EIC Social Media Team in Branding emphasises the importance of branding for businesses in this article. I strongly agree with this article as branding is extremely important as it creates ‘brand identity’. This allows your business to be unique compared to your competitors which will motivate consumers to visit your store as it satisfies their needs. “An effective brand marketing strategy minimizes your company’s chances of fading into the background and solidifies your reputation as a veritable force to be reckoned’. This statement was made in the article which emphasises why branding is tremendously important especially in today’s world as the world is driven by globalisation. By having a strong brand identity will allow your business to always be in the consumer’s minds and building a loyal relationship with the consumers. There were examples given of successful brands which were Coca-Cola, McDonald’s and Apple. These companies were all small businesses; however by implementing effective brand strategies and building a strong brand identity, they now operate globally and have a good reputation. To become successful, branding is exceptionally important.
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