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Brands & Culture
A perspective based on brands as culture discourse producers and consumers
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The project « co-creatingcultures

The project « co-creatingcultures | Brands & Culture | Scoop.it

CoCreating Cultures is a project and a platform to study and apply new methods for letting groups create collaborative cultures. We design for emergent human-centered complex processes.
We focus on science, technology and art groups and institutions but we also work on change in organizations.


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Irene's comment, August 5, 2011 3:38 AM
Thanks for the mention!
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Brand culture

La stratégie culturelle de marque : de l’analyse culturelle à la communication par contenus...
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Stetoscope » Blog Archive » Brands are culture builders

Stetoscope » Blog Archive » Brands are culture builders | Brands & Culture | Scoop.it
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Interview with Heather Bowler, Eurosport: Brands want more content | MIPBlog

Interview with Heather Bowler, Eurosport: Brands want more content | MIPBlog | Brands & Culture | Scoop.it
Heather Bowler "Brands Want More Content": http://t.co/161Fsls #transmedia #mipcom...
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Michael Margolis and the Storytelling Manifesto - Good E-Reader (blog)

Michael Margolis and the Storytelling Manifesto - Good E-Reader (blog) | Brands & Culture | Scoop.it
Michael Margolis and the Storytelling ManifestoGood E-Reader (blog)When we think of great story tellers, we may think of entertainers who use the power of words to paint vivid pictures for the listener, or maybe historians passing along epic tales...
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What Makes A Culture A “Project Culture”? | The Project Shrink

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For Brands, Being Human Is The New Black | Fast Company

For Brands, Being Human Is The New Black | Fast Company | Brands & Culture | Scoop.it
Want to build your brand? Traditionally that’s meant a lot of chest thumping. But that’s changing, IDEO communications designer Elle Luna told a standing-room-only crowd at The Designer Fund’s first-ever Designer Fair on Friday.

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What Values Mean to Your Business | Wisdom a la Carte Blog

What Values Mean to Your Business | Wisdom a la Carte Blog | Brands & Culture | Scoop.it
Values affect what happens in our life. This article will show you how to elicit your values, understand them and change them if you need to.
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35 Perfect Examples Of Branding Design | inspirationfeed.com

35 Perfect Examples Of Branding Design | inspirationfeed.com | Brands & Culture | Scoop.it
Your brand is much more than a name or logo. Brand consists of the experience that a company creates with it's employees, vendors, communities, public relations, and customers. Your brand is the feeling/image that a customer gets when introduced.
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Chemical Company PR Pros Can Take the Lead in Defining the Company’s Culture

Chemical Company PR Pros Can Take the Lead in Defining the Company’s Culture | Brands & Culture | Scoop.it
Company culture is a risk management issue so it needs to lead communications planning
In many companies, the public relations leader has a direct line to the company chief.  This access comes wi...
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Social brand curation: interesting examples

Social brand curation: interesting examples | Brands & Culture | Scoop.it

"How brands tell their stories is going to be a cornerstone of future operational success. Good social brand curation creates compelling and credible stories based on the logic of the data and the magic of the people." Interesting to read if you were not yet convinced about how important social curation is for brand building but also to see cool concrete examples.


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What Brands & the World can learn from Children | Truly Deeply/Madly

What Brands & the World can learn from Children | Truly Deeply/Madly | Brands & Culture | Scoop.it
A great TED talk from Child prodigy Adora Svitak. Adora says the world needs childish thinking: bold ideas, wild creativity and especially optimism.
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What Happens If You Stop Marketing Established Brands? | Place ...

What Happens If You Stop Marketing Established Brands? | Place ... | Brands & Culture | Scoop.it
Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression after “ok.” Every year, the company spends a high three-digit million dollar amount for marketing. ...
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The Advent of Brand Culture

The Advent of Brand Culture | Brands & Culture | Scoop.it
Whether you work with brands every day or want to develop your own brand, your success lies in a different place than most experts would have you look.
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Martin Roll: Weave Your Brand Into Cultural Fabric of a Global World | The Jakarta Globe

What do Starbucks, IKEA, Apple, Facebook and Amazon have in common?
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Culture Mapping, managing brands in a social economy

This piece is an introduction to culture mapping and the implications to the creative process and the semantic web.
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The Method Method Of Creating And Nurturing Amazing Corporate Culture | Fast Company

The Method Method Of Creating And Nurturing Amazing Corporate Culture | Fast Company | Brands & Culture | Scoop.it
Like the age-old riddle about silence--which expires the moment you say its name--culture defies cultivation. The latest HR theories can no more measure a company's culture than an MRI can isolate an individual's soul.
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Change a Culture and You've Changed the Future

Change a Culture and You've Changed the Future | Brands & Culture | Scoop.it
Content provided by www.SocialOpine.com. Intended for Sharing and ReTweeting.
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Corporate Branding Strategy - Acclaimed Corporate Branding Strategies | Web Marketing Strategies & Marketing On The Web w/ Ryan Parenti Making Money Ideas

Corporate Branding Strategy - Acclaimed Corporate Branding Strategies | Web Marketing Strategies & Marketing On The Web w/ Ryan Parenti Making Money Ideas | Brands & Culture | Scoop.it
A corporate branding strategy is essential for business awareness and increased profits. Use these corporate branding strategies and captivate customers now.
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28 Brilliant Bloggers Talk About Working With Brands — BlogWorld & New Media Expo Blog

28 Brilliant Bloggers Talk About Working With Brands — BlogWorld & New Media Expo Blog | Brands & Culture | Scoop.it
Eeek! a little excited to be included in the Blog World & New Media Expo post on working with brands. They even...
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John Weeks: Immortality, anyone? Be a 'Digital Storyteller' - San Bernardino Sun

John Weeks: Immortality, anyone? Be a 'Digital Storyteller' - San Bernardino Sun | Brands & Culture | Scoop.it
John Weeks: Immortality, anyone? Be a 'Digital Storyteller'San Bernardino SunThe "Digital Storytelling" project, as it is called, is a state-sponsored and -funded effort involving many California communities.
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3 Steps to Influence Culture - Management Tip of the Day - September 9, 2011 - Harvard Business Review

3 Steps to Influence Culture - Management Tip of the Day - September 9, 2011 - Harvard Business Review | Brands & Culture | Scoop.it
Management Tip of the Day offers quick, practical management tips and ideas from HBR.org. Visit this page to view the '3 Steps to Influence Culture' Tip.
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From Picasso to Elvis, Chinese buy up Western culture - Yahoo! News

The art world shook last February when a report by The European Fine Art Foundation (TEFAF) revealed that China had overtaken the United Kingdom to become the world's second largest art market.
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The Power of a Strong Brand

The Power of a Strong Brand | Brands & Culture | Scoop.it
A strong brand should convey quality, consistency and reliability. A company or individual with a strong brand can command a premium over competitors who offer the same product or service.
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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Brands & Culture | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


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