Brands and Brand Management: The Importance of Branding
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The Importance of Branding

The Importance of Branding | Brands and Brand Management: The Importance of Branding | Scoop.it
The Importance of Branding Branding is probably the most important part of communication with your audience. Branding is more than having a logo. It is about communication, attention, importance, d...
Parambir Singh's insight:

This article is written by a multi-disciplinary specializing in web, graphic and digital media design and production. The author conveys that branding is the most crucial part while communicating with the target audience. The most significant role of branding is to build an image on the customers mind and to create a remembrance effect. This is possible not only through consistent product or service but branding demands enormous expenditures in the field of marketing and promoting. Branding also helps establish credibility with future customers. If you earn a good reputation for your brand, you can break away from your competition.

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Jeshleen Lata's comment, August 21, 2013 6:37 AM
This article talks about the importance of branding and it was really interesting to read about it. The author mentioned that branding is probably the most important part of communication with your audience which I agree with as customers would want a brand that they can trust. I agree with what Parambir said that most significant role of branding is to build an image on customers mind. Parambir used some great examples like in the last line that “if you earn a good reputation for your brand, you can break away from your competition”. The Main objective of brand is to leave long lasting impression with your customers.
Shay Narsey's comment, August 22, 2013 1:55 AM
I agree with terry that branding is incredibly important because as you mention its all about the lasting impressions to the customer and be memorable.
Ahmed Salman's comment, August 22, 2013 7:14 AM
I agree with you terry in that branding is the most important part of communications because brands give a memorable impression on the consumer.
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The Importance of Branding Yourself

The Importance of Branding Yourself | Brands and Brand Management: The Importance of Branding | Scoop.it
Parambir Singh's insight:

This article overviews the importance of branding. In order for the companies to distinct themselves from the rest of the competitors, the role of branding stands critical. Other than that branding helps in adding value to the product, helps in generating loyalty of the consumers and creates brand recognition among them. For the firm’s success having a strong brand image is very important when there are several hundred competitors selling out a same product in the open market context. Some steps towards creating a successful brand are: create an amazing and distinctive logo, adding a slogan to it, communicate the firm’s vision and mission through the projected brand image and finally communicating the brand by networking through available media channels to its target audience.

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Jeshleen Lata's comment, August 21, 2013 6:55 PM
This article talks about why branding is so important. The article overviews the importance of branding as more and more marketers are emerging competition. Brand is the best way to make your product stand out from the crowd, having a strong brand is important especially when selling same products as hundreds of other people. I agree with Parambir that branding helps adding value to the product and it also helps in generating loyalty of consumers. I liked how Parambir talked about the steps towards creating successful brands, the five main steps. Brand is one of the foundations of marketing communication and a company shouldn’t be without a brand as it shows your image to the world.
Parl Harrington's comment, August 21, 2013 11:54 PM
This article discussed the importance of branding as well as steps on how to create a brand. As more and more competitors emerge into the market, it is harder for your products to be recognised. Which is why branding is important, it gives meaning and define what your company stands for. I like how Parambir brought up the steps on creating a brand as it will be helpful guidelines for marketers to have a look at when wanting to form their own business.