Memeburn 5 crucial steps to effectively managing your reputation and brand online Memeburn Most would agree that brand and reputation are intrinsically interconnected for any business.
Jarrod Gardiner's insight:
This article looks at five ways to effectively manage your brand online. The five things they suggest are Google alerts, online profiles, listen learn and engage, and finally deliver on your promises. Your brand and your reputation are linked together. The growth of the internet makes it easier for consumers to share what they think about a certain brand online. Some companies can’t afford to spend a lot of time and money on their brands therefore these steps in the article make it easier for them.
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