Brands & Entertai...
Follow
Find
377 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from Bussines Improvement and Social media
Scoop.it!

Marketing with Twitter and Facebook

Marketing with Twitter and Facebook | Brands & Entertainment News | Scoop.it
What can the Superbowl teach us about marketing with Twitter and Facebook?

 

There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about Marketing with Twitter and Facebook. Let  us here at Wikimotive share some of these with you.

 

We’re going to look at a graph of some interesting statistics posted by Jumptag that outline the usage of mobile devices during the big game.

 

This simple graph tells us a lot about the best times to engage in social media marketing during a major event like the Super Bowl. Let’s break down the activity real quick. Leading up to the game, everyone was talking so mobile traffic was pretty high, but as kickoff nears the traffic begins to slacken. As the game starts in earnest, the traffic drops to a low as people focus on watching the game. The first big spike of activity is the fumble from San Fran.  The traffic quickly drops back to a relative baseline, and then has a sustained spike during the blackout.

What does this tell us for marketing?


Via Ricard Lloria
more...
No comment yet.
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from Music to work to
Scoop.it!

Focus@will: Music to Help You Concentrate

Focus@will: Music to Help You Concentrate | Brands & Entertainment News | Scoop.it
Focus@Will is currently only available in the US for its “open” beta phase, though there are plans to open it up to international audiences once the company has ironed out licensing issues. This should happen later this year.

Via Pei Pei, Andrew McCluskey
more...
Andrew McCluskey's curator insight, February 7, 2013 7:24 PM

Another app that utilises your music to aid performance - keep 'em coming...

Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from Music to work to
Scoop.it!

Listening to music lights up the whole brain

Listening to music lights up the whole brain | Brands & Entertainment News | Scoop.it
Researchers have developed a groundbreaking new method that allows to study how the brain processes different aspects of music, such as rhythm, tonality and timbre (sound color) in a realistic listening situation.

Via Andrew McCluskey
Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top 's insight:

my brain is on fire!

more...
Andrew McCluskey's curator insight, February 14, 2013 1:49 PM

So as studies progress we’re starting to learn a little more about how the brain really processes music.  It’s clearly not solely about the auditory centers – these studies show music affecting many different parts of the brain.

Perhaps most interesting to us is how timbre (basically what instrument is being used to make the music) is processed in the part of the brain that seems to be associated with creativity.  I can’t wait to see how all this knowledge unfolds over the coming years…

Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from MUSIC:ENTER
Scoop.it!

Sony will turn iOS and Android devices into PS4 second screens with upcoming ‘PlayStation App’

Sony will turn iOS and Android devices into PS4 second screens with upcoming ‘PlayStation App’ | Brands & Entertainment News | Scoop.it
Sony surprised the world by managing to somehow not show off the upcoming PlayStation 4 when it announced the new platform at a press conference today, but the games giant has revealed a range of interesting second screen support.

Via Yvan Boudillet
more...
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

The 4 Most Costly Landing Page Mistakes: Talking to Visitors the Same | Business 2 Community

The 4 Most Costly Landing Page Mistakes: Talking to Visitors the Same | Business 2 Community | Brands & Entertainment News | Scoop.it
When you start creating your landing pages, it’s only natural to make mistakes.  And yes, it is cliche to say - but you WILL learn from them.  However
Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top 's insight:

I think this article is spot on. It's true that in marketing or just life in general the first sign of failure or insanity, is to try and acheive different results form the same behaviour. 

more...
No comment yet.
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from The Marketing Technology Alert
Scoop.it!

On-Page SEO Best Practices in 2013: 7 Rules of the Game - Marketing Technology Blog

On-Page SEO Best Practices in 2013: 7 Rules of the Game - Marketing Technology Blog | Brands & Entertainment News | Scoop.it
By now, I’m sure you’ve heard enough about on-page optimization to last a lifetime. I don’t want to repeat the same mantras you’ve been hearing since last year.

 

Summary...

 

Most SEOs tend to think of on-page optimization as a very specific technical influx of code. You know the drill: meta tags, canonical URLs, alt tags, proper encoding, well-crafted, character-limit-abiding title tags, etc. Those are the basics. And at this point, they are very old-school. They continue to appear on the on-page SEO checklist, but you and I know that the whole demography of SEO has changed vastly, even though the basic premise has remained the same. Because of that change, the way you perceive on-page SEO has to adjust as well.

1. Meta Tags Are Just the Beginning

2. Canonical, Duplicate, Broken Links, etc.

3. The Robot’s Point of View

4. Load Time Averages and Size

5. Think Mobile, Think Responsive

6. Authority & AuthorRank

7. Design Shouldn’t Be the Last Thing On Your List


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 15, 2013 8:17 AM

A GREAT primer for those marketers who are not completely immersed in the science of SEO. If you want a backgrounder on on-page SEO that is non-technical, this is it. Strongly encourage clicking through to read.


