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Rescooped by Gregory Farr from Week 7; The power of ideas, integration across all media
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Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | brands and brand management the importance of branding | Scoop.it

Via Jillian Hor Maelynn
Gregory Farr's insight:

This is a great article that gives four successful examples of integrated marketing campaigns. The campaign that stuck out for me the most was 874 Versus jeans by Dickies which released a series of web films and print pushing the "earn them" campaign. The campaign keeps the same theme of tough men earning their jeans by doing very manly tasks rather if be riding motorbikes or tackling a raging bull. No matter what task they showed being accomplished the message and the theme stays the same and to be honest creates quite a badass campaign which attracts males into the Product. I think this is a great example of successful IMC campaigning 

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Ashleigh Nicol's comment, September 26, 2013 10:15 PM
I like this article, it depicts four large companies and how they have integrated their different marketing functions to create a successful, well known brand. The consistent ideas and message make it easier for the consumer to relate to the brand and recognize the brands.
Klaudia Lewis's comment, September 26, 2013 11:38 PM
This article draws attention to four major brands who have had successful marketing campaigns. After reading this article I discovered three out of four of these brands have one thing in common, they utilize and employ T.V commercials as a means of advertising. Even though these brands are all different they each convey consistent messages that are clear, which is vital in integrated marketing communications.
Reece Gorinski's curator insight, May 7, 2014 4:39 PM

The article gives the good point of how IMC integrated campaigns are doing very well in many ways. Brands have effectively achieved customer appeal with advertisements reaching from TV ads to social media and offline methods such as newspapers and magazine articles. These methods are very effective as they all portray the same message within all of the advertisements. If these were different consumers would get lost and have mixed emotions on the brand.

Rescooped by Gregory Farr from IMC: The power of ideas : integration across all media. Direct marketing : the ultimate in consumer engagement?
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10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog

10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog | brands and brand management the importance of branding | Scoop.it
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet.

Via Ali A. Sabkar, PHAM THU NGA
Gregory Farr's insight:

This article is very good for those interested in marketing through Facebook. Facebook is the largest social media website and can be successfully used to attract a large audience. This article gives great pointers of how you can use the built in Facebook stats to maximize the potential of your marketing. Using Facebook is a good place to start but to get the most out of it you need to work out what timing of which days is best to reach which consumers. If your posts are being released at midnight most the potential market may be asleep and never see your advertisement where as you might gain an exceedingly large viewer base on a Friday night. Using coupons and promotions are other successful ways to get more viewers to your product. Overall i think this article is excellent for any company thinking about using social media as it gives that more in depth look into how to fully maximize potential 

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Evan Ranum's comment, September 26, 2013 8:26 PM
Great article Dallan, enjoyable to read as it applies to most of us, as we all use facebook. I've realised that tips for social media marketing apply to the many different sources. For example, the tips given here about time of posting can also be applied to trademe and direct email marketing.
Ashleigh Nicol's comment, September 26, 2013 10:24 PM
I think those companies and brands that are thinking about marketing through Facebook need to be careful. This is because some of their efforts may go unnoticed by users of the site. Facebook is one of the largest social media platforms however from personal experience I know the adverts and marketing can be tiresome and annoying. I at times find myself completely ignoring them because I'm not on that site to shop, I will specifically go to online shopping sites for that sort of media.
Dallan Milich's curator insight, October 1, 2013 10:25 PM

The article would be in my opinion the best article to read for a company wanting to explore the social media network called Facebook. The article gives 10 tips on how, when and what kind of posts you should be creating in order to achieve maximum engagement on your Facebook page. The tips that made the most sense to me were based around the time of posting, which was during the week, normally when people are bored as we all normally have busy weekends. The other tip was about how much to post, like emails your don’t want to receive too much otherwise you’ll most likely end up getting annoying and deleting them, they say 1-4 posts a week produces 71% higher engagement than if you were to post 5+.

