This article is very good. The importance of branding is the key to having an successful product or service. I agree in the way that brands create a feeling of familarity for the consumers and should create a positive experience and can cause consumers to become brand loyal. Also i believe in the fact of repitition for brands is important and can become more well known and memorable. I agree with everything that this article states from the importance to branding and why it is important for marketers.
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