Last week we focused on brand image and what a huge role it plays in how your customers think of your brand. This week we're going to look at brand personality, brand experience, and branding guidelines.
Huiqing Chen's insight:
The blog explains what is brand personality and brand experience which are very important in branding. It gives me an idea that branding is important because a brand image represents how customers think of the company and it influence their purchase decision. Customers would not like to buy something from a brand which they considered as bad or have bad reputations because no one would like to take the risk to pay for something which have a great chance that would be bad. The perception of customers is more important than the reality, and it makes branding very important as it influences the perception a lot.
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