Brands, Agencies & Innovation
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How Ad Agencies Can Avoid A Death Spiral

How Ad Agencies Can Avoid A Death Spiral | Brands, Agencies & Innovation | Scoop.it
In order to survive, ad agencies will have to learn to experiment, risk failure and pivot quickly. In effect, they will have to stop thinking like ad agencies.
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The Digital Agency Of The Future

The Digital Agency Of The Future | Brands, Agencies & Innovation | Scoop.it
For the past decade, ad agencies have spent considerable amount of resources beefing up their digital capabilities.
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Aaron Dignan: Digital Isn’t Software, It’s a Mindset

Aaron Dignan: Digital Isn’t Software, It’s a Mindset | Brands, Agencies & Innovation | Scoop.it
No matter the industry, the best and most innovative companies adopt a digital mindset and have an air-tight purpose.
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Brand building in a digital age: Old thinking for new times

Brand building in a digital age: Old thinking for new times | Brands, Agencies & Innovation | Scoop.it
A good question Last year Admap set the marketing community a rather excellent essay question - ‘How brands are built in the digital age’. (Given that most of what follows is not my original thinki...
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Everything doesn't change, but some things do.

Digital allows us to do differently (better?) the fundamentals.

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Move Over Product Design, UX Is The Future

Move Over Product Design, UX Is The Future | Brands, Agencies & Innovation | Scoop.it
Rick Wise, CEO of Lippincott, says experience innovation is the next design imperative. Here are five things you can do this year to make that happen.
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The End Of Advertising As We Know It--And What To Do Now

AKQAs Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection...
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The Future of Branding Is User Experience

The Future of Branding Is User Experience | Brands, Agencies & Innovation | Scoop.it
It has to be smart, beautiful and work perfectly. The blend of strategy, design and development, applied to all facets of a brand’s offerings.
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branding, innovation, ux

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On the Nature of Digital Transformation: 10 Observations

On the Nature of Digital Transformation: 10 Observations | Brands, Agencies & Innovation | Scoop.it
A few things I’ve noticed about how technology works
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R/GA's Greenberg Puts Connectivity at Center of Marketing Ecosystem

R/GA's Greenberg Puts Connectivity at Center of Marketing Ecosystem | Brands, Agencies & Innovation | Scoop.it
The world as envisioned by Bob Greenberg is a connected world: the connected athlete for Nike; the connected car for Volvo; the connected individual for health.
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So, you wanna start a lab?

So, you wanna start a lab? | Brands, Agencies & Innovation | Scoop.it
As we encourage our clients to embrace a more responsive operating model that favors learning and shipping even over linear management and…
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The new agency currency – Prototype Research & Development

The new agency currency – Prototype Research & Development | Brands, Agencies & Innovation | Scoop.it
Karen Corrigan, co-founder Happiness Brussels, on why agencies should go beyond the transactional relationship of simply creating brilliant advertising.The econ
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Advertising’s Kodak moment

Advertising’s Kodak moment | Brands, Agencies & Innovation | Scoop.it
I was lucky enough to be asked to run a seminar at the Cannes Lions festival a few weeks ago.
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A Medium post form Gareth Kay after a speech he gave at Cannes Lions 2013 and it's brutally clever. To overcome the advertising industry becoming culturally irrelevant "we" need to act more as hackers, less as ad people.

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The Operating Model That Is Eating The World — Turning brands into digital leaders

The Operating Model That Is Eating The World — Turning brands into digital leaders | Brands, Agencies & Innovation | Scoop.it
Tesla, the fastest-growing stock in the automotive industry, is run by a software engineer.
Raphael_Hd's insight:

strategy, management, innovation

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What the Marketing Agency of the Future Will Do Differently

What the Marketing Agency of the Future Will Do Differently | Brands, Agencies & Innovation | Scoop.it
Five key attributes marketing firms will need to survive.
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"Design Thinking" Isn't a Miracle Cure, but Here's How It Helps

"Design Thinking" Isn't a Miracle Cure, but Here's How It Helps | Brands, Agencies & Innovation | Scoop.it
Ladies and gentlemen, let me break this to you gently. Design Thinking, the topic were here to analyze and discuss and get to grips with so you can go...
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design thinking, innovation, process

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