I agree that by Facebook bringing in more advertisements and sponsors is going to drive users away from the website. Already over the last year or so Facebook has added many new features such as sponsored ads on news feeds and many more advertisements which in some ways ruins the experience for users as they want to use it for social reasons, without being inudated with advertisements. As the article says, I also believe this is going to continue to drive users to other social media sites that dont have quite as many advertisements, such as instagram or twitter. Facebook needs to make some changes to this commercialization if they want to save what the company was originally known and loved for.
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?
The article poses the question of whether a strong brand or a strong strategy is more important. The author believes that strategy is more important and states that a brand alone will not sell your products. Although I agree that strategy is very important, I also believe a strong brand is important, and having a strong strategy without a strong brand is not very useful. I think that in order to have a successful business you need to have strong business, marketing and branding strategies as well as a strong brand. All the elements need to work together. However I do believe it is more important to have a solid business strategy in place before concentrating on building your brand.
If you’re a marketing and communications agency, how confident are you that your own online marketing is top notch?
You might not be maximising your content and SEO, according to new research from Hinge Marketing.
The data shows that some marketing and communications firms are not necessarily marketing themselves as well as they could be to generate qualified leads and increase profitability (when compared with other professional services firms).
The content gap in this article refers to the fact that some marketing and communications firms aren't taking full advantage of online marketing of their brand. The article says that things such as regular blogs, articles etc are very important for companies and maintaining their brand. The article talks about how this is important for marketing and cmmunications agencies, but I believe it is important for all companies, as maintaining relationships with your customers is what will put your company above the rest. Having regular blogs etc to interact with your customers and potential customers builds brand equity by building upon these relationships. Communication is vital between a company and consumers in terms of building a strong brand.
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Creating engaging newsletters with your curated content is really easy.