In last week's introduction to small business branding, we talked about the six criteria on which the strength of a brand can be measured; recognition, consistency, emotion, uniqueness, adaptability, and management.
Alana Meikle's insight:
I think this article shows clear points as to not only how important brand consistency is, but how branding in general is so vital for a company. Keeping the branding visually consistent is important because a brand is what identifies a company and what you want consumers to remember. Having a strong brand is a good start, but being able to maintain that image with consumers is what will eventually pay off with creating brand identity.
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.