This is a great article that gives four successful examples of integrated marketing campaigns. The campaign that stuck out for me the most was 874 Versus jeans by Dickies which released a series of web films and print pushing the "earn them" campaign. The campaign keeps the same theme of tough men earning their jeans by doing very manly tasks rather if be riding motorbikes or tackling a raging bull. No matter what task they showed being accomplished the message and the theme stays the same and to be honest creates quite a badass campaign which attracts males into the Product. I think this is a great example of successful IMC campaigning
This article is very good for those interested in marketing through Facebook. Facebook is the largest social media website and can be successfully used to attract a large audience. This article gives great pointers of how you can use the built in Facebook stats to maximize the potential of your marketing. Using Facebook is a good place to start but to get the most out of it you need to work out what timing of which days is best to reach which consumers. If your posts are being released at midnight most the potential market may be asleep and never see your advertisement where as you might gain an exceedingly large viewer base on a Friday night. Using coupons and promotions are other successful ways to get more viewers to your product. Overall i think this article is excellent for any company thinking about using social media as it gives that more in depth look into how to fully maximize potential
Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. And for many managing social media is overwhelming.
Gregory Farr's insight:
Topic: Creating an effective communication mix. Measuring results against objectives.
I think this article puts the correct amount of weight on social media marketing. For a starting or small business it mentions that it can be overwhelming already before introducing social media however it quickly points out how crucial social media can be and tips to make it manageable. The part for me that stood out was how it mentioned social media is accessible 24/7 and I personally believe this is why it can be used by any business regardless of the size. Simply spending ten minutes before bed for a smaller business updating social media can make a huge difference. A good example of this is Big J’s burgers. A small burger place in Mt Wellington that has become well known for its limited time special burgers which are advertised through Facebook this has made the small company somewhat of a cult classic and only would require about 10 minutes a week and has become it’s strongest advertising point. The trick is mentioned in the article, just start small, don’t be picky and keep regularly updating your social media and you can find that the modern technique of marketing is not as difficult as first thought
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article gives you a very basic overview of the market communication mix. it starts by mentioning the target consumer what is the deciding factors of your audience age/sex/tastes preferences. Identifying a targeting audience can help you focus the marketing more accurately. Communication channels, how do you plan on sending out the message whether it be TV, social media etc. Cost estimates and measuring make sure you spend your money wisely and don’t overspend or waste money. Marketing can be very easy to pump money into but more money doesn’t necessarily mean more successful marketing. Over all the article is rather short and is good for an introduction to the marketing mix however I would recommend companies look more in-depth into each factor than suggested in this article
This article brings up improtant points about how direct marketing has increased espically with new media and technology. There is always increased risk with personalised direct marketing through social media where you must make sure you keep to the theme and image of the company to not cause confusion. As long as you can keep to theme it can be a very powerful way to reach a large customer base. With more and more people purchasing smartphones and tablets over PCs Mobile apps are becoming an increasingly popular way to market directly. This article covers the strengths of direct marketing through such media very well
What is branding? This articles answers the question in terms small businesses understand, and offers 4 quick and inexpensive ways to reinforce brand.
Gregory Farr's insight:
The article explains about what the author believes Branding is and if branding is important for small business owners. The Author does a good job of explaining what branding is and that branding is more than just a Logo or Symbol but actually it's more about how you get people to perceive the company and how people think and feel when they think of your product/service. It touches on how branding helps with customer loyalty and awareness though i feel the main point is how it can increase the value of your brand helping you compete in non price competition. A small company usually will not be able to compete in price competition atleast not for a sustainable amount of time. In order to compete smaller companies need to brand thier business strongly in order to bring in those customers and convince them they need thier product because of the branding and what the brand represents over just choosing the most affordable product. This is the crucial way small companies need to survive in the current market. They truly cannot afford to not be branding there company and need to invest time and resources into having a strong image
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