Here's why early branding of a small or emerging company is key to business success.
Wendy Pham's insight:
According to this article, brand is a very important thing to a business as it is one of the keys for business to success. Brand of a company help people to understand more about the company and what the company can offer them. This article states that “For start-ups and small businesses, branding can often take a backseat to other considerations, such as funding and product development”. This is one of the mistakes as branding is the company’s face to the world and also a promise of the company to customers. Logo is also a mean for customers to clearly identify the company’s brand. A smart branding will help the company to communicate with its customers more effectively in order to build the reputation. Branding is the promise of the company about the quality of the products, it helps to build the image of the company and increase the awareness for customers about the company’s products.
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