Brands & Culture
2.5K views | +0 today
Follow
Brands & Culture
A perspective based on brands as culture discourse producers and consumers
Your new post is loading...
Your new post is loading...
Scooped by Ana Cristina De Lion
Scoop.it!

Is your emerging-market strategy local enough? - McKinsey Quarterly - Strategy - Growth

Is your emerging-market strategy local enough? - McKinsey Quarterly - Strategy - Growth | Brands & Culture | Scoop.it
The diversity and dynamism of China, India, and Brazil defy any one-size-fits-all approach. But by targeting city clusters within them, companies can seize growth opportunities. A McKinsey Quarterly Strategy article.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

10 Old Brands That Managed to Stay Modern | Business Insurance

10 Old Brands That Managed to Stay Modern | Business Insurance | Brands & Culture | Scoop.it
You might have more in common with your great-grandparents than that receding hairline or cleft chin; some of your favorite brands might have been used by your predecessors, even as early as the Civil War.
more...
No comment yet.
Rescooped by Ana Cristina De Lion from Education & Information Literacy
Scoop.it!

Teaching cultural literacy is a matter of social justice - The News Journal

Teaching cultural literacy is a matter of social justice - The News Journal | Brands & Culture | Scoop.it
Teaching cultural literacy is a matter of social justiceThe News JournalThe "haves" in this country had "core knowledge" in their homes too. Many "have-nots" didn't.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Lewis Carroll's Shifting Reputation

Lewis Carroll's Shifting Reputation | Brands & Culture | Scoop.it
Why has popular opinion of the author of Alice's Adventures in Wonderland undergone such a dramatic reversal?
more...
No comment yet.
Rescooped by Ana Cristina De Lion from Content Curation World
Scoop.it!

How To Curate Content on the Web: 8 Ways to Find Great Social Media Content

Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?
Via Robin Good
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Good branding = good communications

Good branding = good communications | Brands & Culture | Scoop.it
Good communications = good branding. Clear, recognizable, benefits. More insight on our new blog post.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Seth's Blog: Just a myth

Seth's Blog: Just a myth | Brands & Culture | Scoop.it
Why just? How about, "amazingly, they've created a myth..." I wrote about this five years ago (reprinted below). A myth is why this video is funny. Isn't that the dream of any marketer? To create a myth?
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Brand Strategy: Win By Creating New Value: Branding Strategy Insider

Brand Strategy: Win By Creating New Value: Branding Strategy Insider | Brands & Culture | Scoop.it
Many marketing people are obsessive about the urgent work of competing rather than the more important work of creating. Brand owners and managers are busy people! They’re busy everyday in back-to-back-meetings.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Emotional Branding | Scoop.it

Emotional Branding | Scoop.it | Brands & Culture | Scoop.it
Brands that connect emotionally to people, planet & purpose (Emotional Branding Mid-Week #Newsletter Now Available on @scoopit http://bit.ly/pE2Z7y #csr #brand #green #design #marketing...)...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Call For Speakers: #BrandsConf - The Humanization of Brands - Alan Weinkrantz

Call For Speakers: #BrandsConf - The Humanization of Brands - Alan Weinkrantz | Brands & Culture | Scoop.it
Call For Speakers: #BrandsConf - The Humanization of Brands http://post.ly/2g4xs...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Telling stories central to brand strategy plot | In-Depth Analysis | Marketing Week

Telling stories central to brand strategy plot | In-Depth Analysis | Marketing Week | Brands & Culture | Scoop.it
Coca-Cola, Kraft, Diageo and Yahoo! used the Cannes Lions festival last month to explain how getting to grips with plot and premise can build strong brands. MaryLou Costa asks senior marketers from those companies about their plans.
more...
No comment yet.
Rescooped by Ana Cristina De Lion from Social Networking for Information Professionals
Scoop.it!

Librarian or Information Professional?

Librarian or Information Professional? | Brands & Culture | Scoop.it
Excellent blog entry: "Librarian or Information Professional?

