A companies brand I believe is its most valuable commodity as this is how consumers distinguish from other brands. A brand is essentially words, colours, and images but as pointed out in this article it is so much more. A brand is what people think of when hearing about a company. Like all masive companies their brand can speak volumes with few words or symols. For example style Nike swoosh or the Golden Arches of Mc Donald's. These symbols can become apart of society and key parts of some generations. therefore by creating, reinforcing and flaunting a recognisable symbol whether it is a logo, image or slogan can catapult a company from being something you buy because you need it, to something you buy because you love it. As the article suggests building a brand is not a quick or easy process. Time and increased exposure in the right areas is the only way to build an instantly recognisable brand. Is it easy? No, but it is why companies like Coca-Cola and Apple are such recognisable brands and why they are powerhouses in thbyword of brands.
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