We came across this great article from Online Advertising Agency. Prior to launching an advertising campaign or developing a marketing strategy, it is crucial that you determine your brand's identity.
Sean Peh's insight:
Branding is said to be one of the most important part of a business as it is pretty much the core of a company. It essentialy affects the amount of profit a company can make. Brand equity requires the creation of well-known brands that have favourable, strong and unique identities.
Defining a brand allows a company to take control on how the consumers preceive you as a brand. By raising your status from a basic commodity to a brand, consumers will be willing to pay a premium for your services or products. In order to keep the consumers, a company has to be consistent on its branding to keep them aware of what is going on with the company and to keep the brand equity up.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.