Brands, Week 2
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Brands, Week 2
Brands, brand management, brand architecture
Curated by Chris Mays
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Jetstar should 'be honest' with customers

Jetstar should 'be honest' with customers | Brands, Week 2 | Scoop.it
Australian-owned Jetstar should tell the truth about customer service, a brand strategist says.
Chris Mays's insight:

Jetstar, in my opinion, have been on the receiving end of complaints so many times that prospective airline passengers may want to steer clear of this brand. In the article, a brand strategist reckons Jetstar should be "honest" with their customers on the level of service they will provide other than over-promising and under-delivering. Let's face it, Jetstar is known to be a cheaper alternative for passengers that want a no-frills airline to get from A to B. Price, at this stage is the only point-of-difference for Jetstar. Imagine how well they would do if their customer service is improved too. For some consumers, paying that little bit extra for customer service is not a problem. In Jetstar's case, a cheaper price with less than satisfactory customer service is not a good combination. To a certain extent I agree with what the brand strategist has proposed. Honesty is the best policy. And also the philosophy of under-promising and over-delivering would be good for Jetstar to adopt, instead of the other way round.

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Sam Russell's comment, March 21, 2013 10:13 AM
I agree to Chris! Jetstar should be honest with its customers!! Although there brand is based upon being cheap because less is offered, they still have a level of expectation they need to keep up to, as does every airline. How bad must it look for jet star that people already understand they are not to expect much when flying with them but they still cant deliver to basic expectations!!!
Deelan Patel's comment, March 21, 2013 5:17 PM
Spot on lads, Jetstar must be upfront with there customers. Jetstar has brought it upon themselves with the name they have created, by delivering poor service, cancelling flights and the list goes on. Due to the face they have really done this to themselves i really dont blame customers looking at other airlines for flights. jetstar really needs to restart, internally they need fresh faces and have to gain the trust of customers again.
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How Apple's Branding Strategy Made It An Icon | Saleschase Smarter Business Blog | Saleschase.com

How Apple's Branding Strategy Made It An Icon | Saleschase Smarter Business Blog | Saleschase.com | Brands, Week 2 | Scoop.it
The success of Apple, the Cupertino-based high tech company, is as much about cutting edge technology as it is about the intelligence use of branding strat
Chris Mays's insight:

A successful brand will put consumer's at the forefront. Apple has crafted a brand that is 'uniquely Apple' with its minimalist designs for advertising and packaging and its focus on giving customers the best experience they can get. Human traits were attached to Apple's branding such as 'intelligence' and 'creativity' making Apple products more attractive because they emotionally connect with consumers. It is this kind of emotional connectivity that makes Apple customers not just use Apple products to benefit their lifestyles, but to follow Apple as a brand and support any new product launches and business decisions. The Apple brand has become an icon in this day and age due to this emotional connectivity. Even to some extent, consumers are so emotionally connected to Apple's brand that they make justifications for Apple when things do not go the company's way. This is because they put consumers at the forefront of their operations.

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Sam Russell's comment, March 21, 2013 10:22 AM
Apple would have to be one of the top, if not the leading brand in the world! I believe it has got to a stage where there customers do most of the marketing for them! I did not buy my iphone because someone from apple came and spoke to me and made me feel important, I brought it because it seems everyone around me had one and I wanted to be part of the i-phone 'family.' I think apple has been very clever with their branding, expanding into music players, laptops, phones & tablets. It seems once people buy one thing apple, such as the iphone, the next music player they will buy will be apple aswell, the ipod. When they need a need laptop, they will then get the macbook and finally when they want a tablet, they will get the ipad, meaning every gadget will be apple created and making them part of the apple 'family'.
Deelan Patel's comment, March 21, 2013 5:41 PM
Personally i believe that apple is the #1 recognised brand worldwide. Apple has created user-friendly great looking and high spec products. from a personal experience you can pick up for example an Apple iPhone and instantly be able to navagate your way through the phone. Apple has listen to consumers and designed there products around their needs. as sam has mentioned Apple had expanded into many forms of technology. phones computers tablets music players and each time they have hit the money, they product has excelled. If apple continues to operate at there current level they will continuee to grow and and continue to becoming a global powerhouse