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Small Business and Social Media | Social Media Today

Small Business and Social Media | Social Media Today | brands and brand management the importance of branding | Scoop.it
Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. And for many managing social media is overwhelming.
Gregory Farr's insight:

            Topic: Creating an effective communication mix. Measuring results against objectives.

 

 

I think this article puts the correct amount of weight on social media marketing. For a starting or small business it mentions that it can be overwhelming already before introducing social media however it quickly points out how crucial social media can be and tips to make it manageable. The part for me that stood out was how it mentioned social media is accessible 24/7 and I personally believe this is why it can be used by any business regardless of the size. Simply spending ten minutes before bed for a smaller business updating social media can make a huge difference. A good example of this is Big J’s burgers. A small burger place in Mt Wellington that has become well known for its limited time special burgers which are advertised through Facebook this has made the small company somewhat of a cult classic and only would require about 10 minutes a week and has become it’s strongest advertising point. The trick is mentioned in the article, just start small, don’t be picky and keep regularly updating your social media and you can find that the modern technique of marketing is not as difficult as first thought 

 

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Ashleigh Nicol's comment, September 26, 2013 10:44 PM
I agree Gregory. Social media is a good form of marketing, because it is accessible 24/7 but also because it is available the world over. It can also be very inexpensive if done correctly, which is a bonus for smaller companies that have smaller marketing budgets compared to bigger brands. I also agree with the consistent and regular updates, keep it short and sweet and this will grab the viewers attention. Nobody wants to read a long paragraph on the internet.
Rescooped by Gregory Farr from Creating an effective communication mix. Measuring results against objectives.
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | brands and brand management the importance of branding | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Jessie Joseph
Gregory Farr's insight:

This article gives you a very basic overview of the market communication mix. it starts by mentioning the target consumer what is the deciding factors of your audience age/sex/tastes preferences. Identifying a targeting audience can help you focus the marketing more accurately. Communication channels, how do you plan on sending out the message whether it be TV, social media etc. Cost estimates and measuring make sure you spend your money wisely and don’t overspend or waste money. Marketing can be very easy to pump money into but more money doesn’t necessarily mean more successful marketing. Over all the article is rather short and is good for an introduction to the marketing mix however I would recommend companies look more in-depth into each factor than suggested in this article

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Ashleigh Nicol's comment, September 26, 2013 10:17 PM
I used this article also, I agree that only a very basic outline is given to the reader and that these factors need to be elaborated on. I also agree that some of the mediums can be very costly and monitoring of money being spent is essential in ensuring you have a profitable marketing campaign.
Holly Adams's comment, September 27, 2013 12:11 AM
@yuhang. Good article choice, however could learn more about it but would have to look outside of this article. This is though a very good article for those who know nothing about the marketing mix and it's importance. I agree with the statement that more money does mean better marketing. It's often the more creative and cheaper advertising grabs the attention of the consumer. People want to see something different, that doesn't always mean advertising on a different avenue but it means making a creative form of advertise. Whether it be a catchy song or slogan or and image no one can get out of their head. That would be a successful way to use the marketing mix.
Shichi Zhong's curator insight, May 14, 2014 12:31 AM

Marketing Communication Mix is one of the most important issue not only in IMC but also in the whole marketing area. This is because nowadays people all use multi-functional tools to do everything. For marketers, they should also combine all different marketing strategies or tools to gain the consumers. "You create your marketing mix from a combination of advertising, sales promotion, public relations, direct marketing and interactive marketing. " This sentence is exactly represent the main idea about Marketing Communication Mix. Target Customer; Communication Channels; Cost Estimates; Measuring, these four elements are very important when developing effective marketing communication mix. Each element can play its own role to help marketers understand the market and then expand the market by mix all four elements together.

