What can the Superbowl teach us about marketing with Twitter and Facebook?
There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about Marketing with Twitter and Facebook. Let us here at Wikimotive share some of these with you.
We’re going to look at a graph of some interesting statistics posted by Jumptag that outline the usage of mobile devices during the big game.
This simple graph tells us a lot about the best times to engage in social media marketing during a major event like the Super Bowl. Let’s break down the activity real quick. Leading up to the game, everyone was talking so mobile traffic was pretty high, but as kickoff nears the traffic begins to slacken. As the game starts in earnest, the traffic drops to a low as people focus on watching the game. The first big spike of activity is the fumble from San Fran. The traffic quickly drops back to a relative baseline, and then has a sustained spike during the blackout.
What does this tell us for marketing?
Via Ricard Lloria