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Marketing and Communications Agencies: Do You Have a Content Gap? [Research]

Marketing and Communications Agencies: Do You Have a Content Gap? [Research] | Brands + brand management | Scoop.it

If you’re a marketing and communications agency, how confident are you that your own online marketing is top notch?

 

You might not be maximising your content and SEO, according to new research from Hinge Marketing. 

 

The data shows that some marketing and communications firms are not necessarily marketing themselves as well as they could be to generate qualified leads and increase profitability (when compared with other professional services firms).

 

Read more and get some great tips  here  http://lizwilson.me/marketing-and-communications-agencies-do-you-have-a-content-gap-research/

 


Via Liz Wilson, Jeff Domansky
Jess Tracey's insight:

The content gap in this article refers to the fact that some marketing and communications firms aren't taking full advantage of online marketing of their brand. The article says that things such as regular blogs, articles etc are very important for companies and maintaining their brand. The article talks about how this is important for marketing and cmmunications agencies, but I believe it is important for all companies, as maintaining relationships with your customers is what will put your company above the rest. Having regular blogs etc to interact with your customers and potential customers builds brand equity by building upon these relationships. Communication is vital between a company and consumers in terms of building a strong brand.

more...
PHAM THU NGA's comment, March 19, 2013 6:36 PM
I totally agree that communication is crucial to build a strong brand as well as increase the awareness of the brand. Also it's very important to enhance and strengthen the relationship with your consumers. The more interaction , the better. Even they are known as the top notch advertising agencies, they can't stop to marketing their brand and they should try to communicate with their consumers as much as possible.
Charlotte Johnson's comment, March 19, 2013 8:12 PM
relationships are what creates brand loyalty and communication is key to building a strong relationship between a brand and consumer. i agree with jess and pham's insights that by strengthening brand to customer and customer to brand communication it builds a solid foundation for all marketers to strengthen their brand image.
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Facebook’s Commercialization Driving Users Away, Analyst Says - SocialTimes

Facebook’s Commercialization Driving Users Away, Analyst Says - SocialTimes | Brands + brand management | Scoop.it

As Facebook rolls out a steady stream of features designed to improve monetization, at least one financial analyst is arguing that the social network has begun to drive its users away.


Via Jason Burrows
Jess Tracey's insight:

I agree that by Facebook bringing in more advertisements and sponsors is going to drive users away from the website. Already over the last year or so Facebook has added many new features such as sponsored ads on news feeds and many more advertisements which in some ways ruins the experience for users as they want to use it for social reasons, without being inudated with advertisements. As the article says, I also believe this is going to continue to drive users to other social media sites that dont have quite as many advertisements, such as instagram or twitter. Facebook needs to make some changes to this commercialization if they want to save what the company was originally known and loved for. 

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Charlotte Johnson's comment, March 19, 2013 2:45 AM
I agree, i use facebook less and less because i find their adds annoying. i understand that some form of advertising is how you generate money being a social media sight but i feel that facebook has just become greedy and are leaning away from their core objective of bringing people together. although facebook is a well loved 'brand' i feel that if they don't make changes someone else will, and their company will fade out just as my space and all the other social media websites have.
PHAM THU NGA's comment, March 19, 2013 6:28 PM
I understand from the user's point of view . Some users might not like the overload of the ads on their newsfeed. I don't really like so many ads appearing in my feeds but I'm fond of the 50% visual focus . Bigger pictures and videos look great. It's actually a improvement in consumer engagement in some way. Additionally, Facebook is business so undeniably they have to think about making profits as well. I agree that some Facebook users might decide to switch to another social media sites which less ads like Twitter, Tumblr, Instagram or Pinterest.
Rescooped by Jess Tracey from Brand Strategy and Management
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A strong brand, or a strong strategy, which is more important?

A strong brand, or a strong strategy, which is more important? | Brands + brand management | Scoop.it
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?

Via Rebecca Downing
Jess Tracey's insight:

The article poses the question of whether a strong brand or a strong strategy is more important. The author believes that strategy is more important and states that a brand alone will not sell your products. Although I agree that strategy is very important, I also believe a strong brand is important, and having a strong strategy without a strong brand is not very useful. I think that in order to have a successful business you need to have strong business, marketing and branding strategies as well as a strong brand. All the elements need to work together. However I do believe it is more important to have a solid business strategy in place before concentrating on building your brand. 

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Zhaowei Lu's comment, March 21, 2013 6:33 AM
As far as I am concerned that brand strategy is more important. The brand you can create or you can make it . But I believe that for a long term brand existence, any brands need their strategy to build a way where can make brand famous and have good reputation .If brand does not have good long or short term strategy, how can a brand grow up such as HP, co-cola so on .
Jieyi Situ's comment, March 21, 2013 4:36 PM
A strong strategy can prop up a strong brand, On the other hand, a strong brand can help company send more information to the customers. So in my opinion, both strong strategy and strong brand are important.
breanna france's curator insight, April 7, 2013 9:30 PM

This artcle got my attention as it has helped me to understand what to do once you have a marketing strategy.. you create a brand! with the force of the three aspects of brand, marketing and business strategies this can be such an important component of building a brands image. Also out of the three I personally think that the brands strategy is one of the top things a business can have because if they dont have a brand image no one will know what the company is about.

Rescooped by Jess Tracey from Public Relations & Social Media Insight
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Marketing and Communications Agencies: Do You Have a Content Gap? [Research]

Marketing and Communications Agencies: Do You Have a Content Gap? [Research] | Brands + brand management | Scoop.it

If you’re a marketing and communications agency, how confident are you that your own online marketing is top notch?

 

You might not be maximising your content and SEO, according to new research from Hinge Marketing. 

 

The data shows that some marketing and communications firms are not necessarily marketing themselves as well as they could be to generate qualified leads and increase profitability (when compared with other professional services firms).

 

Read more and get some great tips  here  http://lizwilson.me/marketing-and-communications-agencies-do-you-have-a-content-gap-research/

 


Via Liz Wilson, Jeff Domansky
Jess Tracey's insight:

The content gap in this article refers to the fact that some marketing and communications firms aren't taking full advantage of online marketing of their brand. The article says that things such as regular blogs, articles etc are very important for companies and maintaining their brand. The article talks about how this is important for marketing and cmmunications agencies, but I believe it is important for all companies, as maintaining relationships with your customers is what will put your company above the rest. Having regular blogs etc to interact with your customers and potential customers builds brand equity by building upon these relationships. Communication is vital between a company and consumers in terms of building a strong brand.

more...
PHAM THU NGA's comment, March 19, 2013 6:36 PM
I totally agree that communication is crucial to build a strong brand as well as increase the awareness of the brand. Also it's very important to enhance and strengthen the relationship with your consumers. The more interaction , the better. Even they are known as the top notch advertising agencies, they can't stop to marketing their brand and they should try to communicate with their consumers as much as possible.
Charlotte Johnson's comment, March 19, 2013 8:12 PM
relationships are what creates brand loyalty and communication is key to building a strong relationship between a brand and consumer. i agree with jess and pham's insights that by strengthening brand to customer and customer to brand communication it builds a solid foundation for all marketers to strengthen their brand image.