Businesses are masquerading as peers in social feeds but their bottom line is still to sell.
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A perspective based on brands as culture discourse producers and consumers
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Ana Cristina De Lion
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What do Jay-Z and content marketing have in common? More than you realize. Delete the scoop?
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![Bloomberg Building Design Depicts The Company's Personal Brand [Pics] - PSFK | Brands & Culture | Scoop.it](/resources/img/white.gif)
The financial news media company promotes a culture of transparency and openness through its innovative building architecture. Delete the scoop?
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The theory of brands acting as memes gained attention during the first decade of the new millennium following the rise of viral marketing. Delete the scoop?
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Brand Culture, How brands become Icons, Cultural Strategy, ces trois livres convergent sur la notion de marque comme émetteur culturel. Delete the scoop?
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The conceptual NYC artist talks branding, Bernhard Willhelm and being sued by Louis Vuitton… (RT @LOGOculture: We interview artist @item_idem on branding, designing a Bernhard Willhelm store & getting sued by Louis Vuitton... Delete the scoop?
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Retail store design - Furniture - Visual Merchandising - Branding - Materials - Lighting - ECO Delete the scoop?
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Now I’m going to count to 5, could you please tell me what the guiding vision/direction of your company is …right…NOW…5,4,3,2,1…. Awwww... Delete the scoop?
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The Wingman rolls up to hold a business suit, dress, or shirts and keep them free of creases. Delete the scoop?
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Prof Cesar Hidalgo of MIT recently argued that a country’s level of economic complexity (and therefore wealth) is linked to its cultural complexity. By cultural complexity, he means the variety of ... Delete the scoop?
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Not Vogue's founder, Steve Oklyn chats about his inspiration, motivations and why it's not always necessary to be nice. Delete the scoop?
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John Hinshaw EVP of global tech and operations at HP says Well I'll tell you if you saw some of our newer printers they border on sexy. He's only... Delete the scoop?
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Barb Rybicki, VP Cultural Insight at Added Value, discusses why companies need to stay abreast societal trends as well as market trends. Delete the scoop?
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The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no... Delete the scoop?
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The Hindu Delete the scoop?
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La contestation du concept de Brand Culture par Georges Lewi, mythologue des marques, sur son blog (http://www.mythologicorp.com/non-a-la-brand-culture/) est l’occasion pour nous de dissiper quelques malentendus. Delete the scoop?
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The nice thing about a list of commandments is that they're both straightforward and strict, the no frills, no frou-frou kind of advice one really shouldn't mess with. Though each brand has its own... Delete the scoop?
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I’m an avid gamer, and I’ve devoted a bulk of my time in my bedroom playing games without giving a single thought to what goes behind the doors of the many players in the gaming industry, apart from what games they are releasing next. Delete the scoop?
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Data monitoring software helps companies track what's being said about their brand online. Delete the scoop?
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A graduate from SVA’S Masters in Branding describes why understanding what makes people believe in something bigger than themselves is the key to success. Delete the scoop?
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“Escritoires are elegant - with one flip of a lid I can conceal mountains of crap while everyone looking on thinks I'm this really together stylish person! Delete the scoop?
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A graduate from SVA’s Masters in Branding describes how the program changed his attitude about himself, work, and his relationships with others. Delete the scoop?
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Mindsharing chats with Phil Duncan, Global Design Officer at the major multinational consumer goods corporation. Delete the scoop?
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