Brands & Culture
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Brands & Culture
A perspective based on brands as culture discourse producers and consumers
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Influencia - Local - The Ginza, le temps de la beauté de Shiseido

Influencia - Local - The Ginza, le temps de la beauté de Shiseido | Brands & Culture | Scoop.it
Ouvert à Tokyo en 2013 à l’occasion des 140 ans de Shiseido, The Ginza est un concept store de trois étages dédié à la beauté et au bien-être. Décryptage par Daniel Bô avec Ideelocales.fr.
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A Successful 21st-Century Brand Has To Help Create Meaningful Lives

A Successful 21st-Century Brand Has To Help Create Meaningful Lives | Brands & Culture | Scoop.it
Unless you’re making a conscious decision to live off the grid, the vast majority of your day involves interacting with brands and their products.
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Researchers Explain How Brands Make You Fall In Love

Researchers Explain How Brands Make You Fall In Love | Brands & Culture | Scoop.it
Brands spend millions of dollars trying to make consumers fall in love with them, and according to C.W. Park, director of the Global Branding Center at USC’s Marshall School of Business, these attempts are usually miserable failures.
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Tom Evans: Why Brands Are Not Your Friends - PSFK

Tom Evans: Why Brands Are Not Your Friends - PSFK | Brands & Culture | Scoop.it
Businesses are masquerading as peers in social feeds but their bottom line is still to sell.
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What Content Marketers Can Learn from Celebrity Branding

What Content Marketers Can Learn from Celebrity Branding | Brands & Culture | Scoop.it
What do Jay-Z and content marketing have in common? More than you realize.
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Bloomberg Building Design Depicts The Company's Personal Brand [Pics] - PSFK

Bloomberg Building Design Depicts The Company's Personal Brand [Pics] - PSFK | Brands & Culture | Scoop.it
The financial news media company promotes a culture of transparency and openness through its innovative building architecture.
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Branding Strategy Insider | A Memetic Approach To Branding

Branding Strategy Insider | A Memetic Approach To Branding | Brands & Culture | Scoop.it
The theory of brands acting as memes gained attention during the first decade of the new millennium following the rise of viral marketing.
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Cultural Branding : les livres à lire pour remettre la dimension culturelle au coeur des questions sur l'identité de marque - Brand Content

Cultural Branding : les livres à lire pour remettre la dimension culturelle au coeur des questions sur l'identité de marque - Brand Content | Brands & Culture | Scoop.it
Brand Culture, How brands become Icons, Cultural Strategy, ces trois livres convergent sur la notion de marque comme émetteur culturel.
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Non à la « brand culture »! | Mythologicorp - La logique des mythes

Non à la « brand culture »! | Mythologicorp - La logique des mythes | Brands & Culture | Scoop.it
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ITEM IDEM INTERVIEW

ITEM IDEM INTERVIEW | Brands & Culture | Scoop.it
The conceptual NYC artist talks branding, Bernhard Willhelm and being sued by Louis Vuitton… (RT @LOGOculture: We interview artist @item_idem on branding, designing a Bernhard Willhelm store & getting sued by Louis Vuitton...
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Bread & Butter Berlin 2013 Winter – JOOP! » Retail Design Blog

Bread & Butter Berlin 2013 Winter – JOOP! » Retail Design Blog | Brands & Culture | Scoop.it
Retail store design - Furniture - Visual Merchandising - Branding - Materials - Lighting - ECO
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Manifestos > Mission Statements in a Connected Age – 5 Reasons Why, 10 Faves and 12 Tips to Write Them Well | Futurelab – We are marketing and customer strategy consultants with a passion for profi...

