) - Entrepreneur

Entrepreneur The World's Most Meaningful Brands (Infographic) Entrepreneur The brands that are most meaningful to individuals and communities make more money, according to a new study from French market research firm Havas Media Group, suggesting...

Via Skip Boykin
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