In my opinion, starting a business could be exciting. A strong brand can be able to help the business to be identified easily. However, building a strong brand is a real challenge for all business organization. The article also includes some great tips for a powerful brand identity.Knowing the true meaning behinds your brands and know the targets behind your products/services are critical steps. And then, try to make the brand approachable but differentiate by being creative and specific. After that, create a memorable connection between your business and consumers by communicating with them. Besides, it is also important to ensure your brand's message as it is always consistent. Also, it is really important to rememeber an interesting tip is how you make 1 step backward to be able to step double forward. And so, what you give away can be an excellent marketing strategy. Furthermore, it is really really important to remember is to create a brand promise and keep it. For me I think this is an awesome and interesting article about building brand.
SUMMARY: An otherwise brilliant email marketing campaign will fail if its emails are caught in spam filters. Deliverability is particularly challenging for B2B marketers. That's because they typically send emails to many different corporate domains, instead of many emails to one provider, such as Gmail or other freemail domains.
Tom Sather, Senior Director of Email Research, Return Path, offers five tactics to help ensure B2B email marketing campaigns safely reach the inbox. The process begins with establishing goals, and includes reputation, content and brand management.