I thought this article rightly identified brand personality as extremely important aspect for a marketer to consider and invest time into as this is what consumers will think of when they see a company. This article also pays special attention to social media and how these tools are used to build brand personality. it also highlights how maintaining a brands image is crucial, as it creates brand equity for the buisness.
Brand Management Drivers: Developing and managing sustainable brands requires a disciplined system of delivering exceptional and relevant experiences for the customers and stakeholders through effective connections and ongoing engagement as well as...
Holley Marie Butler's insight:
This article gives an overview of what marketers need to be aware of when buidling and managing their brand. I completely agree that key drivers for successful brand management are connection and engagement, as both of these allow for customers to give the organistion feedback. This is crucial for managing a brand as it ensures consumers and stakeholders are satisfied with the product or company. Brand advocates in the form of customers are also a powerful way of managing your brands equity. I found this article to be very helpful in providing a basis for what marketers need to look for when effectivly managing a brand.
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