This article discusses the importances reasoning behind what makes consumers buy products or services. the article shows that the emotional does play in a large role in purchasing power, Research has proven that we are not designed to listen to reason. Our emotions are the driver when it comes to our purchase decisions.
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
The article talks about consumer engagement on social media. According to the article Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter. The article reveals that’s consumers are more engage in visual content. Current users are highly engaged with brands which do not contain any official presence on Instagram which means that there is a strong visual presence on the social media website. Brands such as Chanel, Prada, Gucci, Louis Vuitton and Michael Kors are popular hash tags on Instagram. In relation to IMC strategic process it is important that organisations choose platforms that their chosen target markets mostly use.
The article discusses the importance of branding for any businesses in this decade. First of all, branding is not just about having creative and good looking logo, it’s about building and maintaining a favourable identity and image of the company and/or its products or services in the mind of the consumer. The goal of this is to build and foster relationships between the consumer and the brand. It is important to create and maintain brand equity; brand equity allows a brand to earn grater sales volume and providing companies competitive advantages. To create and maintain equity first you must think about the logo, as this will represent the brand it also provides the business with an image and it should be able to convey the message clearly. Then Customers and brands bonding. Since brand builds customer loyalty, which lead to repeat purchases (brand loyalty). It resides within the hearts and minds of the customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. Lastly referrals making your brand talk-able then the value added something different to your service that no one in the market is offering like loyalty discounts and rewards in order to convince to your customers that your product is unique.
Keeping Employees Motivated Through Transition Forbes Before I get to my tips for keeping the troops motivated through integration, I must add one huge caveat: it's important to remember that although things will be changing, do not deviate too far...
This article talks about on going motivation for their employess so that in result their will work more effectively. The tips are given so that any leaders of any organisation can learn these techniques on how the leaders can make their employee feel motivated so that they work harder and lead the company to sucess and have an sucessfully working environment.
A Coca-Cola executive threw cold water on social media buzz earlier this week when he told an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales. ... After the AdAge article created a lot of buzz this week (ironic, isn’t it?), Coke went out of its way today to emphasize that social media plays a “crucial role” in its online marketing, and has been driving in-store Coke sales. Wendy Clark, Coca-Cola’s Senior Vice President of Integrated Marketing Communications and Capabilities, wrote a response to the conversation on the company website: None of our plans are simply social, or TV, or mobile or experiential. On the contrary, it’s the combination of owned, earned, shared and paid media connections – with social playing a crucial role at the heart of our activations – that creates marketplace impact, consumer engagement, brand love and brand value. Reach, engagement, love and value are the markers of success we use for our campaigns. We measure these in a variety of ways, often with our media partners. In beta testing with Facebook, we’ve been able to track closed-loop sales from site exposure to in-store purchase with very promising initial results that are above norms for what we see with other media....
This article evident that advertising their coca cola brand through social media is the most effective way. It talks about the importance of integrating the social channel, coca cola clearly state that social media is crucial, by advertising the brand through social media will make the brand become more recognise or sustain its recognitions world wide. I agree with the article since most social media are easy to access plus cheap, so why not use it as their advantage to be successful.
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