Rescooped by Gregory Farr from Week 7 - The Power of Ideas, integration across all media
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | brands and brand management the importance of branding | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via Matilda Alisi
Gregory Farr's insight:

Direct marketing and consumer engagement

This article brings up improtant points about how direct marketing has increased espically with new media and technology. There is always increased risk with personalised direct marketing through social media where you must make sure you keep to the theme and image of the company to not cause confusion. As long as you can keep to theme it can be a very powerful way to reach a large customer base. With more and more people purchasing smartphones and tablets over PCs Mobile apps are becoming an increasingly popular way to market directly. This article covers the strengths of direct marketing through such media very well

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Oscar Joseph Catoto's curator insight, September 26, 2013 8:08 PM

This article is very interesting as it talks about how organizations have incorporated direct marketing into our daily lives. The more successful organizations have integrated both online marketing campaigns with the older way of receiving mail. However, the article shows how motivated a customer will be to take interest or to purchase a product depending on how the information was communicated to them. In this particular article the writer says that they would be more motivated to view a notification based on the content which is usually briefly described in the subject of an email. Anything that is referring to a promotion or special sale can automatically be accessed as it takes the persons interest. This can be accessible by the use of smart phones with just a touch of your fingertips. I agree with this as anything that I have an interest in I will access the information to find out more and if I am interested I will go ahead and find out how I can get more information.

Jordan Reti Pereira's comment, September 26, 2013 9:49 PM
@Oscar. I agree with your insight when you say that if a consumer is interested in a product or service, they will pursue more information. This holds true especially when the business can portay messages that are relevant to consmures in order to catch their attention long enough to invoke and idea in their minds whether they want to continue the pursuit of information or move on with the rest of their day.
Ashleigh Nicol's comment, September 26, 2013 10:39 PM
New technology and digital channels has indeed opened up a lot of opportunities for marketing managers, however it is more important to directly market more than ever before. This is because it is growing increasingly difficult to gain the attention of consumers. Selective exposure has become a huge problem for marketers to overcome and direct marketing helps factor out this problem. This is because the direct marketing approach targets the consumer on a personal level and gets them involved in the advert. It provokes their opinion and can create negative or positive feelings, however both gaining the attention of the consumer.
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What is Branding? And Should Small Businesses Care?

What is Branding? And Should Small Businesses Care? | brands and brand management the importance of branding | Scoop.it
What is branding? This articles answers the question in terms small businesses understand, and offers 4 quick and inexpensive ways to reinforce brand.
Gregory Farr's insight:

The article explains about what the author believes Branding is and if branding is important for small business owners. The Author does a good job of explaining what branding is and that branding is more than just a Logo or Symbol but actually it's more about how you get people to perceive the company and how people think and feel when they think of your product/service. It touches on how branding helps with customer loyalty and awareness though i feel the main point is how it can increase the value of your brand helping you compete in non price competition. A small company usually will not be able to compete in price competition atleast not for a sustainable amount of time. In order to compete smaller companies need to brand thier business strongly in order to bring in those customers and convince them they need thier product because of the branding and what the brand represents over just choosing the most affordable product. This is the crucial way small companies need to survive in the current market. They truly cannot afford to not be branding there company and need to invest time and resources into having a strong image

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Ashleigh Nicol's comment, August 20, 2013 4:29 AM
I believe branding is most definitely important whether that is for a small business or even a multi-national organisation. It can create product and cost differentiation for the business and also generates brand loyalty. I agree that smaller businesses need to make a stronger brand for themselves; this can give their consumers something to relate to and recognise. Small companies cannot afford the same amount of advertising as larger organisations so they need to create an image that consumers respect and trust.
Aleisha Snell's comment, August 21, 2013 6:23 PM
Branding and brand management are similar however as greg expressed, a brand is how a company gets their consumers to perceive the brand - which is done via well planned marketing communications, and brand management is how the company manages their brand - via all areas - financial, marketing etc... In terms of a small business, they may not have a large amount to spend on marketing, but they have an advantage in targeting a small group and really get the consumers to involved. If businesses can maintain their small group, they would just as affective then a larger brand. the managers of the small company would have more time to engage in their business and work on building up perceptions they want their consumers to receive from their affective marketing. I feel that smaller businesses have more of an advantage when it comes to their brand and brand management when compared to larger businesses.