Ron Berger, the former top executive of Euro RSCG, teaches the new guard about old-fashioned brand-building.
SUMMARY: Are digital marketers forgetting the basics of branding? - As they race to embrace the digital revolution, ad agencies risk forgetting the basics of brand-building, warns Ron Berger, the former top executive at Euro RSCG. Hiring workers who can wrestle algorithms or analytics is all well and good, Berger says, but agencies also need old-fashioned branding experts. "Old school or new school, the most important school is understanding the power of a brand," he says.
What if we started with business... how would we do? How badly do people want to be connected with brands? I've been thinking a lot about the pervasiveness of brands in the social media channels. From a business perspective, it...
Brand message creation presents a collaboration problem
SUMMARY: Business-to-business sales and marketing teams are split in thirds among those who collaborate on brand-message creation, those who partially collaborate and those who either don't collaborate at all or who find the process "politically charged," according to a Corporate Visions survey. The study also showed marketing management was the most likely to participate in brand-message creation, with C-level executives least likely to be involved.
The following 5 tips make up the corner stone of marketing and branding. Here I help you to understand what branding is, to develop a marketing plan that Includes Branding. Tying your brand to social media and using media to boost your brand.
Wall Street Journal (blog)Hostess Brands Says It Will LiquidateNew York TimesHostess Brands, the bankrupt maker of cream-filled pastries like Twinkies and Ho Hos, said on Friday that it planned to wind down its operations.