  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

10 Top ‘fails” on corporate YouTube channels | Think Tall Films

10 Top ‘fails” on corporate YouTube channels | Think Tall Films | Brands & Entertainment News | Scoop.it

An insight into the Top 10 errors made by Corporate youtube channels. thinktallfilms.com gives tips to why companies stuggle to overcome tuff competition and lose reach of their audience.

 

more...
No comment yet.
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

Passersby Supply the Artwork for Red Bull's Jessie Ware Billboard

Passersby Supply the Artwork for Red Bull's Jessie Ware Billboard | Brands & Entertainment News | Scoop.it
To promote British singer-songwriter Jessie Ware's latest album Devotion, Studio Moross and Red Bull Studio London proved you don't need black-light paintings or expensive digital setups to make a really cool interactive billboard.
more...
No comment yet.
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from MarketingHits
Scoop.it!

B2B Content Marketing trends | 2013 Research Report

B2B Content Marketing trends | 2013 Research Report | Brands & Entertainment News | Scoop.it
Here are highlights of the new research report by CMI and MarketingProfs: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

 

Just as we have seen in the previous two years, content marketing remains a top priority for marketers going into 2013: 9 out of 10 marketers are using content marketing. In many respects, content marketers are doing more, but uncertainty still exists. Here are some of the key findings from this year’s report.

 

Content marketers are using more tactics

This year, on average, B2B content marketers are using 12 tactics — a significant increase over the average number of tactics used in each of the past two years (8 tactics). Unlike last year, where articles reigned supreme, social media (excluding blogs) was reported to be the most popular content marketing tactic, with an adoption rate of 87 percent.

 

The use of all tactics has risen across the board, with one exception — print magazines have stayed the same, at 31 percent. Research reports, videos, mobile content, and virtual conferences are some of the tactics that have seen the biggest increases in adoption rates.


Via Brian Yanish - MarketingHits.com
more...
Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top 's comment, October 24, 2012 5:41 PM
Nice scoop! Thanks for sharing
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

The Surface Movement

The Movement for Microsoft Surface.http://www.facebook.com/Surface http://twitter.com/surface/ http://www.microsoft.com/Surface...
more...
No comment yet.
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

The Smirnoff Nightlife Exchange Project 2011 case study

Read here how Splendid Communications achieved over a billion media impressions worldwide with a global PR and media campaign for the 2011 Smirnoff Nightlife Exchange Project.
more...
No comment yet.
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

The Surface Movement

The Movement for Microsoft Surface.http://www.facebook.com/Surface http://twitter.com/surface/ http://www.microsoft.com/Surface...
more...
No comment yet.
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from Music to work to
Scoop.it!

Ibanez et al. Memory, emotions and rock 'n' roll: The influence of music in advertising, on brand and endorser perception. Afr. J.  Bus. Manage.

"...The results indicate that music in advertising can significantly influence the perception of the brand endorser, and that the impressions of the brand could be manipulated by means of specific music pieces..."



Via Andrew McCluskey
more...
No comment yet.
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

Digital 100 2012

Digital 100 2012 | Brands & Entertainment News | Scoop.it
Sponsored by The Drum UK Digital 100 - 2012Sponsored by GreenSquare, The Drum UK...
more...
No comment yet.
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from Search Engine Marketing Trends
Scoop.it!

Mobile App API as a Future Ranking Factor in Mobile Search Results

Mobile App API as a Future Ranking Factor in Mobile Search Results | Brands & Entertainment News | Scoop.it

Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future.

API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API.

Websites and mobile apps use APIs predominantly to share content including photos and videos from one site to another, for example, posting a Flickr photo from that site or mobile app/operating system directly onto Facebook, as well Mashups. This often includes permitted sharing of personal information to do so.

In this article, Dan Cristo of Catalyst believes APIs are/is the mobile search puck we should skate to, while I feel APIs may ultimately sharpen the search engines’ skates in getting to the best mobile Web “puck.”

Read More: http://searchengineland.com/mobile-app-api-as-a-future-ranking-factor-in-mobile-search-results-148584

 

 


Via Igniva Solutions
more...
No comment yet.
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from Innovative Marketing and Crowdfunding
Scoop.it!

Mobile Hasn’t Yet Found Its Place in the Local Marketing Mix

Mobile Hasn’t Yet Found Its Place in the Local Marketing Mix | Brands & Entertainment News | Scoop.it
Senior marketers are lukewarm about mobile's importance to their local marketing agendas, according to [download page] results from a new study by the CMO Council. Asked how

Via Marty Koenig
more...
Keith Cantelmo's curator insight, February 24, 2013 11:17 AM

Mobile marketing for local businesses is an increasing trend. I help many local businesses affordable tap this technology to bolster their business by engaging their exisiting customers and finding new ones.

Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from Innovative Marketing and Crowdfunding
Scoop.it!

Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation

Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation | Brands & Entertainment News | Scoop.it
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012, per results [download page] from an Optify

Via Marty Koenig
more...
Paul K Saunders's curator insight, February 22, 2013 9:28 AM

Interesting what can happen with just 160 characters

Piet Kommers's curator insight, March 11, 2013 9:11 PM

Those at midcareer feel at home in the facebook cocoon. It seems that students tend to escape to more adventurous genres like micro blogging and felicitology, according to http://www.marketingfacts.nl/berichten/de-veranderingen-op-facebook-die-je-als-marketeer-niet-mag-missen?utm_source=twitter.com&utm_medium=tweetbutton

Is it the same mechanism as the Apple-effect that thrives youngsters away from iPhone and iPad?

Piet Kommers's comment, March 11, 2013 9:15 PM
If the message is clear, the sign can be kept in one bit: yes or no
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

Why Relationship Marketing Trumps Content Marketing - Search Engine Journal

Why Relationship Marketing Trumps Content Marketing - Search Engine Journal | Brands & Entertainment News | Scoop.it
The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them
Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top 's insight:

It’s a big world out there and a message perceived as funny to one group comes across as tacky to another. Content marketing allows you to put out a single message to everyone in hopes that the majority will either embrace it or at least not be put off by it. Relationship marketing lets you get to know people, both your customers and potential customers, so you can offer them messages to effectively meet their needs in a pleasing way.

more...
No comment yet.
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

Smirnoff's Official Yours For The Making Ad

Smirnoff's Official Yours For The Making Ad | Brands & Entertainment News | Scoop.it
The Nocturnal Awakening Is About To Begin. We Invite The Creators, The Curious, The Yearners, All In. To Make Your Mark On The Night. With Sound, Flavor, Tex...
more...
No comment yet.
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from MarkLogic - Enterprise NoSQL Database
Scoop.it!

Big-Data Success Stories

Big-Data Success Stories | Brands & Entertainment News | Scoop.it

What it does: MarkLogic’s database was designed for unstructured data, like documents, video or any data that doesn’t fit nicely into rows and columns, so customers can build applications without knowing exactly what the data might look like or how they will be formatted.

 

How it’s been used: JPMorgan Chase & Co. uses MarkLogic at the heart of its derivatives processing. Derivatives have more complexity than a ticker symbol and a price, so don’t play well with databases designed for structured data.

Before bringing in MarkLogic, the bank modeled a dozen or so databases—a separate one to serve each of the functions, such as settlement, affirmations, matching and accounting, that it uses the data for. It also had to make the same number of copies of the data to service each database.

 


Via Armando Reis, Dominic Spitz
more...
Tony Agresta's curator insight, December 17, 2012 8:45 AM

Here are the top uses for MarkLogic in the financial services industry:


Risk Management and Post Trade Processing including

risk aggregation, reference data management and portfolio analysis.

 

Regulatory Compliance for Dodd-Frank Swap Reporting, FATCA Compliance, Know-Your Customer and Anti-Money Laudnering.

 

Customer On Boarding including Institutional Customer Onboarding

and Retail & Private Bank Customer Onboarding

 

Pre-Trade Analytics - Commodity Futures & Historical Tick Data Analysis

 

Customer Insight & Product Targeting in the Credit Card business lines, retail and private banks and corporate finance.

 

Research Management for both broker-dealer research and vendor research

 

Extending this futher into the insruance industry,  Insurance Claims Management for P&C Claims and fraud analysis are both excellent applications for this technology.

Adrian Carr's curator insight, October 2, 2013 9:19 AM

It is hard to believe this is from nearly 2 years ago...Ahead of their time ? maybe.

Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

Carlson Rezidor Brings Hotel Brands to Life with Multimedia

Carlson Rezidor Brings Hotel Brands to Life with Multimedia | Brands & Entertainment News | Scoop.it
Learn how Carlson Rezidor—one of the world’s leading hotel groups—is using multimedia to build brand awareness, reduce costs, and engage internal and external audiences.
more...
No comment yet.
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

Image comes first now that HMV follows police in ordering staff to cover-up tattoos (and long hair on men is out too)

Image comes first now that HMV follows police in ordering staff to cover-up tattoos (and long hair on men is out too) | Brands & Entertainment News | Scoop.it
The high street retailer's new 'appearance policy' also outlaws footwear like flip flops as they try to impose rules to make workers look more professional.
more...
No comment yet.
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

Pink Nokia Lumia scores major product placement in Anna Vissi new music video | WMPoweruser

more...
No comment yet.
Scooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Scoop.it!

MirriAd » Product Placement Popularity to Grow in 2012 says Leading Marketing Expert

Seethu Seetharaman, professor of marketing at Washington University, has predicted that the use of product placement and viral marketing will grow in...
more...
No comment yet.
Rescooped by Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top from Vibe - bringing life to brands
Scoop.it!

Pepsi Max unites football and music stars in Facebook app - Brand Republic News

Pepsi Max unites football and music stars in Facebook app - Brand Republic News | Brands & Entertainment News | Scoop.it

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.


Via Emma Dixon
more...
No comment yet.