Via Judy O'Connell
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Interbrand | Eight Strategies for a more inspiring design brief

Interbrand | Eight Strategies for a more inspiring design brief | Brands & Culture | Scoop.it
Steve Leder, Associate Creative Director at Interbrand Cincinnati, discusses the components of a good design brief.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Publishers Are Information Marketers

Publishers Are Information Marketers | Brands & Culture | Scoop.it
The trend towards “brands as publishers” over the past year has an increasing number of businesses entering the world of content in ways that are creating (Publishers Are Information Marketers: The trend towards “brands as publishers” ...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Social class as culture

Social class is more than just how much money you have. It's also the clothes you wear, the music you like, the school you go to -- and has a strong influence on how you interact with others, according to new research.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

What People in Brands Can Learn From People in Bands

What People in Brands Can Learn From People in Bands | Brands & Culture | Scoop.it
RT @BBHLabs: What People In Brands Can Learn From People In Bands - @neilbazza on using your brain as a divining rod & more: http://bit.ly/qXrzfk...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

What's Branding Got To Do With Stock Price?

What's Branding Got To Do With Stock Price? | Brands & Culture | Scoop.it
iCloud, Microsoft is a mixed bag when it comes to branding strategies. To be fair, Microsoft has a far more complex portfolio of offerings from its massive commercial server business to joysticks for hardcore gamers—and ...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

How To Make Millions Through Storytelling - Fast Company

How To Make Millions Through Storytelling - Fast Company | Brands & Culture | Scoop.it
Fast CompanyHow To Make Millions Through StorytellingFast CompanyFor the journalists out of work at Rupert Murdoch's News International, for the authors who will be selling fewer books with the bankruptcy of Borders Books, here is an idea for...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

The Most Expensive / Famous Fashion Designers And Brands Of All Time, A List. | perfumegem.com

The Most Expensive / Famous Fashion Designers And Brands Of All Time, A List. | perfumegem.com | Brands & Culture | Scoop.it
Perfume Gem: The Most Expensive / Famous Fashion Designers And Brands Of All Time, A List.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing - comScore, Inc

The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing - comScore, Inc | Brands & Culture | Scoop.it
This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Digital Platforms will change the way people interract with brands « dmorelock

Digital Platforms will change the way people interract with brands « dmorelock | Brands & Culture | Scoop.it
Digital Platforms will change the way people interract with brands http://wp.me/p1Go3Q-E...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Consumers consider brands' ethics when shopping, according to survey - Marketing news - Marketing magazine

Consumers consider brands' ethics when shopping, according to survey - Marketing news - Marketing magazine | Brands & Culture | Scoop.it
Consumers consider brands' ethics when shopping, according to survey marketing news. Read Consumers consider brands' ethics when shopping, according to survey and other marketing news online.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

10 Old Brands That Manage to Stay Modern

10 Old Brands That Manage to Stay Modern | Brands & Culture | Scoop.it
Samuel Augustus Maverick (1803-70) was a wealthy land speculator in southwest Texas who cared little about cattle. When someone repaid a debt with 400 head of cattle rather than cash, Maverick's ca...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Communities Dominate Brands: The Two Existential Threats to Nokia: Why Nokia on Endangered Species List and will not survive 12 months

Communities Dominate Brands: The Two Existential Threats to Nokia: Why Nokia on Endangered Species List and will not survive 12 months | Brands & Culture | Scoop.it
First note, the reason I keep obsessing about the Nokia situation, is that we are honestly witnessing now the destruction of a giant global brand, and worse, the destruction is done voluntarily, by its management.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Ed Cotton: Are Brands Missing A Data Opportunity? - PSFK

Ed Cotton: Are Brands Missing A Data Opportunity? - PSFK | Brands & Culture | Scoop.it
As of now, brands are using customer data to better target their marketing efforts. But what would happen if brands use this information to work with their customers? (Ed Cotton: Are Brands Missing A Data Opportunity?
more...
No comment yet.