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Brands & Culture
A perspective based on brands as culture discourse producers and consumers
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Rescooped by Ana Cristina De Lion from Content Curation World
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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Brands & Culture | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


Via janlgordon, Robin Good
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@BrandsConf NYC 2011 - Exploring the Humanization of Brands

@BrandsConf NYC 2011 - Exploring the Humanization of Brands | Brands & Culture | Scoop.it
Event: @BrandsConf NYC 2011 - Exploring the Humanization of Brands by Jeff Pulver, The 92nd Street Y, New York (Join our panel @BrandsConf NYC 2011 - Exploring the Humanization of Brands'and get your ticket at a discount
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Culture and social etiquette in Switzerland < Expat groups and clubs in Switzerland | Expatica Switzerland

Culture and social etiquette in Switzerland < Expat groups and clubs in Switzerland | Expatica Switzerland | Brands & Culture | Scoop.it
Get started with this short primer on Swiss culture and social etiquette.
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The Human Side of Brand Storytelling | Sparksheet

The Human Side of Brand Storytelling | Sparksheet | Brands & Culture | Scoop.it
In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy.
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Branding & Visual Studies: Foundations and Research — Lined & Unlined

Branding & Visual Studies: Foundations and Research — Lined & Unlined | Brands & Culture | Scoop.it
Branding & Visual Studies: Foundations and Research Above, top to bottom: Quaker Oats mascot; Sealand identity proposal by Metahaven. Almost two years ago, I was asked by SVA MPS Branding Chair Debbie...
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30 Branding Definitions | Heidi Cohen

30 Branding Definitions | Heidi Cohen | Brands & Culture | Scoop.it
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities.
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INfluencia tendance / Du BrandContent à la Brand Culture

INfluencia tendance / Du BrandContent à la Brand Culture | Brands & Culture | Scoop.it
CarnetTendance INfluencia le magazine interactif défricheur de tendances.
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Marketing Pop Culture: Building Iconic Brands

Marketing Pop Culture: Building Iconic Brands | Brands & Culture | Scoop.it
D id you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide huge opportunities to develop iconic brands. Following trends can never build iconic brands.
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Building 'Brandtopias'—How Top Brands Tap into Society — HBS Working Knowledge

What are identity brands and why are they so powerful? HBS professor Douglas Holt explains how some top brands—including soft drink Mountain Dew—deliver imaginative stories that are perfectly attuned to society's deep desires.
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Explore a world of ancient art and culture at the British Museum in London

Explore a world of ancient art and culture at the British Museum in London | Brands & Culture | Scoop.it



British Museum
British Museum Publishing


A must see for anyone visiting England would have to be the British Museum in London.
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Publishers Are Information Marketers

Publishers Are Information Marketers | Brands & Culture | Scoop.it
The trend towards “brands as publishers” over the past year has an increasing number of businesses entering the world of content in ways that are creating (Publishers Are Information Marketers: The trend towards “brands as publishers” ...
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What Happens If You Stop Marketing Established Brands? | Place ...

What Happens If You Stop Marketing Established Brands? | Place ... | Brands & Culture | Scoop.it
Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression after “ok.” Every year, the company spends a high three-digit million dollar amount for marketing. ...
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Indian brands on Facebook – analysis, insights and recommendations

Indian brands on Facebook – analysis, insights and recommendations | Brands & Culture | Scoop.it
To quote that Facebook is the most influential social media platform in the world would be clichéd.
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Strategic branding brings Focus – and its little sister, Clarity

Strategic branding brings Focus – and its little sister, Clarity | Brands & Culture | Scoop.it
I recently sat down with Maria Ross of Red Slice – a branding consultancy for solopreneurs and small businesses, where unforgettable stories become irresistible brands.
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Social Branding: 15 Hints You are Guilty of Random Acts of Branding | Social Media Today

Social Branding: 15 Hints You are Guilty of Random Acts of Branding | Social Media Today | Brands & Culture | Scoop.it
RT @iopsychguy: Social Branding: 15 Hints You are Guilty of Random Acts of Branding http://t.co/A8wawPX...
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International Branding | Branding Business with RiechesBaird

International Branding | Branding Business with RiechesBaird | Brands & Culture | Scoop.it
Managing a brand internationally is a challenging task and one that requires special considerations and tactical expertise.
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Personal Branding: 5 Profitable Reasons Why You Should Brand Yourself

Personal Branding: 5 Profitable Reasons Why You Should Brand Yourself | Brands & Culture | Scoop.it
Personal Branding: 5 Profitable Reasons Why You Should Brand Yourself http://bit.ly/mUAu5h #artist #business #socialmedia...
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Introduction to Cultural Branding and How it Relatos to Past Brandi...

Henri Weijo's guest lecture at the University of Lapland on the 7th of November 2009 in the "Cultural Branding" course.
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What Makes an Iconic Brand? - WPP

Brands are an accepted part of our daily lives. But some brands seem to transcend their product or service categories to become part of the popular culture.
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Holt and Cameron to discuss a theory of cultural innovation at Harvard Business School Club of New York on April 26th. | Amalgamated Advertising

Douglas Holt and Douglas Cameron discuss a theory of cultural innovation in their new book. The authors argue that in an age in which technological innovations are rapidly commodified, companies can use cultural innovation to build lasting value.

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Cultural Branding : les livres à lire pour remettre la dimension culturelle au coeur des questions sur l'identité de marque - Brand Content

Cultural Branding : les livres à lire pour remettre la dimension culturelle au coeur des questions sur l'identité de marque - Brand Content | Brands & Culture | Scoop.it
Brand Culture, How brands become Icons, Cultural Strategy, ces trois livres convergent sur la notion de marque comme émetteur culturel.
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Go Public on GooglePlus for the Best Personal Branding

Go Public on GooglePlus for the Best Personal Branding | Brands & Culture | Scoop.it
RT @tseamon: Donna Svei says, RIP LinkedIn?
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Is your emerging-market strategy local enough? - McKinsey Quarterly - Strategy - Growth

Is your emerging-market strategy local enough? - McKinsey Quarterly - Strategy - Growth | Brands & Culture | Scoop.it
The diversity and dynamism of China, India, and Brazil defy any one-size-fits-all approach. But by targeting city clusters within them, companies can seize growth opportunities. A McKinsey Quarterly Strategy article.
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