Manifestos > Mission Statements in a Connected Age – 5 Reasons Why, 10 Faves and 12 Tips to Write Them Well | Futurelab – We are marketing and customer strategy consultants with a passion for profi... | Brands & Culture | Scoop.it
Now I’m going to count to 5, could you please tell me what the guiding vision/direction of your company is …right…NOW…5,4,3,2,1…. Awwww...
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Bicycle Commuter Suit Bag Won’t Wrinkle Clothes - PSFK

Bicycle Commuter Suit Bag Won’t Wrinkle Clothes - PSFK | Brands & Culture | Scoop.it
The Wingman rolls up to hold a business suit, dress, or shirts and keep them free of creases.
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10 Qualities That You Need To Create A Sustainable Brand

10 Qualities That You Need To Create A Sustainable Brand | Brands & Culture | Scoop.it
Carbon emissions are rising, biodiversity is declining, access to water is getting more and more constrained, and equity imbalances become wider.
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Ce que la «marque France» doit apprendre de Daft Punk | Slate

Ce que la «marque France» doit apprendre de Daft Punk | Slate | Brands & Culture | Scoop.it
Si vous êtes Arnaud Montebourg ou un membre de son cabinet, allez directement lire les propositions concrètes en fin d'article. «F  renchs do it better», disait-on à l’époque.
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Global Brands 2013

Global Brands 2013 | Brands & Culture | Scoop.it
Global Brands report, including innovation, ups and downs, methodology, market manoeuvres, diversity, brand power, building blocks , partnerships, retail, financial services from FT.com (Innovation cedes to refinement, building online, diversity pays,...
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Printers Are Sexy! And Other Problems With HP's Narrative

Printers Are Sexy! And Other Problems With HP's Narrative | Brands & Culture | Scoop.it
John Hinshaw EVP of global tech and operations at HP says Well I'll tell you if you saw some of our newer printers they border on sexy. He's only...
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Barbara Rybicki: Is Your Brand Vibrant Enough To Survive Or Lead Cultural Change? - PSFK

Barbara Rybicki: Is Your Brand Vibrant Enough To Survive Or Lead Cultural Change? - PSFK | Brands & Culture | Scoop.it
Barb Rybicki, VP Cultural Insight at Added Value, discusses why companies need to stay abreast societal trends as well as market trends.
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Tim Leberecht: 3 ways to (usefully) lose control of your brand | Video on TED.com

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no...
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Transcripting a culture - The Hindu

Transcripting a culture - The Hindu | Brands & Culture | Scoop.it
The Hindu
Transcripting a culture
The Hindu
“To understand a country's culture thoroughly, one must know the language well. So, I chose Hindi or perhaps the language chose me,” says Dr.
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Retour sur le concept de brand culture en réponse à la tribune de Georges Lewi - Brand Content

Retour sur le concept de brand culture en réponse à la tribune de Georges Lewi - Brand Content | Brands & Culture | Scoop.it
La contestation du concept de Brand Culture par Georges Lewi, mythologue des marques, sur son blog (http://www.mythologicorp.com/non-a-la-brand-culture/) est l’occasion pour nous de dissiper quelques malentendus.
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10 commandments for brands on social media

10 commandments for brands on social media | Brands & Culture | Scoop.it
The nice thing about a list of commandments is that they're both straightforward and strict, the no frills, no frou-frou kind of advice one really shouldn't mess with. Though each brand has its own...
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The Stories Behind The Names of 15 Gaming Brands You Know

The Stories Behind The Names of 15 Gaming Brands You Know | Brands & Culture | Scoop.it
I’m an avid gamer, and I’ve devoted a bulk of my time in my bedroom playing games without giving a single thought to what goes behind the doors of the many players in the gaming industry, apart from what games they are releasing next.
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Brand Monitoring Tips to Prevent a Company Crisis

Brand Monitoring Tips to Prevent a Company Crisis | Brands & Culture | Scoop.it
Data monitoring software helps companies track what's being said about their brand online.
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Why Effective Branding Is About The Study Of Human Behavior - PSFK

Why Effective Branding Is About The Study Of Human Behavior - PSFK | Brands & Culture | Scoop.it
A graduate from SVA’S Masters in Branding describes why understanding what makes people believe in something bigger than themselves is the key to success.
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