Brands & Culture
Follow
Find
2.3K views | +2 today
Scooped by Ana Cristina De Lion
onto Brands & Culture
Scoop.it!

Interbrand | Eight Strategies for a more inspiring design brief

Interbrand | Eight Strategies for a more inspiring design brief | Brands & Culture | Scoop.it
Steve Leder, Associate Creative Director at Interbrand Cincinnati, discusses the components of a good design brief.
more...
No comment yet.
Brands & Culture
A perspective based on brands as culture discourse producers and consumers
Your new post is loading...
Scooped by Ana Cristina De Lion
Scoop.it!

L'impossible fierté des entreprises françaises

L'impossible fierté des entreprises françaises | Brands & Culture | Scoop.it
L'Oréal a fait parler d'elle à deux reprises la semaine dernière. Mais c'est une société méconnue en France, alors qu'elle réussit...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

How Do Different Countries Rank In Terms Of Creative Prowess [Infographic]

How Do Different Countries Rank In Terms Of Creative Prowess [Infographic] | Brands & Culture | Scoop.it
Based on the results from the D&AD Awards, Tiffany Farrant-Gonzalez created data visualizations showing the countries that excel in various categories.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Central America's largest museum of Mayan culture to open in ...

Central America's largest museum of Mayan culture to open in ... | Brands & Culture | Scoop.it
Harry Gugger Studio and office over,under have teamed up to design Central America's largest museum of Mayan history and culture for Guatemala City.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Can Wall Street Really Change Its Culture Of Burnout?

Can Wall Street Really Change Its Culture Of Burnout? | Brands & Culture | Scoop.it
But can that kind of push from a major bank's higher-ups really change the culture among junior employees competing to make their mark? HuffPost Live's Caroline Modarressy-Tehrani talked with a panel of Wall Street ...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

4 Easy Ways To Create A Workplace Culture That Doesn't Suck

4 Easy Ways To Create A Workplace Culture That Doesn't Suck | Brands & Culture | Scoop.it
A strong workplace culture is the heartbeat of a successful organizationso learn how to check its pulse. (Culture permeates everything. It spurs innovation, inspires resilience, promotes collaboration...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Late Leader Nelson Mandela's 5 Most Innovative Moments

Late Leader Nelson Mandela's 5 Most Innovative Moments | Brands & Culture | Scoop.it
Remembering the man who pivoted an entire country. (RT @solarpowerspork: I’m glad Fast Company found a way to make Mandela’s death about marketing and branding!!
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

A Look Back At The Life Of Nelson Mandela

A Look Back At The Life Of Nelson Mandela | Brands & Culture | Scoop.it
The great statesman will be remembered for his ability to forgive and unify people, and his unwavering sense of hope.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Arts and culture contribute more to U.S. economy than tourism - Marketplace.org

Marketplace.org
Arts and culture contribute more to U.S. economy than tourism
Marketplace.org
For the first time the federal government has tallied up the arts and culture contribution to the nation's economy.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Should You Be Ditching A Ton Of Your Facebook Fans? Here's Why Burger King Did Just That

Should You Be Ditching A Ton Of Your Facebook Fans? Here's Why Burger King Did Just That | Brands & Culture | Scoop.it
Burger King Norway tried to separate fan wheat from chaff with a free Big Mac bribe. The resulting exodus from the brand's page raises a question of social quantity versus quality. A BK marketer weighs in.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Dawn of the 'Story Arc': The Return to Storytelling in the Digital Age - Wired

Dawn of the 'Story Arc': The Return to Storytelling in the Digital Age - Wired | Brands & Culture | Scoop.it
Dawn of the 'Story Arc': The Return to Storytelling in the Digital Age Wired In many ways, the social web democratizes storytelling; it gives voice to audiences who were previously left out by traditional forms of journalism, which often relies...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand

Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand | Brands & Culture | Scoop.it
Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand. Every impression counts.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Forget Starbucks, convenience stores now offer authentic, branded ...

Forget Starbucks, convenience stores now offer authentic, branded ... | Brands & Culture | Scoop.it
Trends in Japan – Tokyo's latest Lifestyle, Culture and Innovation · BLOG · CULTURE · LIFESTYLE ... Their coffee brand, Seven Café, is proud to present an original drip coffee machine. Simply order a coffee at the cashier, ...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

80% Of Companies Don't Care About Company Culture--Do You?

80% Of Companies Don't Care About Company Culture--Do You? | Brands & Culture | Scoop.it
Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.
more...
No comment yet.
Rescooped by Ana Cristina De Lion from Fashion and culture
Scoop.it!

