One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?
Kelly Alexander's insight:
This article was interesting as the author made a choice between strategy and brand and believes strategy is more important as a brand can't do much on its own.
I believe a strong reputable brand which consumers value and trust can be key to the success of companies although I do agree that you need a way to develop the brand.
Strategy and brand each have their own roles, strategy to build the business and a brand to contribute to growth and success. This shows the importance of strategy and brand working in conjunction with one another to develop a successful business.
This may also highlight the importance of integration. Is a business successful focusing on their brand only? or only strategy? Is brand and strategy the only key aspects?
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