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Rescooped by Ana Cristina De Lion from Content Curation World
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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Brands & Culture | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


Via janlgordon, Robin Good
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The Brand Called Wally Olins | Adweek

The Brand Called Wally Olins | Adweek | Brands & Culture | Scoop.it
The London office of Saffron, which describes itself as “the world’s smallest global brand consultancy,” is the big, white hangar you’d expect from designland.
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