Questioning Consumer Culture - Express Milwaukee

Questioning Consumer Culture - Express Milwaukee | Brands & Culture | Scoop.it

This painting style—drawn from ancient Chinese pottery and appropriated by Europeans in the 17th century—points to the long history of cultural fusion, the United States' ever-growing...


Via Jo Paoletti
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Brands Gear Up For Their Oreo Moment at This Year's Super Bowl - Mashable

Brands Gear Up For Their Oreo Moment at This Year's Super Bowl - Mashable | Brands & Culture | Scoop.it
Brands Gear Up For Their Oreo Moment at This Year's Super Bowl
Mashable
If you're looking to drop a bon mot on Twitter during this year's Super Bowl, you're going to have lots of competition.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Will luxury brands embrace Bitcoin? - Luxury Daily - Commerce

Will luxury brands embrace Bitcoin? - Luxury Daily - Commerce | Brands & Culture | Scoop.it
Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that reputation. Bitcoin's sudden surge has made ...
more...
No comment yet.
Rescooped by Ana Cristina De Lion from Mindful Leadership & Intercultural Communication
Scoop.it!

Diversity not Always Leads to Innovation and Creativity: The Damaging Effects of Indirect Cultural Disharmony

Diversity not Always Leads to Innovation and Creativity: The Damaging Effects of Indirect Cultural Disharmony | Brands & Culture | Scoop.it
Organizations strive to be innovative and creative. For that reason, they invest in diversity management, because innovation and creativity can be increased through diversity. This means that the m...

Via Jenny Ebermann
more...
Jenny Ebermann's curator insight, January 27, 7:51 AM

I completely agree! Diversity has to be actively managed to be able to harvest its benefits such as more creativity and innovation...

Scooped by Ana Cristina De Lion
Scoop.it!

Should big businesses adopt a start-up culture? - Real Business

Should big businesses adopt a start-up culture? - Real Business | Brands & Culture | Scoop.it
Should big businesses adopt a start-up culture?
Real Business
Coca-Cola's vice president of innovation, David Butler, recently went on the record as saying the brand is looking to the start-up world for business model innovation.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Academic Branding | Paul Cairney: Politics and Policy

Academic Branding | Paul Cairney: Politics and Policy | Brands & Culture | Scoop.it
The word 'branding' applied to academics is so pretentious that I feel dirty just typing it, but it's a good way into thinking about how you are seen as an academic based on the decisions you make. I think that a lot of assume ...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Andy Serkis: Performance capture is the next generation storytelling - gulfnews.com

Andy Serkis: Performance capture is the next generation storytelling - gulfnews.com | Brands & Culture | Scoop.it
gulfnews.com Andy Serkis: Performance capture is the next generation storytelling gulfnews.com “By applying the artistry of filmmaking, it's becoming a hugely burgeoning storytelling technique where it's not just about the action, but also the...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Chanel Acquires First Tannery to Secure Luxury Bag Supplies

Chanel Acquires First Tannery to Secure Luxury Bag Supplies | Brands & Culture | Scoop.it
PARIS, France — Chanel has acquired its long-time lamb hide provider, the French tannery Bodin-Joyeux, in the latest purchase by a luxury brand of a partner that supplies top quality materials.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Millennials Are Threatening The World's Most Powerful Brands - Business Insider

Millennials Are Threatening The World's Most Powerful Brands - Business Insider | Brands & Culture | Scoop.it
Business Insider Millennials Are Threatening The World's Most Powerful Brands Business Insider Iconic brands like Tide, Levi's, Coca-Cola, Ralph Lauren, Gap, and more "are going to suffer a precipitous decline in relevance, in sales, and share of...
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

What Nelson Mandela Showed is Possible Within Each Of Us

What Nelson Mandela Showed is Possible Within Each Of Us | Brands & Culture | Scoop.it
Nelson Mandela was a singular figure on the global stage -- a man of quiet dignity and towering achievement, a giant for justice and a down-to-earth human inspiration.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Netflix Has a Plan to Rewire our Entire Culture

Netflix Has a Plan to Rewire our Entire Culture | Brands & Culture | Scoop.it
Binge viewing was just the beginning. What you need to know to understand life after the end of mass culture.
more...
No comment yet.
Scooped by Ana Cristina De Lion
Scoop.it!

Sweden Rebrands Itself To Forge A New National Identity - PSFK

Sweden Rebrands Itself To Forge A New National Identity - PSFK | Brands & Culture | Scoop.it
Creative agency Soderhavet created a new identity including a new flag and font for the European country.
more...
No comment yet.